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HubSpot Marketing Hub Reviews

4.5 (6,157) Write a Review!

About HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Learn more about HubSpot Marketing Hub

Pros:

The best easy way to manage clients. Best value for money ever about CRM.

Cons:

Also, workflows can be confused in their elaboration. Recomendation: Test before you start on.

HubSpot Marketing Hub ratings

Average score

Ease of Use
4.3
Customer Service
4.4
Features
4.4
Value for Money
4.2

Likelihood to recommend

8.4/ 10

HubSpot Marketing Hub has an overall rating of 4.5 out 5 stars based on 6,157 user reviews on Capterra.

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Filter reviews (6,157)

Gisel
Gisel
Marketing and Digital Communication Specialist in Spain
Verified LinkedIn User
Libraries, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot's Marketing Hub: A Marketer's Dream

4.0 4 months ago

Comments: We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers.

Pros:

In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool, and analytics.

Cons:

Despite the fact that there are a number of provided templates with different kinds of preset reports, targeting very special areas with very special criteria may be very difficult.

Shir
Social Media Manager in Germany
Pharmaceuticals, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The best space to achieve continuous tracking and winning new deals.

5.0 last week New

Comments: With HubSpot all your updates in one place, boost collaboration and engagement around everything that's driving new deals.

Pros:

HubSpot is easy to use, its amazing dashboards help me seamlessly collaborate and manage my marketing tasks. HubSpot keeps everything in one place, clear and easy to track. I love how it seamlessly connects email, calendar, keeping my team and I on the same page at all times. I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting. The live analytics let me instantly adjust campaigns and see results improve immediately. I love how I can pull up reports that show everything about the opportunities our team is working on.

Cons:

HubSpot has everything we need, simplifies tasks without complications. Incorporating some charts can help us understand the current situation faster.

Susanne
Head of Marketing in Germany
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Hubspot - a sophisticated tool for a higher Budget range

3.0 last month New

Comments: Hubspot is a great tool with a lot of features if you invest quite a bit of Marketing Budget

Pros:

It is a very sophisticated tool with a lot of features, and it has a great reputation

Cons:

The price - if you don't pay a lot of money the features are limited

Candi
coach in UK
Professional Training & Coaching, Self Employed
Used the Software for: 6-12 months
Reviewer Source

great for a larger business

3.0 2 months ago New

Comments: It's been very useful for landing pages, templates and organising contacts and Comms with clients.

Pros:

It's a very comprehensive CRM and is useful for organising your contacts

Cons:

Many features are paid and their payment tiers are unsustainable for a small business.

Calvin
manager in South Africa
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot marketing hub review.

5.0 2 months ago New

Comments: I like the easy to use interface, and all in one solution, and the scalability of it can be good for big and small businesses.

Pros:

Easy to use interface, and all in one solution, combines tools for marketing, sales, customer services and more, this works well with me as I'm not technical skilled.

Cons:

The cost of it can become more expensive as you scale.

Mary
Director in US
Financial Services Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Awesome... Must have

5.0 2 months ago New

Pros:

What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface. The seamless integration of tools like email marketing, social media management, and analytics within a single platform simplifies workflows significantly. The marketing automation features are particularly impressive, allowing for streamlined campaign management and better lead nurturing. The built-in CRM ensures smooth communication between marketing and sales teams, enhancing overall efficiency.

Cons:

One drawback is the cost, especially for small businesses or startups. As you scale up, the pricing for advanced features in higher tiers can be prohibitive. Additionally, while the platform offers a variety of features, some customization options and advanced functionalities could be more robust, particularly for enterprises requiring highly tailored solutions. This platform excels in simplifying marketing processes, but budget-conscious users or those with niche requirements might find certain limitations.

Allie
Talent Acquisition Specialist in US
Staffing & Recruiting, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

I love being able to manage all of my email templates and social content in one place!

5.0 last month New

Comments: Overall I have has a great experience with Hubspot Marketing. I do a mixture of operations and marketing duties during my day and my experience in the marketing module has helped me in areas of operations as well. The social content scheduling aspect of it has been seamless!

Pros:

I love being able to manage all of my email templates and social content in one place. I also love using the social feature to pre-schedule all of my social media content on various different platforms.

Cons:

I wish there was more customization options when it comes to email templates. Feel somewhat limited on the design elements for email templates.

Gabriel
Director of Digital Strategy in US
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great inbound and outbound marketing tool with many offerings and wonderful support

5.0 last month New

Comments: I've leveraged this product for a variety of uses including content marketing, CRM, competitor analysis, and both inbound and outbound marketing.

Pros:

It's intuitive, expansive, covers off on most marketing needs of a respective company no matter the size, and has great support.

Cons:

Probably the price, which is understandable given the diversity of needs met by the platform.

Himanshu
Real estate Sales Specialist in India
Real Estate, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Managing Email campaign

4.0 last month New

Comments: Managing and analyzing email marketing campaigns, tracking engagement, and accessing your contact database. HubSpot's tools seem essential on our process of refining your email strategy, understanding what resonates with your audience, and maintaining an organized approach to customer communication.

Pros:

1. Extremly powerful tool for Email Marketing with ton of features and facilities. The flow is quite simple to easy and understand. 2. Live chat support is one of the best part of this company. 3. Easy to analyse and doing campaigns connected to our social media accounts.

Cons:

1. It require little time for learning and basic understanding otherwise it will be a big problem. 2. Many important features are available on upgrade version only.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A necessity for B2B marketers

5.0 last week New

Pros:

Wide range of features to utilise in B2B marketing.

Cons:

The UX could be improved. Sometimes it feels like the range of features is almost too wide or complicated.

Melisa
eCommerce and Technology Manager in US
Arts & Crafts, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A Very Flexible Option at a Reasonable Price

5.0 5 months ago

Comments: Overall, our experience has been very positive. We have been able to do quite a bit with the basic setup plus custom objects. Any time I need to integrate another platform, it's pretty straightforward.

Pros:

It's a really powerful tool that integrates well with the rest of our tech stack.

Cons:

The menus and navigation are confusing at the best of times. They don't label things the most intuitive names and move things around frequently, so if you don't keep up with their emails and info articles, sometimes you're in for a real surprise when you go to find a feature/menu item.`

Grant
Grant
Head of Sales in Australia
Verified LinkedIn User
Information Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Quick & easy to launch marketing campaigns.

5.0 11 months ago

Comments: Great free tool to start executing marketing campaigns simply and easily with little to no experience needed.
Can also grow with your needs provided you'll have budget.

Pros:

Straight forward process via templates & wizards to execute campaigns.

Cons:

Expensive when you need somewhat slightly more features as you grow

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Powerful, but not affordable for micro/small businesses

5.0 5 months ago

Comments: Very positive, but the pricing model doesn't work for us.

Pros:

HubSpot has a great balance between features and user-friendly interfaces. Almost anyone can set it up to do what they need to, without training or expert help.

Cons:

While powerful, HubSpot isn't exactly friendly for micro and small companies. Advanced features cost too much for businesses with just a select few clients/customers. It's only suited for companies with large volume/very high ARR from each clients. Spending few hundred, and upwards of 1,000 per month is not feasible for most. I would much prefer a usage-based pricing, rather than "feature gating". A company with a dozen of clients using advanced features doesn't "cost" HubSpot nearly the same as a massive company using the same features. Pricing is relatively similar whether you have 10 or 1,000 contacts, and that made us stop using HubSpot as a micro company focused on relationships, not volume.

Jeffrey
Owner in US
Computer & Network Security, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Hubspot is a worthy crm software

5.0 6 months ago

Comments: In a world where digital marketing is constantly evolving, having a reliable and comprehensive tool like HubSpot Marketing Hub can make a significant difference. By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive growth. Whether you’re a small business owner or a marketing professional, HubSpot Marketing Hub is worth considering as a cornerstone of your marketing strategy.

Pros:

The comprehensive platform offers a suite of features designed to elevate your marketing efforts and drive business growth. the key components of HubSpot Marketing Hub can transform your marketing strategy. Automation is a game-changer for marketers looking to save time and increase efficiency.

Cons:

The cons would HubSpot are few one of them is the startup. I found that I had to do a lot of reading to get started. Their demo would be a lot easier if they started with quick start videos that guide you through their initial setup instead of popups where you have to do a lot of reading this can be time consuming.

Clifton Gage
Clifton Gage
President in US
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Hub spot is Revolutionizing Marketing!

5.0 7 months ago

Comments: My overall experience with HubSpot Marketing Hub has been excellent. It's a powerful tool that has helped me streamline my marketing efforts and achieve better results!

Pros:

What I like most about HubSpot Marketing Hub is its user-friendly interface and the comprehensive tools it offers for managing and optimizing marketing campaigns.

Cons:

I found it hard to pinpoint anything specific that I disliked about HubSpot Marketing Hub. Any minor issues I encountered were too small to mention.

Tommy
Tommy
Growth Team in US
Verified LinkedIn User
Computer Hardware, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Automate Marketing Flows!

5.0 5 months ago

Pros:

Easy to create emails, forms, "landing pages", and automated flows for contacts. It works especially well if you can link up zapier to automate adding contacts and export records instantly

Cons:

Wish it had more email deliverability insight or tools to use. You'll likely send hundreds of emails with your domain so deliverability and domain health is important

lucky
Web Administrator in Kenya
Media Production, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot Marketing Hub Review

4.0 7 months ago

Comments: My overall experience has been a positive one because it delivers real-world results with improved customer satisfaction and customer acquisition. I would recommend it to media-centric organisations.

Pros:

I liked its ease of use most because it made it usable by all our editorial team without needing extra training, saving time and costs. Other features I like include the automation features such as automated scheduling and AI-aided content suggestion which significantly improves the quality and relevance of our content.

Cons:

What I liked least about HubSpot is its high costs which make it relatively unaffordable for small enterprises.

Gustavo
Manager in Peru
Management Consulting, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Very happy with HubSpot Marketing Hub

5.0 3 months ago

Comments: The automation features have streamlined our processes, and the audience segmentation allows for personalized communication that boosts engagement. The user-friendly interface makes it easy for our team, and the analytics tools provide valuable insights. Overall, HubSpot has greatly improved our marketing efficiency and customer connections.

Pros:

What I like most about HubSpot Marketing Hub is that it helps businesses attract, engage, and convert customers through great digital marketing tools. It also includes solutions for sales, customer service, and customer relationship management. It's a great CRM. I love marketing automation and social media management

Cons:

Some customization features, such as advanced email template or landing page customization, can be somewhat limited compared to other platforms, which may not meet the needs of businesses looking for a fully tailored experience.

Rebecka
IT Director in US
Retail, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great program

5.0 5 months ago

Comments: It was slow at our company to get compliance, but it's going well now. It is fast and good to integrate with software our users already use, like the OUtlook of the mobile app.

Pros:

It's super powerful...but I just love how easy they make their training material searchable/educational.

Cons:

If you have to ask a question of support, it seems to take a long time to get answers. Some reports seem impossible to make work.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

HubSpot for Marketing Campaigns is the perfect tool to don't waste your money

5.0 9 months ago

Comments: So far it has been a good tool for me and for the companies I have worked with. I have not tried all the tools that offers but overall it is a good deal.

Pros:

its ability to provide personalized communication, which helps businesses connect with their audience on a more personal level. This personalized approach can lead to higher engagement and better relationships with customers. You decide what to communicate with your audience and Hubspot brings it to the next level.

Cons:

I have tried the mobile app but it was not very user friendly

Tomi
Marketing Advisor in Germany
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Happy with HubSpot Marketing Hub

5.0 5 months ago

Comments: I've been using HubSpot for years. I've evaluated other platforms that claim to cover the same areas as HubSpot, but they don't come close. More competition would be good of course, but I'm happy with HubSpot

Pros:

HubSpot Marketing Hub has pretty much everything you might need from Email marketing to website/landingpage/blog management and social media postings. Having everything under one tool is very important for me

Cons:

There are some limitations that come along the packages and can restrict the operations as some of the best features require an upgrade. But you definitely get started with the free/"cheap" packages as well.

Ngwanagae Sabina
Design in South Africa
Arts & Crafts, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

To go with HubSpot Marketing Hub!

5.0 6 months ago

Comments: I truly love their program and I recement people to use this HubSpot marketing it make your worker easy, fast and professional. this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation.

Pros:

The contacts to email and social marketing it's efficient and user friendly. I sometimes had a problem to login, but they assisted me fast. Marketing hubs allow us to aggregate our efforts to a single location and tool. The ability to build, deliver and track in one location is amazing.

Cons:

HubSpot has annual contracts, meaning you that you have to pay for the complete period even if you terminate early

Nikki
Aviation Marketing Coordinator in US
Design, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Highly productive and successful in terms of aviation marketing

4.0 10 months ago

Comments: Over the past 12 months as an Aviation Marketing Coordinator, I've had an exceptional experience using HubSpot Marketing Hub. The tool has been instrumental in the comprehensive management of our campaigns, from creation to lead tracking. Task automation has significantly optimized my time, allowing me to focus on more strategic and creative strategies.

Pros:

The integration of HubSpot Marketing Hub has been a notable advantage in my role. The tool facilitates efficient campaign management, lead tracking, and content personalization. Its seamless integration with our CRM enhances collaboration and provides real-time analytics, thus optimizing our marketing strategies.

Cons:

However, it's important to mention that, initially, it may require a learning curve to fully leverage all features. Additionally, some advanced features might involve additional costs.

Lee
Manager in UK
Civil Engineering, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot Marketing Hub

5.0 6 months ago

Comments: When is comes to Marketing, HubSpot is the only way place I can think I can find all tools for a complete and marketing campaign for all types of businesses.

Pros:

The most I like that the price is correct, HubSpot offers a lot of useful and great features at a fair and reasonable price. Learning curve is small if you do some quick research before starting anything. I have needed support one and they were fast and very helpful. Is easy to use and everything is one click away due its intuitive design.

Cons:

No cons for HubSpot Marketing Hub from my point of view.

Sacide
Sacide
Social Media Producer in Türkiye
Verified LinkedIn User
Media Production, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Best for Email Marketing

5.0 8 months ago

Pros:

I like to manage everything related with our marketing efforts under one roof.

Cons:

The result file formats needs to be more diverse to be compiled.