---
description: Get detailed information about Adobe Analytics usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel.
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title: Adobe Analytics Price, Reviews & Ratings - Capterra Israel 2026
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# Adobe Analytics

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> Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and their digital journeys.
> 
> Verdict: Rated **4.5/5** by 236 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Adobe Analytics?

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 236 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 4.1/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Adobe
- **Founded**: 1982

## Commercial Context

- **Pricing model**:  (Free Trial)
- **Pricing Details**: Adobe Analytics offers 3 plans: Select, Prime and Ultimate.

Contact Adobe directly for detailed pricing information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil and 171 more

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Attribution Modeling
- Audience Targeting
- Campaign Analytics
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Customizable Dashboard
- Customizable Reports
- Customizable Templates
- Dashboard Creation
- Dashboard Software
- Data Capture and Transfer
- Data Connectors
- Data Discovery Software
- Data Import/Export
- Data Management Software
- Data Visualization Software
- Drag & Drop
- Multi-Channel Attribution
- Multi-Touch Attribution
- Performance Metrics
- Predictive Analytics Software
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Search/Filter
- Third-Party Integrations
- Trend Analysis
- Website Analytics

## Integrations (9 total)

- AB Tasty
- Adobe Audience Manager
- Adobe Campaign
- Adobe Commerce
- Adobe Target
- Google Ads
- Microsoft Advertising
- Microsoft Power BI
- SessionCam

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software

## Category

- [Marketing Attribution Software](https://www.capterra.co.il/directory/31081/marketing-attribution/software)

## Related Categories

- [Marketing Attribution Software](https://www.capterra.co.il/directory/31081/marketing-attribution/software)
- [Marketing Analytics Software](https://www.capterra.co.il/directory/31018/marketing-analytics/software)
- [Web Analytics Software](https://www.capterra.co.il/directory/30073/web-analytics/software)
- [Reporting Software](https://www.capterra.co.il/directory/30053/reporting/software)
- [Data Visualization Software](https://www.capterra.co.il/directory/30696/data-visualization/software)

## Alternatives

1. [Google Analytics 360](https://www.capterra.co.il/software/177042/google-analytics) — 4.7/5 (8089 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.co.il/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [Reportei](https://www.capterra.co.il/software/180418/reportei) — 4.7/5 (241 reviews)
4. [Jungle Scout](https://www.capterra.co.il/software/210662/jungle-scout) — 4.7/5 (280 reviews)
5. [Looker](https://www.capterra.co.il/software/169053/looker) — 4.5/5 (282 reviews)

## Reviews

### "Adobe Analytics - Has potential" — 2.0/5

> **Duncan** | *10 July 2025* | Marketing & Advertising | Recommendation rating: 2.0/10
> 
> **Pros**: I like the ability to build custom reporting dashboards on Adobe quickly by just dragging and dropping data
> 
> **Cons**: I don't like how common media tracking terms are named differently on Adobe compared to most analytics platforms
> 
> Overall, I find Adobe Analytics a frustrating tool. It has potential, but it does feel like it speaks a different measurement language and as a result it takes time to learn the tool

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### "A data dream but not for faint hearted" — 3.0/5

> **Verified Reviewer** | *8 January 2026* | Renewables & Environment | Recommendation rating: 7.0/10
> 
> **Pros**: I'm blown away by Adobe Analytics\! The insights it provides are insane and I can finally track user behavior and optimize our campaigns like a pro. Segmentation and tracking features are amazing
> 
> **Cons**: The interface can be really tricky especially for a new user. Setting up custom reports, take up a lot of time and it is very pricey\!
> 
> Overall Adobe Analytics is good. However it's customer service can be improved and wish it were a bit pocket friendly. However love its game changing segmentation.

-----

### "Slow, Buggy & Complex" — 2.0/5

> **Verified Reviewer** | *17 April 2025* | Legal Services | Recommendation rating: 2.0/10
> 
> **Pros**: Adobe analytics allows you to easily customize your data dashboards in the way that most helps your organization.
> 
> **Cons**: It's not user friendly and often takes a long time to load. It's buggy, slow, and too complex for the average employee to use.
> 
> You need to take a course or be more of an Adobe specialist for Adobe Analytics to be as useful as you need.

-----

### "Great tool for site metrics analysis" — 5.0/5

> **Mariia** | *17 October 2024* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Adobe Analytics UI and workspace experience - easy to build very detailed panels and dig into data points as deep as needed.
> 
> **Cons**: Nothing specific, it's great for data analysts and report developers
> 
> I use Adobe Analytics to build comprehensive reports for site metrics, explore data and work with different team to set up tagging (elements, events).

-----

### "Powerful but Requires Expertise for Setup" — 5.0/5

> **Roberto** | *19 December 2024* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: Customizable dashboards downloadable in CSV and PDF format.
Real-time analysis with only a 40-45 minute delay.
> 
> **Cons**: Without an Analytics specialist it's hard to set up the tool
> 
> Adobe Analytics offers powerful features like customizable dashboards that can be easily downloaded in CSV and PDF formats and provides real-time analysis with a minimal 40-45 minute delay. However, the tool's initial setup can be challenging without the support of an Analytics specialist.

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## Links

- [View on Capterra](https://www.capterra.co.il/software/169942/adobe-analytics)

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| pt-PT | <https://www.capterra.pt/software/169942/adobe-analytics> |

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