"Professional software that helps me create profitable campaigns"
Comments: SAS Marketing Optimization provides me with data that helps me predict sales and conversions of campaigns.
Pros: Thanks to SAS with its advanced analysis, we can improve our campaigns to reach all customers in a balanced way and when they are ready to execute the conversion (retargeting). Thanks to the obtained data we can predict sales and optimize our strategy of online marketing.
Cons: To take advantage of this software to the maximum you must have previous knowledge of online marketing and web analytics. I believe that prices are a bit expensive.