SAS Marketing Optimization Reviews

by SAS Institute

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  • Overall
    5 /5
  • Ease of Use
    4 /5
  • Customer Service
    5 /5

About SAS Marketing Optimization

Marketing analytics platform designed to deliver marketing and campaign optimization through scenario analysis and detailed modeling.

Learn more about SAS Marketing Optimization

Showing 1 review

Steven T.
Web Designing
Internet, 1,001-5,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 22/09/2018

"Professional software that helps me create profitable campaigns"

Comments: SAS Marketing Optimization provides me with data that helps me predict sales and conversions of campaigns.

Pros: Thanks to SAS with its advanced analysis, we can improve our campaigns to reach all customers in a balanced way and when they are ready to execute the conversion (retargeting). Thanks to the obtained data we can predict sales and optimize our strategy of online marketing.

Cons: To take advantage of this software to the maximum you must have previous knowledge of online marketing and web analytics. I believe that prices are a bit expensive.

  • Reviewer Source 
  • Reviewed on 22/09/2018