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About OneSignal

OneSignal is a customer engagement solution offering email, mobile & web push notifications, in-app messaging, and SMS.

Learn more about OneSignal

Pros:

The price is the main thing I consider when selecting this. This offers 30k free subscribers that more than enough for a startup website.

Cons:

OneSignal 503s quite often sometimes push notifications fail, although these issues have happened less and less over time.

OneSignal ratings

Average score

Ease of Use
4.5
Customer Service
4.5
Features
4.6
Value for Money
4.6

Likelihood to recommend

8.8/10

OneSignal has an overall rating of 4.7 out 5 stars based on 95 user reviews on Capterra.

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Filter reviews (95)

Jared
Jared
Marketing Specialist in US
Verified LinkedIn User
Machinery, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

The best software for marketing.

5.0 last year

Comments: It is a much needed software as we are able to maintain a great connection with our clients, we have increased our client database, our clients are now attracted to our services, the interaction is very good and it has very good email automation and receptive on the part of our clientele.

Pros:

It is a simple software to configure, sending notifications is very fast, it makes it easy to always offer the best to our customers, we attract our customers thanks to the multiple functions that OneSignal offers, it is a very fast system, it has powerful customer segmentation, It is essential for us and for attracting new customers.

Cons:

On one occasion notifications were delayed, we don't know why, but it has been a great concern for which we have not received a response. They must provide an answer to concerns that we are generally unaware of.

Victor
Victor
Head of Digital Intelligece in Panama
Verified LinkedIn User
Newspapers, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Using One Signal to increase user retention

5.0 3 years ago

Comments: We are using One Signal to engage visitors of our site and mobile apps.

Pros:

I like the user friendly admin panel for non tech-savvy users and the integration with many services/platforms.

Cons:

I tThe pricing model has a big jump between the free version to the next tier. I will think in a mid-cost plan for small and medium size business.

Dave
owner in Australia
E-Learning, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Nothing seems to work and sup[port hasnt been able to help at all

2.0 6 years ago

Pros:

the concept is fantastic. Unfortunately with my experience they dont seem to deliver what is promised

Cons:

Its very difficult to set up to a working standard (still not achieved even with support) despite it being an easy plugin. I can not get ANY subscribed users to actually receive any notifications. I have tried ALL troubleshooting options to no avail. 1/10 As support is in another country its more or less impossible for me to get any help.

OneSignal Response

6 years ago

Hi Dave. I'm sorry to hear you had difficulty getting OneSignal working. Our support team is based in the United States. We strive to reply to all support messages within 24 hours during the business week and help every client get successfully set up. We'd love for you to give us another shot.

Anonymous reviewer
Education Management, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

OneSignal for android, ios and web applications ( Push Notifications )

5.0 5 months ago

Pros:

I was able to control the Push Notifications for my web and mobile apps with OneSignal. It shows me the realtime updates and help me keeping my customers engaged with target devices. The ease of integration with push notifications is quite easy to implement.

Cons:

With onesignal everything is fine for me However, If i want to send push notification to specifics users this is not possible with onesignal also if they could provide support of webhook applications it would be more fun :)

Richard
Developer in UK
Leisure, Travel & Tourism, Self Employed
Used the Software for: 6-12 months
Reviewer Source

I'm so glad I found OneSignal for web push notifications!

5.0 last year

Comments: My overall experience with OneSignal has been overwhelmingly positive

Pros:

I was looking for a web push notification solution and had thought I would implement myself but the more I looked into it the more I realised this was a fairly complicated thing to do. Then I discovered OneSignal and they had done all the hard work for me. It was really simple to integrate with my website and I was able to get started for free which was great. I needed some assistance with a configuration issue and can vouch for their technical support. I was up and running with web push notifications in no time.

Cons:

Honestly, I am yet to find any cons about using OneSignal for web push notifications

Annel
Director of Internship Program Parent Coordinator in US
Education Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent Resource

5.0 11 months ago

Comments: Perfect! Excellent! I love the resource.

Pros:

I love being able to add an image, an explanation/blurb and have a multi lingual message shared with our school community in real time.

Cons:

I feel like the topic and sub topic is redundant

Ryan
Full Stack Developer in Indonesia
Computer Software, Self Employed
Used the Software for: 1-5 months
Reviewer Source

The Perfect Notification Service

4.0 last year

Comments: I find my overall experience with OneSignal very pleasing. The easiness of deployment is particularly great from the eyes of a developer.

Pros:

When I was looking for a notification solution for my app, I found OneSignal to be very easy to integrate and deploy to my stack. A quick read of the documentation allows me to have a good idea of how the API works. Furthermore, I only need to add a couple lines to have the notification service ready on my clients.

Cons:

I did encounter errors with deployment and the documentation didn't cover said error. I had to search around for the solution but eventually found it.

Aviv
analytics in Israel
Entertainment, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

essential tool

4.0 last year

Comments: overall good

Pros:

OneSignal presents an effective solution for businesses and developers looking to engage their user base through push notifications, in-app messaging, and email marketing. The platform is appreciated for its ease of use, allowing even those with limited technical expertise to set up and manage campaigns. The dashboard is intuitive, providing a clear overview of campaign performance and user analytics, which is crucial for making data-driven decisions.

Cons:

Customer Support: Although there's a community for support, the responsiveness and helpfulness of the official customer support have been pointed out as areas for improvement by some users.

beshoy
CEO in Canada
Computer Games, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best option for mobile push notifications

5.0 10 months ago

Pros:

The best thing about OneSignal is their free tier for mobile push notifications which is prertty generous

Cons:

pricing for sms/email which a bit pricy compared to other platforms.

Moises
CTO in Argentina
Retail, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Solid product, easy to setup

4.0 9 months ago

Pros:

It's documentation is up to date, customer support is always very attentive and excellent. It's easy to setup for engineering teams, and intuitive to use for marketing teams.

Cons:

It's self-service tiers are very limited, and it's very easy to exceed them, event thought they aren't inexpensive.

Gustavo
CIO / CTO in Argentina
Newspapers, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Easy implementation!

5.0 last year

Comments: We could implement segmentation.

Pros:

API functionalities are awsome, we integrate Onesignal with our CMS.

Cons:

I expected to have a frontend in spanish.

Rahul
Owner in India
Education Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best for sending push notifications

5.0 2 years ago

Comments: Wonderful, helped a lot

Pros:

Create user segment, add user tags, schedule notification, track number of clicks on notification. Great job

Cons:

Recently they reduced number user tags for all plans. SDK is heavy. Sometimes website lags. No App available, only website.

Julio
IT Developer in Dominican Republic
Financial Services Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Great Push Notification service and features

5.0 2 years ago

Pros:

The feature we liked the most was their Push Notification service, it was super easy to integrate within our system thanks to their APIs, SDK and their good documentation.

Cons:

I think their tier system should be more flexible to include more features.

Tseliso
Marketing Manager in Lesotho
Gambling & Casinos, 201–500 Employees
Used the Software for: Free Trial
Reviewer Source

Push and In App notification review

5.0 2 years ago

Comments: It helps me retain my customers by being able to segment them and sent them relevant promotions. I can sent messages and time them according to when the user is most active. It helps me trigger a buy from my in active users.

Pros:

Current we are using push notifications and In app messages and they both have been impactful.

Cons:

Currently I have not found a thing I dislike and I believe the reason is that I am still running on free plan.

Moh
Digital Marketing in India
Writing & Editing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

OneSignal is Just Amazing

5.0 2 years ago

Pros:

This tool is really amazing to send the push notifications.OneSignal helps us to send push notifications and do A/B testing to improve the overall click through rate.

Cons:

Nahh.. nothing that i least like about OneSignal

Ale
Editor in Argentina
Newspapers, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

best push notification

5.0 7 years ago

Comments: We use on our magazine to brodcast new content and promotion to our readers. IS VERY GOOD!

Pros:

I bought a another app but i switch to one signal. We use in our magazine, we send more than 100.000 notification daily. - Insanly good notification service - can track reach, click and other stats - integrate with wordpress (they have plugin) - can segment audience - can send manual push notification - Can integrate native and with popup - Easy to use - Can send automatic notification and schedule - Integrate with alot of other service like Mautic or Zapier. - IS FREE! Support is amazing, i do request add UTM code to track, and they help me to implement on the code. Later they add the option in the plugin. So they help and wanna improve the product. This is one of the best way to reach your audience.

Cons:

Not really. Is very good. Maybe the install is kind tricky is you dont have any experience with code or install. But overall is one of the best service i use. I dont have any complain or issue. Work perfect.

Verified Reviewer
Verified LinkedIn User
Philanthropy, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The Best Push Notification Service Around!

5.0 6 years ago

Comments: Love it!

Pros:

I absolutely love this software! I use it daily and am happy to pay for then upgrade because it helps me to reach, retain, and reconnect with my site visitors without me giving it much thought. Truly set and forget.

Cons:

If you can. Integrate with just a few more email providers it would be awesome!

Iyanu
Iyanu
Founder in Nigeria
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Cross Platform Push Support

5.0 6 years ago

Pros:

Real-time update of Subscribed and Unsubscribed users to push notifications service. The best tool to increase traffic and keep your engaged subscribers by sending push notifications.

Cons:

In a rare situation of migrating to a new domain name or App, you cannot carry the subscribers along which makes them useless.

Siim
Siim
Head of Marketing in Estonia
Verified LinkedIn User
Consumer Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

All-arounder for mobile app users

5.0 2 years ago

Comments: Surprisingly compact all-arounder platform for user engagement.

Pros:

I really like that i can send sms, push, in-app messages and emails from one place to one segmentation. It combines a lot of things i need into one neat box. This takes a lot less time to set up as opposed to having them separately.

Cons:

It takes time to figure out and i sometimes need help from our tech team to understand the triggers and deep linking for push.

Moh
Digital Marketer in India
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Onesignal is always my favorite for customer engagement

5.0 2 years ago

Pros:

With the helps of one signal push notifications we can drive more traffic to our websites. One Signal provides great custom dashboard through which we can automate and schedule push notifications and save our time.

Cons:

One signal is powerful software for push notifications.

Verified Reviewer
Verified LinkedIn User
Music, Self Employed
Used the Software for: 1+ year
Reviewer Source

Used to be the best

4.0 5 years ago

Comments: Timely notifications to readers/listeners. Connecting with them almost instantaneously was a good feeling. It was fun while it lasted

Pros:

It would do exactly what it claimed to do 9 out of 10 times. Clearly was light years ahead of the competition.

Cons:

The slightest change (http to https) meant that I lost all my subscribers that I had worked hard to build over a few years. It was the biggest letdown before they added the paid service.

MOHD
CEO in India
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best Push Notification Tool

5.0 4 years ago

Comments: My overall experience with OneSignal Push Notification is very good. But I am rating it 8 out of 10 due to some high price, that is not acceptable.

Pros:

One Signal is best push notification tool in my eye. I am using this from last two years. It has many features like you can send notification using Intelligence delivery so that your CTR will increase, you can schedule your notification. Moreover, you can integrate OneSignal with your CRM like WordPress.

Cons:

The only thing i did't like of OneSignal is pricing. Obviously it is free upto 30K users but if you have 200k users then you have to pay $500 per month and it is quiet high.

Eva
Customer Experience in Kenya
Telecommunications, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Multi- Platform Marketing Tool

5.0 3 years ago

Pros:

Free Plan- We first started out with this offer, and the results were pretty amazing. Then, after three months we as an organization decided to level up and purchased Growth plan. With Growth plan, we were able to reach out to a larger target through emails and SMS. The budget for Growth Plans is affordable. Works well with push notifications about events in our organization to our clients and potential clients. These push-up notifications are delivered in a moment and give us metrics on the delivered and failed notifications.

Cons:

The implementation can be a bit technical when configuring push notification software to non-developers. There is a limitation to 3rd party service providers. So, we cant integrate with other Apps

Baikuntha
Managing Director in Nepal
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Very solid Product

5.0 3 years ago

Pros:

Since using OneSignal for my push notification needs, I have not looked back. Integration with OneSignal is simple and straight forward. I can send push notification to all my app and website users. It is definitely a product I would recommend.

Cons:

There are no complaints regarding the software's functionality and reliability. However, the price could be a bit more affordable.

Justin
Project Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: Not provided
Reviewer Source

A free push notification software?! Sign me up!

5.0 7 years ago

Comments: A push notification service for free! There's no greater benefit than zero cost to consumer!

Pros:

At the price (free) this software simply cannot be beat. We were using a much more expensive software for over a year until we finally came across One Signal, which has all the same capabilities for free!

Cons:

The implementation of any push notification software can be a bit technical to non-developers, but that's the nature of the beast, and certainly not the fault of One Signal, who has made the process as simple as it can possibly be. Great software, don't miss the opportunity, just hire a freelance developer to implement if you can't figure it out on your own.