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About Avochato

SMS texting and live chat for business has never been easier than with Avochato's solutions for teams, marketers and contact centers.

Learn more about Avochato

Pros:

The mobile app is very user-friendly and easy to use as well.

Cons:

When using through smartphone app it doesn't let you see your contact's tags and it can be annoying. It doesn't integrate with CRMs.

Avochato ratings

Average score

Ease of Use
4.7
Customer Service
4.8
Features
4.5
Value for Money
4.6

Likelihood to recommend

8.9/ 10

Avochato has an overall rating of 4.7 out 5 stars based on 133 user reviews on Capterra.

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Filter reviews (133)

Eric
Eric
Manager, IT Client Support in US
Verified LinkedIn User
Higher Education Software, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Avochato

4.0 6 years ago

Comments: Great for higher education.

Pros:

I like that you can assign names to phone numbers once they submit a ticket and it keeps track of all their submissions.

Cons:

You can't prevent people from calling the number without completely disabling it. The other options is to let them leave a voicemail which can be counterintuitive.

Nick
Growth in US
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

You should have set up Avochato with your business yesterday

5.0 6 years ago

Comments: Consider this review a raving endorsement. For those of you on the fence about whether you should be sending text messages to your customers - start testing it with your personal cell phone first. Then imagine those results across your entire funnel. You'll be kicking yourself for not starting sooner.

Pros:

LIke most seasoned sales and marketing professionals, I'm always looking for an edge to increase engagement with potential customers and existing customers by optimizing email subject lines/copy and calling my leads/customers over the phone. There is something magical about finding a tool or trick in 2019 that can boost engagement 3-4%, every channel is so saturated that small numbers move the needle. Avochato has increased our engagement 30%+ and we haven't even begun optimizing our outreach copy. Customers and leads are significantly more likely to engage via text than over email/phone. I almost hesitate to recommend Avochato because I want it to be my team's secret weapon!

Cons:

There is room to improve on the UX/UI of the mobile product and additional integrations that would be nice to have. Neither of these 'flaws' remotely impact the instant effectiveness that I've been able to generate using Avochato though.

Bradley
Executive Director in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Disappointed By Avochato: Do Not Recommend This Product

1.0 5 years ago

Comments: Poor

Pros:

The product is fairly easy to use, although a sloppy mobile interface and glitchy.

Cons:

To start, the pricing...then the sales team who was aggressively trying to renew the product when I had only used half of my credits during the year. There was no consideration or offer on the table. When I originally had conversations they did not have a nonprofit policy and when they added it they did not inform me or prorate. It is clear Avachato cares more e about making money then they do about customer satisfaction. This is an overpriced product for the delivery and level of customer care. And to top it off, after my service was cancelled, they required me to go into the system for a multi-step process to cancel it manually or else they would recharge my card. I went in to cancel and not only did it say that it was already cancelled, but it blocked me out. Boo Avochato. Better to find a better company who cares more about their cusomers and has lower prices. There's many options out there and this one is not the way to go.

Chris
Chris
Producing Area Manager in US
Verified LinkedIn User
Real Estate, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Avochato the best texting solution after a long time researching!

5.0 6 years ago

Comments: Again, powerful, cost effective, and the Avochato support is amazing! This is the new way of connecting with my past clients. Snail mail and email is dead!

Pros:

It's powerful, cost effective, and the Avochato support is amazing! I was concerned that I may not be a large enough customer to warrant much one on one attention, but that is not the case at all. Every time I reach out I have a quick response! Several times they connected through a live video meeting to walk me through my scenario and questions on my computer.

Cons:

More customization when it comes to exporting and sorting contacts, but they took my suggestions and have actively made adjustments and programmed new custom features.

Dominic
Dominic
Digital Marketing Manager in US
Verified LinkedIn User
Human Resources (HR) Software, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Budget Version of Recruiting SMS

5.0 6 years ago

Pros:

We needed a tool for SMS chat with job applicants and looked at things like Text Recruit, but honestly any SMS platform works for that. Avochato is easy to use, can broadcast messages, and can has good collab abilities.

Cons:

The web widget isn't very noticeable and would be much better if it led to an actual chat and not an SMS number to text to.

Taylor
Taylor
City Manager in US
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Average Avochato

3.0 6 years ago

Pros:

Avochato works well for our company because all of the conversations are synced with Salesforce and allow everyone to see conversations.

Cons:

I do not like that you can't send pictures via the app. You also cannot put someone on speaker phone when you call from the app. Sometimes it takes a long time to receive voicemails. I know that I have one waiting, but it won't let me listen to it.

Sarah
Sarah
Customer Service Manager in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Easy B2B Texting Solution

5.0 6 years ago

Comments: Overall, Avochato is a great platform. They have capabilities that I had previously thought were exclusive to other platforms. Their sales team is professional and fun to chat with. The software is easy to use and learn. Overall I think Avochato is a great product.

Pros:

Overall, I loved the ease of use with this product. The platform itself is designed in a way that is easy to understand and use. Texting clients helps to build trust with our brand and this is definitely a great solution for that need.

Cons:

We are really looking for a texting solution that allows us to send native video. So far, we have been unable to find this. Avochato allows you to send links to hosted videos, such as YouTube or Vimeo. But we want to be able to load MP4s as if we were using a cellphone.

Adam
Adam
General Manager in US
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great experience from sales to implementation and beyond

5.0 7 years ago

Comments: Improved our sales process and customer service processes

Pros:

Responsiveness, willing to work to meet needs of their customers. Company goes out of their way to make both sales and implementation easy

Cons:

I really don't have anything bad to say here. Cost originally was a concern, but at the end of the day the value for me far outweighs the cost

Cheylene
Cheylene
Customer Service Operations Manager in Canada
Verified LinkedIn User
Consumer Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great product with even better customer service

5.0 6 years ago

Comments: We use it for proactive marketing to keep customers in our funnel, use it for appointment bookings as well as the website widget.

Pros:

Easy to use, intuitive and adds another great touch point with customers

Cons:

I wish the website widget was a chat not just SMS. However, it has still helped increase our conversion significantly.

Krishna
Krishna
Senior Software Engineer in US
Verified LinkedIn User
Transportation/Trucking/Railroad, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Easy implementation

5.0 6 years ago

Comments: I like and my company like this product

Pros:

Very easy to implement into MVC project

Cons:

Callback status have very limited pramameter but so far so good

Shane
Software Engineer in US
Internet, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Avochato is the easiest SMS product to use and setup. It's fast and my customers love it, too.

5.0 8 years ago

Comments: The categories are very specific to what I'm looking for. The reviews are helpful and it's a great way to explore new products.

Pros:

The free trial was critical in helping me make my decision to use Avochato. I was able to test the full product's features at my own pace, and once I tested it with customers I was impressed. My customers were very impressed with my quick response times as well. I love that I can text my customers either from the web dashboard, from the mobile friendly dashboard, or from the iPhone app. The integration with Slack is amazing, as I can now text folks back from the "Threads" feature in Slack too. My entire team is on Avochato (support and marketing), and we are responding to both support requests via SMS as well as new leads coming in from our AdWords account. Avochato integrates with AdWords to have new leads text directly into Avochato. They even have a bot that can be configured to answer common questions and collect information. This saves our team so much time and headaches. The design of the product is great...and who doesn't love avocados!

Cons:

I wish Avochato could automate almost all of our customer interactions. It would be amazing if it resolved all of our support requests without the assistance of our agents. The current bot works well but if it could be customizable we could use it for more of our use cases. We'd also love to see it transcribe voicemails and calls into text format.

Avochato Response

7 years ago

Thank you! We're glad to help. You touched on some very interesting ideas in the "Cons" section around automation -- since your review, we've been building out a number of tools such as templates and keywords to help our customers save time/effort in composing their texts. But we're going to be taking it much further than that ... stay tuned!

Gene
Business Development in US
Retail, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Stop Searching! Seriously just go with these guys!

5.0 6 years ago

Comments: The team at Avochato has been exeptional! They always got right back to me with all my questions. Were very helpful and a great pleasure to do business with! I highly recommend using them for your text message marketing and to take your business to a new level in staying in communication with your customers!

Pros:

Like the Survey feature. We can use it to gather basic info from our customers saving us both time. Love how easy and intuitive the framework is. You can tag your customers in many ways and broadcast to the specific groups your message would mean the most to using those tags. This way you can be more focused and do not waste texts needlessly. We have our customers birthday in their tag and every day we can send out a Happy Birthday message to the right people. It makes them feel special! You can program auto responses for as many keywords as you need. They have an app for both IPhone an Android that works together with their software so you never miss a text!

Cons:

Had to think about this a bit... I guess free incoming messages would be nice. It is a challenge to keep your message within the 160 character limit. I'm sure this is an industry standard but if you go over it just sends multiple segments. This means if you send 2 segments to 200 people you use up 400 of your texts to do it. Like I said though I'm sure its an industry standard set by the carriers and there's most likely nothing they can do about it.

Paige
Recruiting Coordinator in US
Hospital & Health Care, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Chat Review

4.0 6 years ago

Comments: Its more benefical for my co-workers and I to use this software instead of our own phones. We have the ablility to all see the messages and be able to respond if/when needed. I do wish there was a private chat feature where you and only you can see the message between yourself and the person your chatting with. It would be nice to be able to open that private chat to all if wanted to needed. -Over all it has made communicating with our caregivers alot easier as well.

Pros:

I like that the Avochato software can be used on your mobile device and computer. I also like that there is an APP that can be used as well.

Cons:

Boradcast do not work as effectiley as I thought it would. When sending group text via broadcast the messages do not come in right.

Brooke
Guest Services Manager in US
Hospitality, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Ease & Efficiency

4.0 6 years ago

Comments: Not only drinking the koolaid but I’m eating the guac! I’ve experienced the progression of Avochato. The team actively listens and rapidly responds to your business needs.

Pros:

It’s the people! Avochato support team is not only quick to acknowledge your request, but reliably provides solution(s) or an alternative method. Other notable pros- ease of sending one or 1,000 messages with a few clicks, custom fields & templates for mass broadcasting, broadcast analytics

Cons:

Lack of reporting. Interested in exporting data from broadcasts, tags, contacts. Ie: contacts that have replied stop or start ‘Out of Office Reply’ interested in the functionality of sending ooo replies to any contact who reaches us outside of business hours, not just to new contacts.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Customer Service 10/10

5.0 6 years ago

Comments: So far, I'm impressed.

Pros:

It enables companies & brands to effectively communicate with their audiences via one medium. People tend to feel more comfortable with a brand when there's a phone number provided to contact them directly. Not to mention, being able to assign messages to people is another bonus.

Cons:

Some slight hiccups in the beginning when trying to figure out the zapier integration, but the customer support staff is remarkable.

Verified Reviewer
Verified LinkedIn User
Defense & Space, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Texting for Recruiting

5.0 6 years ago

Pros:

I use it to follow up on previous communications with candidates. It allows me to quickly text a number of people.

Cons:

The biggest negative is that some people call the number after receiving a text, which does not work well.

Jessica
Realtor in US
Real Estate, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Avochato for Real Estate

5.0 5 years ago

Comments: Overall this software helps keep in touch with our database automatically sending out SMS text messages.

Pros:

This software helps you easily create SMS drip campaigns to send to your database of leads. You can create as many as you campaigns as you need.

Cons:

This software is pretty simply and gets the job done. Not a lot of unnecessary bells and whistles which I like.

Verified Reviewer
Verified LinkedIn User
Insurance Software, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Great for mass texting

4.0 6 years ago

Comments: I was looking for an easy way to reach all of my potential clients. The process using Avochato is seamless

Pros:

It is very easy to set up a campaign for texting and to schedule them to future release.

Cons:

Too many moving parts and probably not enough training - mostly operator error though

Verified Reviewer
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Unlocks a totally new channel for us!

4.0 6 years ago

Pros:

I never thought about using SMS as a way to communicate with our clients but Avochato made it easy for us. Since switching to Avochato as our primary communication channel, we've seen a huge increase in customer engagement and happiness.

Cons:

SMS isn't the only way we communicate with our clients - we haven't completely done away with phone and email and even in-person meetings. Sometimes it can be challenging to stay on top of communication across so many different channels, and adding an SMS channel actually adds to that part of the problem. Overall I think that's worth it though.

Michael
Real Estate Agent in US
Real Estate, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great Customer Support. Interactive & Intuitive.

5.0 8 years ago

Comments: Save money, time, and expand my options for marketing.

Pros:

It will allow me to scale my business in real estate sales. I can get creative and improve my marketing and service for leads and clients. I just added my first assistant and I'm beginning to add more members to my team so that I can expand my business. The features in this software will allow me to delegate a portion of my workflow to others. I like that they're expanding features and willing to accept feedback/suggestions to improve the product over time.

Avochato Response

7 years ago

Thanks Michael! It's been great working with you. We're seeing more and more real estate agents sign up for Avochato. As you mentioned, it helps them save time and effort by delegating some communications to others while keeping the primary agent fully in the driver's seat. Looking forward to continuing to work together and build out great tools together for our real estate customers!

Kaitlyn
Customer support in US
Retail, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Avochato

5.0 6 years ago

Comments: I have enjoyed it so far and our customers are grateful for this form of contact and the service we offer.

Pros:

I was able to provide convenient and easy customer service to our customers.

Cons:

Sometimes it would glitch and I wasn’t able to use it for a couple of hours til the situation was resolved.

Kent
Director, University Unions in US
Higher Education Software, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great software

5.0 6 years ago

Comments: Gives us more flexibility and faster response time to needs of our clients inside of our conference center.

Pros:

Ease of use and quick set-up. Support is great and the company is very responsive to needs of clients. This software has given us much more flexibility in communication and that has been a huge benefit to our office.

Cons:

The voicemail feature is a little annoying and I think shouldn't be an option.

Verified Reviewer
Verified LinkedIn User
Real Estate, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

Easy enough, but price doesn't compete

4.0 6 years ago

Comments: Pretty seamless--although I never reached out to customer service, so I cannot give feedback about that...

Pros:

The simplicity of the website and the menu are very intuitive. love that you can book appointments right from the texts. Love that you can assign threads to people. Voice Broadcasts is awesome.

Cons:

Did not like the price per text. Compared to your competitors, you're overpriced. Also, I do not see the option to add a chat bot widget. That's not a must, but it is a feature that I was looking for.

Tracy
Director of Operations in US
Used the Software for: 6-12 months
Reviewer Source

OUTSTANDING customer service and the software has helped us tremendously.

5.0 7 years ago

Pros:

The fact that we can "text" our technicians through this program versus from our phones have saved us so much time.

Cons:

Once you text a technician, another corporate employee can "take over" the transmission which takes away from yours. This is something their team is working on and they have work arounds.

Verified Reviewer
Verified LinkedIn User
Insurance Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Text Mystery Solved!

5.0 6 years ago

Pros:

Using text for business is not only the norm, it is expected by customers and potential customers alike. The easy to use interface took the mystery out of incorporating text into my business!

Cons:

The concepts were a little intimidating at first, but the issue of not knowing how to incorporate text into my business was nominal and was easily remedied through patience and support