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About Outreach

Outreach helps revenue teams design, measure, and improve workflows so every rep can sell like your best rep.

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Pros:

Ease of use and helps our reps send out templates and cadences at lightning speed.

Cons:

I don't know if its Gmail's API or on Outreach's side, but it needed a work around and was very frustrating.

Outreach ratings

Average score

Ease of Use
4.2
Customer Service
4.1
Features
4.4
Value for Money
4.2

Likelihood to recommend

8.3/ 10

Outreach has an overall rating of 4.4 out 5 stars based on 298 user reviews on Capterra.

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Filter reviews (298)

Florence
Florence
VP Marketing in UK
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Made our SDRs way more productive

5.0 4 years ago

Comments: Great experience. Smooth during the sales cycle. Connects well to other solutions, pulling in key data on prospects. Product roadmap is also exciting (i.e. prospect insights and intelligence improving over time with AI insights).

Pros:

We moved across from Groove to Outreach and this was one of the best decisions we made. Outreach connects much better to other tools in our stack and the functionality is on another level. Outreach has enabled our SDRs to stop wasting time context switching between loads of tabs and focus on prospecting, maximizing their time prospecting. I am a big fan of Outreach!

Cons:

It would be great if it were simple to include a profile picture without the weird needing to have an avatar process on another platform.

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Great, but not perfect

4.0 6 years ago

Comments: Overall Outreach is a great tool for scaling out productivity but it seems to lack features in being able to automate follow ups on a one-off basis. You can schedule one email for further out but will have to actively remind yourself to continue following up which reduces the value automation can provide to a sales professional.

Pros:

Outreach is a fantastic tool that enables me and my colleagues to be much more productive in our sales outreach. It's great to be able to schedule emails in advance and even put prospects into sequences for more extended outreach efforts (no pun intended) without the need to actively manage and pay attention to them. It's also great at helping keep me organized in terms of tasks I need to follow up on like calls. They're ability to track email opens and clicks is also extremely valuable in identifying which prospects are engaging most with the material I send over. Outreach also has some other analytics that seem somewhat helpful as well, though haven't dug too much into these or really leveraged them to great extent for our team.

Cons:

There are some features that leave me wanting though. There are instances where I'd like to add just a slight bit of personalization for a very select few members of a sequenced group but in order to do that, I either need to have a reminder to catch that scheduled email right before it sends out (which defeats the purpose of the automation) or create an entirely new sequence just for 1 or 2 people which can really bog up my sequence view. Cheaper solutions like Yesware are able to allow for automated one-off sequences or email chains with a log built in to stop following emails if there's a response. Seems like it should be a fairly straight forward functionality but it's noticeably lacking in this platform.

Verified Reviewer
Verified LinkedIn User
Financial Services Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Misled, big time.

1.0 3 years ago

Comments: My AE was good, he did his job the way an AE should. Everything are yet I signed the contract was just below the bar.

Pros:

Looks pretty, cheaper than some products but still expensive.

Cons:

I spent 12 months trying to troubleshoot issues I was having with my signature pictures not sending through, I went back and forth with their support being asked to try all these different things that genuinely never worked. What’s the MOST disappointing this about all of this is I asked on numerous occasions if this issue was happening with any of outreaches other clients using outlook and outreach together, I was told definitively that it was not happening with ANY integrations and it was only my business that the issues were occurring. I’ve now moved to another company that use Outreach, and of course, the issue with the signature happens again. It’s clear that integrity is low in the business, I was made to believe that our case was so so rare, and I spent hours and hours trying to fix it. It may seem like such a simple thing, a picture in a signature not sending though, but the way I work and the standard the business sets, we looked low tied to new prospects with sloppy email looks. The editing tool for templates and snippets is way behind the times, and it actually blew me a way how difficult it was to use, spacing, character size, and general format NEVER looked the way it needed to looks.

Cornell
Sales Development Representative in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Sales Development

5.0 4 years ago

Comments: With Outreach, we're solving the tedious work of outbounding by equipping SDRs with the powerful tools to mass scale their outreach efforts. Previously this work was done in spreadsheets with manual emails and just Salesforce as the CRM tracker for contacts. With Outreach, emails are automated, prospect statuses are automatically updated. We've saved significant time with Outreach. There is a steep learning curve because the tool has various nuances that require training.

Pros:

Sequences is what makes Outreach so powerful. The fact that you can time, automate, and blast various emails to prospects using custom variables for a personalized feel is what makes Outreach so powerful. My role requires me to send mass volumes of emails to specific personas at various B2B companies. Most people don't respond after just 1 email. By loading multiple folks into a sequence and blasting that sequence has saved me significant time. Outreach also acts a CRM that keeps track of all communications. You can use filters to find specific prospects who have been sequenced or if they've been opted out or if they're in a specific stage in a sequence. These custom filters enable for specific targeting and tailoring.

Cons:

Outreach does require level of training to some extent that isn't straightforward. For example, knowing how to load sequences, or create triggers, or how to automate certain tasks does require some playing around that is not intuitive unless you have some training. Our organization needed some 3rd party training for us to actually grasp the various aspects and nuances of Outreach. Without that 3rd party training, we would've made numerous mistakes and probably wouldn't have utilized the tool to the maximum efficiency.

Lauren
Lauren
Manager, Digital Sales in US
Computer Software, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Outreach is my favorite sales tool

5.0 5 years ago

Comments: I am a big fan of Outreach. I think all Sales, Marketing & Sales Development teams should use it. Automation is the future!

Pros:

I love the ease of use. I work with many people new to sales, new to our industry and they fall in love with outreach. It automates our sales strategy. It helps us follow a cadence or campaign on emailing, calling, sending a LinkedIn message, etc. Without it, we would struggle to follow up with our clients.

Cons:

There are some small things that I don't like with Outreach. Things get stuck in failed & pending states and you are not notified... These are usually found too late as well. Wish there was more of an aggressive notification when things happen that we should be aware of. Also - I would love for them to build out their interface better for closing roles and marketing roles. We have it for our SDRs but would struggle to have marketing and account executives use the tool at the same time.

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Outreach Review

4.0 5 years ago

Comments: Great sales platform for teams looking to become more organized and increase their prospecting efforts.

Pros:

Great sales engagement platform for any sales org looking to take their prospecting analytics and reporting to the next level. Sequencing, call recording, prospecting tracking, Salesforce integration are all great.

Cons:

Very click heavy. I've had a lot of glitchy experiences where imports, mail merges, sequences fail and there is not a clear explanation as to why.

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Very impressed

5.0 5 years ago

Pros:

The reporting and amount of features is incredible to a point where I get embarrassed at our own efforts. Spectacular onboarding and overall experience getting started considering the technical part was quite immersive in our backend and Salesforce.

Cons:

It is becoming a bit more troublesome to navigate and figure out a perfect solution but it seems to be addressed with the help of more CS and help desk articles.

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great Sales Engagement Platform

5.0 4 years ago

Comments: So far the implementation and training team have been great. The product is reliable and really helping our team work faster.

Pros:

Outreach makes it easy for my sales reps to take action on leads. There are ways to automate many steps they would have to do manually, thereby giving them more opportunity to focus in other areas. Outreach is very customizable.

Cons:

Setup is complicated. It isn't just "plug and play". Until you spend a decent amount in the product, it is hard to remember how to get to everything.

Verified Reviewer
Verified LinkedIn User
Financial Services Software, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Outreach for automating sales tasks

5.0 5 years ago

Comments: Outreach helps our inside sales team automate the engagement process and helps them to contact potential opportunities with sequences and templates.

Pros:

Outreach provides a way to engage easier with prospects and leads in addition to automating sales and marketing tasks that were time consuming.

Cons:

In managing multiple users, it isn't as easy to divide tasks between a group as it is to run individual tasks and automations.

Verified Reviewer
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Outreach for Sales & Marketing

5.0 4 years ago

Comments: Great experience per my previous comments on ease of use and functionality. I love snippets and personalization features!

Pros:

We used to use groove and outreach is a huge improvement. It is very easy to set-up sequences with personalization, linked content from highspot or direct url, and create snippets for dropping in different images or content features. I am able to set-up sequences for sales to support marketing programs and craft message and content used. I can look at reporting metrics within the sequence to see who is using, how many contacts are active/pending/paused and draw conclusions on effectiveness of the messaging.

Cons:

I only create sequences for sales versus actually sending them, but I think there was some confusion on how to add contacts or to make them active in one sequence over another. We use contact list views in Salesforce to add contacts, which seems to work but not sure if there is another way that is less manual than building out the list views- like linking to campaign?

Melissa
Product sales Specialist in US
Medical Devices, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Outreach

5.0 2 years ago

Comments: So far a great experience

Pros:

The ability to easily track an manage my tasks and calls

Cons:

I sometimes, not often, loose the sound of my call

Verified Reviewer
Verified LinkedIn User
Telecommunications, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Pipeline Management and Customer Outreach

5.0 2 years ago

Comments: This was a very effective tool for email marketing and customer outreach campaigns, well-suited for selling on the mid-market segment and above. It can be integrated with Salesforce which is essential.

Pros:

I managed this software as the admin, and what i really about this software is that their customer experience team is very helpful and professional. They were very helpful in making sure we can customize to fit what we need as much as possible.

Cons:

This is an overall great software for customer outreach, however, the sales process that this is designed towards is for account-based selling and not transactional (like our market -SMB).

Verified Reviewer
Verified LinkedIn User
Internet, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Very powerful software. Great integrations with SFDC and Gmail as well that make it super easy .

5.0 7 years ago

Comments: Outreach makes it so easy to meet that crucial nexus point in sales of volume + quality of messaging. Being able to have measured feedback on how well your emails are received means you can keep tweaking until you get open and response rates as high as possible. It makes me faster as a sales rep and more data driven as a team.

Pros:

Outreach can do a TON. Being able to import a list of leads and have relevant info show such as title, last contact, etc.. is an amazing time saver when trying to make sure you're list (csv, sfdc report, etc..) is 'clean' and good to go. Being able to call directly through the platform is a huge time saver as well. All of the reporting around your sequences is a huge win. I will go through all of my sequences once every week or so to see what's doing well, what isn't, and tweak to optimize performance. There is a huge amount of data you can use to compare yourself to others, measure the efficacy of your outreach, and collaborate on best practices with team members. Over all Outreach is a huge win and is very well integrated with every one we use from a customer facing team perspective (gmail, sfdc, Linkedin)

Cons:

Outreach feels like they are probably an engineering first design second kind of company. I say that because their software can do SO MUCH, but it's not always intuitive how to do specific things. It has taken me awhile to get fully up to speed on some of the tips and tricks that really make outreach awesome. This is barely a con, more so just a training or user experience comment. Outreach can do so much it'd be tough for them to make every little feature super easy to find and obvious. Perhaps some more specific live onboarding/training would be helpful as well.

Verified Reviewer
Verified LinkedIn User
Education Management, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great for SDRS

4.0 4 years ago

Comments: They have fantastic customer service and a great knowledge base, I believe its called Outreach University for their customers. It is pretty intuitive to use at least at a baseline level. As an SDR its been great to have this added to our tech stack.

Pros:

Handling your outbound and inbound efforts via Outreach has made things much easier. Before we were using Yesware and although it was affordable the user design and analytics left a lot to be desired. With outreach we can see what sequences are performing the best, which email templates get the highest response, and even when the best time to send emails are. We are also easily able to A/B test within sequences or copy sequences that are working well for other Reps and duplicate. It has made it easy for me to increase how much outbound I am able to do and made it so I can target specific personas easily. I tend to work out of Outreach way more than I work out of Salesforce as an SDR.

Cons:

I feel that there are still features I do not understand within Outreach that I might be able to use more effectively. If they could guide the user more to make sure we are leveraging more of the software I think that would add to it. One of the cons is that you are unable to make dials from your laptop via Outreach, it must come through your cell and I much prefer to make calls via my laptop.

Verified Reviewer
Verified LinkedIn User
E-Learning, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

The Best Productivity/Follow-up Tool

5.0 4 years ago

Comments: I think if your in a fast paced organisation that need to follow-up with a large amount of leads, it will help automate and save your employees a lot of time.

Pros:

The best feature of the tool is that it saves the most important resource in our world - 'TIME', especially in the sales function an important part of the job is to follow-up with potential prospects/leads. Outreach help me focus on what matters the most (being productive) and focus less on simple tasks such as follow-up emails, logging tasks. Just creat a sequence, use the custom tabs if need be) and then emails go out periodically (you can decide the schedule and content). JUST LOVE IT

Cons:

I think the app is very flexible, there are so many features and depending on your organisation you might have some features restricted. I would recommend reading their blogs (there are quite a few functionalities and features that you might want to use but never realize they were already there)

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Outreach your Prospects

4.0 3 years ago

Comments: My SDR team at first was hesitant but now loves the workflows.
Seem to be booking more demos now.

Pros:

Use of use and easy integration with Salesforce. Separate prospects and Accounts Awesome reporting tools KPI made easy

Cons:

No Voice mail drop Difficulty with incoming calls Support takes forever to get back to you

Keven
Keven
Enterprise Account Executive in US
Verified LinkedIn User
Financial Services Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Selling without Outreach is selling with a handicap.

5.0 3 years ago

Pros:

I just started using Outreach and it's saved me so much time from manually sending emails. It also helps me organize my tasks which is critical for success. It's helped me closed more deals. Selling without Outreach is selling with a handicap.

Cons:

Connectivity issues happen once in awhile but it's not bad.

Timea
Head of Demand Gen in UK
Computer Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Best tool in its category

5.0 3 years ago

Comments: Overall, I would choose Outreach any day over the competitors and recommend it to others.

Pros:

Outreach suited our needs the best out of other tools in the market. It is very comprehensive and integrates with other tools in our sales enablement stack seamlessly.

Cons:

The reporting function needs improvement; too much data and not the right metrics - it would be good to see output through the full funnel instead of standalone metrics. Also, calls connected should exclude voicemail.

Pooja
Sr. Product Manager in US
Computer Software, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great Prospect Management Tool

4.0 3 years ago

Comments: Eventhough UI is not simple yet once learnt, it's a great tool to manage all email cadences and managing the Prospects/ Leads and Campaign

Pros:

Great Sales Cadence for effective Lead Management Detailed Email Analytics for Campaign Management

Cons:

Inability to integrate with Google Sheets and only allows upload thru CSV Takes time for User to familiarize themselves with the Tool UI

Verified Reviewer
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Very easy to use, but frequent outages

4.0 2 years ago

Pros:

Super easy to use. Any feature you need is easy to find with their intuitive, reactive UI.

Cons:

Frequently goes down for periods of minutes, and in rare circumstances hours. On top of this, it can be hard to find certain information when you need it. (why can't I see amount of time certain prospects have opened emails)

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool for automating sales prospecting

5.0 5 years ago

Comments: This tool helps automate email-based prospecting and marketing so your sales team can be more efficient.

Pros:

I like the fact that Outreach has a wide array of functionality from email tracking, to email sequencing, reporting, and calendar integration. It serves a bunch of fundamental purposes for any sales team.

Cons:

The biggest drawback of Outreach is the initial adoption and learning curve. It can take about a month or so to fully learn the ins and outs of the solution. Make sure your company invests in training when you roll this product out!

Kevin
Account Representative in US
Industrial Automation, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Outreach has made a huge impact for our team!

5.0 3 years ago

Pros:

The sequences in Outreach have been the most beneficial tool for our team by far. With a little work on the front end, you can streamline your workflow for the next two months whether its by prompting yourself to call a customer or sending an automated, pre-typed email.

Cons:

My only problem with Outreach has been not having the ability to create sequences for myself but I think that is an issue with the access our company allows us.

Michael
Michael
Head of Demand Generation in US
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Amazing software that immediately generates return on investment

5.0 6 years ago

Comments: Their customer success and new customer install team is AMAZINGLY good. It's a complex solution, but that is also its power. Any question I asked was answered immediately by whatever level of support was required.

Pros:

Ability to setup complex user journey sequences for multiple personas, it's ease of setup and use, and that our inside sales team says they CANNOT work without this solution. We increased our rate of meetings set immediately and already have generated enough revenue to pay for the system many times over. It is not the cheapest solution out there, but you get what you pay for.

Cons:

The reporting could be more robust, but we pipe all the data in SFDC and use the reporting tools there.

Verified Reviewer
Verified LinkedIn User
Venture Capital & Private Equity, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

The customer engagement platform of the future

5.0 3 years ago

Pros:

Outreach is absolutely loaded with features and different methods for prospecting and engagement.

Cons:

The interface does not always respond to commands but usually it just takes a quick refresh.

Verified Reviewer
Verified LinkedIn User
Market Research Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent software for sales teams

5.0 2 years ago

Pros:

Multi-touch sequences, email templates option, account management, and AI helps in pausing and adjusting email sequences, and Integrated sales dialer

Cons:

Annual contracts and very expensive for SMBs Integrated sales dialer