18 years helping Israeli businesses
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About Mixpanel

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

Learn more about Mixpanel

Pros:

You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Cons:

No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns.

Mixpanel ratings

Average score

Ease of Use
4.1
Customer Service
4.2
Features
4.4
Value for Money
4.2

Likelihood to recommend

8.4/ 10

Mixpanel has an overall rating of 4.5 out 5 stars based on 142 user reviews on Capterra.

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Filter reviews (142)

Yuvan
Yuvan
Product Manager in India
Verified LinkedIn User
Education Management, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Best decision to use Mixpanel

5.0 2 years ago

Comments: Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.

Pros:

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

Cons:

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

Pius
Founder in Uganda
Internet, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Mixpanel

5.0 3 years ago

Comments: Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

Pros:

The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

Cons:

Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.

Verified Reviewer
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Too complex and not so reliable

3.0 6 years ago

Pros:

We can set up lots of funnels and the visualisation always helps.

Cons:

The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great Analytics tool for Decision Making

5.0 4 years ago

Comments: It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Pros:

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Cons:

Sometimes we face issue in profiling of the users.

Amit
Associate Product Manager in India
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Awesome tool for In-depth Product Analytics!

5.0 4 years ago

Comments: 1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring the product usage analytics across different plans to know the customers better.
3. To seek feature adoption by the users via usage analytics.
4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

Pros:

Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available. Overall a pleasant experience!

Cons:

No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again. No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

Gikge
communication in US
Education Management, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Customer engagement tracking with Mixpanel

5.0 11 months ago

Pros:

I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement.

Cons:

The only downside is that there are data privacy concerns

Mbiuki
Procurement Officer in US
Transportation/Trucking/Railroad, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Understanding the Features of Mixpanel is so Easy

5.0 11 months ago

Pros:

For accurate analysis, we always choose Mixpanel because it has been reliable. Mixpanel is easy to use.

Cons:

I do not dislike Mixpanel. Mixpanel is so impressive.

Jackson
IT Manager in US
Health, Wellness & Fitness, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Mixpanel Is an Excellent Market Analytics Solution

5.0 11 months ago

Pros:

I am impressed by the accuracy of this market analytics solution. Mixpanel has been so reliable.

Cons:

I do not dislike Mixpanel. Mixpanel has brilliant features.

George
Construction Manager in US
Construction Software, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

The Capabilities of Mixpanel Have Been Superb

5.0 11 months ago

Pros:

I like the simplicity and ease of use of Mixpanel. Mixpanel has been make working easy for due to its amazing features.

Cons:

I do not have reasons to dislike Mixpanel. Mixpanel meets our needs.

Catania
Sales Manager in US
Retail, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Handling Analytics Made Easy

5.0 11 months ago

Pros:

Data analytics and analytics has been amazing. It is smooth too.

Cons:

It is powerful and helpful - no dislikes yet.

Manab
Product Marketing Manager in India
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

I use Mixpanel everyday to track my KPIs and it is visually soothing

4.0 last year

Comments: Overall, I really love MixPanel.

Pros:

The ease of creating reports. In-depth analytics for product usage.

Cons:

Limitations on creating custom reports. I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the Excel sheet cannot fit all data into one sheet.

Charlotte
Editor in Chief in UK
Information Technology & Services, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Great data visualisation tool

4.0 2 years ago

Comments: Overall positive experience

Pros:

Data visualisation is very intuitive and it's easy to build reports for various tasks. Can go very granular with the data or keep it higher level and there are a range of visual options for each report

Cons:

It would be useful to be able to rename some of the fields in the reports

Caren
Assistant Sales Operations in Jordan
Financial Services Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

An innovative tool that provides more comprehensive search and data collection options

4.0 3 years ago

Comments: Our team's productivity has increased as a result of using Mixpanel, which has reduced the amount of time it takes to interpret massive amounts of data and better understand customer interactions.

Pros:

Mixpanel As long as you can track the data accurately from reputable sources, you'll be able to see how and how much people trust your ad, all without having to learn too much about it or rely on any prior expertise. You can get from raw data to actionable insights in a matter of minutes with this tool, thanks to its quick search feature and all the options it offers. Mixpanel provides many options for sorting results based on various classifications, such as your product type, target groups, and behavioral patterns. Customers may see all of this on personalized panels, along with reports that are easy to interpret. Every tiny change can be shared with my coworkers, which extends the possibility for finding solutions and leveraging that information to establish precise timeframes.

Cons:

The platform's master requires lengthy training before he or she can use it to its full potential. There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for, and this may be due to the fact that the data has not been set up correctly by the user, which can be quite distracting.

Verified Reviewer
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Mixpanel lies at the center of our Product Decisions

5.0 2 years ago

Pros:

* Easy to create Dashboards* Very intuitive UI that lets you create beautiful charts quickly* Easy creation of cohorts* Friendly support over on their slack* good documentation in general

Cons:

* The use of their API could be documented a bit better* The handling/documentation of the Canonical ID could be a bit better

Verified Reviewer
Verified LinkedIn User
Banking, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Grow your online business by finding out caveats in your application

5.0 3 years ago

Pros:

Data analytics, event capturing, AB testing, customer support.

Cons:

Missed event are never captured and they just vanish so that needs to be addressed.

Ngenge
Ngenge
Telemarketer in Cameroon
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Mixpanel

5.0 3 years ago

Comments: It's an awesome analytic tool for measuring web traffic and user interaction. Anyone can use it and thus, I will always recommend it.

Pros:

MixPanels provides super-important metrics like active daily users, sign-ups, and conversions. It's detail-specific and provides accurate web and mobile analytic metrics. Campaign monitoring is also super effective. Additionally, It has an intrusive and easy-to-work-with user interface with good customer service. it's cheap & affordable and suitable for most beginners

Cons:

I won't recommend Mixpanel for large businesses that receive massive monthly traffic or run large campaigns. It doesn't support data with high thresholds.

Francesco
Francesco
Chief Operating Officer in Italy
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Management of digital marketing

4.0 6 years ago

Comments: It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance of our instruments.

Pros:

The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.

Cons:

The difficulty of implementation and the non-accuracy of data

Verified Reviewer
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Sophisticated but pricey solution

4.0 5 years ago

Comments: I really liked to use it and wish that it becomes more affordable at scale

Pros:

- Quite easy to integrate Mixpanel event tracking in existing codebase - Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

Cons:

- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

Bhaumik
Product Manager in US
Internet, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

All your product Analytics in One place

5.0 4 years ago

Pros:

Help us craft the best funnels to optimize product decisions

Cons:

Saving dashboards and retriving them sometimes acts wierdly

Matylda
Content Specialist in Poland
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Very easy to navigate and pull your data

5.0 7 years ago

Pros:

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Cons:

I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Verified Reviewer
Verified LinkedIn User
Internet, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great analytics software

4.0 4 years ago

Comments: I loved it. It's really easy to use and the Segment integration makes it an amazing analytics solution.

Pros:

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Cons:

I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.

Mansi
Mansi
Software Engineer in India
Verified LinkedIn User
Computer Software, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

#1 software for keeping track of product metrics and plan team KPIs

5.0 2 years ago

Comments: The overall experience was excellent, and would definitely recommend to use this software for your apps and products.

Pros:

I liked that I could create de-coupled dashboards for my product, and keep track of various features of my app like how many orders were completed, how many rewards were sent to the users, how many users are using my mobile app, and also which all countries are my users spread in. It also generated powerful reports that helps me track my long-term goals for the product. I can easily identify which are the most used or least used features in my app.

Cons:

I did not like that their customer service takes their own sweet time to reply. It would be helpful if they could also support live chat for urgent queries.

Zeeshan
Fraud Analyst in Pakistan
Computer & Network Security, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Best Analytical tool

5.0 4 years ago

Pros:

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Cons:

Pricing is too high. Should support dynamic dashboard support for reporting.

Kristen
Kristen
Owner in US
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great software once you get it going

5.0 7 years ago

Comments: With mixpanel keeping me updated on the latest statistics I can enhance my business because I make more money if I know what people want instead of getting outdated information and leaving it up to guess work.

Pros:

I like getting answers as soon as I need them it's very on the go since statistics change constantly it's nice to have them easily available. Customer service is very friendly and when you're having issues bringing up your stats they can find them easily and help you out.

Cons:

What I liked least is when going to sign up for an account for some reason their webpage makes your tablet crash repetitively and then keeps freezing up your browser so it was very hard to set up an account.

Eri
Data Analyst in US
Telecommunications, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Either some issue with implementation or something else

3.0 3 years ago

Pros:

I liked that it was very intuitive to use. For example creating dashboards, product analysis (both web and mobile) and making funnels is very easy.

Cons:

There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside of Mixpanel (for example our data warehouse). We end up having events that are missing or that are not attributed back to our clients.