---
description: Get detailed information about AppsFlyer usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel.
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title: AppsFlyer Price, Reviews & Ratings - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer)

# AppsFlyer

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> The worlds leading marketers trust us to help grow their mobile business with accurate data measurement solutions and innovative tools
> 
> Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses AppsFlyer?

App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 138 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: AppsFlyer
- **Location**: San Francisco, US
- **Founded**: 2011

## Commercial Context

- **Starting Price**: US$0.07
- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: Contact AppsFlyer for pricing details.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese
- **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more

## Features

- A/B Testing
- Account Alerts
- Activity Monitoring
- Attribution Modeling
- Audience Targeting
- Campaign Analytics
- Campaign Tracking
- Cohort Analysis
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Dashboard Software
- IP Blocking
- In-App Events Tracking
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Metrics
- Personalization and Behavioral Targeting Software
- ROI Tracking
- Reporting/Analytics
- Retention Tracking
- Search/Filter
- Website Analytics

## Integrations (9 total)

- Adobe Campaign
- Criteo
- Google Ads
- Meta for Business
- Mixpanel
- Snapchat for Business
- TikTok
- Twitter/X
- ironSource

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Mobile Analytics Software](https://www.capterra.co.il/directory/30936/mobile-analytics/software)

## Related Categories

- [Mobile Analytics Software](https://www.capterra.co.il/directory/30936/mobile-analytics/software)
- [Click Fraud Software](https://www.capterra.co.il/directory/31327/click-fraud/software)
- [Marketing Analytics Software](https://www.capterra.co.il/directory/31018/marketing-analytics/software)
- [Marketing Attribution Software](https://www.capterra.co.il/directory/31081/marketing-attribution/software)
- [Mobile Marketing Software](https://www.capterra.co.il/directory/31308/mobile-marketing/software)

## Alternatives

1. [CTM](https://www.capterra.co.il/software/152004/call-tracking-software) — 4.6/5 (150 reviews)
2. [Dreamdata](https://www.capterra.co.il/software/197705/dreamdata-io) — 4.8/5 (55 reviews)
3. [Looker](https://www.capterra.co.il/software/169053/looker) — 4.5/5 (282 reviews)
4. [Adobe Analytics](https://www.capterra.co.il/software/169942/adobe-analytics) — 4.5/5 (236 reviews)
5. [Marketo Engage](https://www.capterra.co.il/software/75130/marketo-lead-management) — 4.3/5 (710 reviews)

## Reviews

### "Critical Tool for Mobile App Marketers" — 5.0/5

> **Yakir** | *8 July 2024* | Gambling & Casinos | Recommendation rating: 10.0/10
> 
> **Pros**: Appsflyer allows me to seamlessly integrate with any traffic source imaginable.&#10;Allows me to view reports that help me optimize my app campaigns.&#10;Also their solutions for iOS attribution I believe are above and beyond what competitors offer.
> 
> **Cons**: I think they could make it a bit easier to view reports that show in-app conversion trends in a simpler friendlier way.
> 
> I have been working with Appsflyer for many years now. I feel that is the best tool around to connect easily with partners and view reports on theresults of your campaigns.

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### "For analysts" — 5.0/5

> **Iftah** | *24 June 2024* | Gambling & Casinos | Recommendation rating: 10.0/10
> 
> **Pros**: Very easy to use, user-level data is detailed and available for analysis.
> 
> **Cons**: Its not possible to export more than 30 days at once, so I need to create a new report from scratch without an option to change the dates.

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### "Experience with an agency access" — 4.0/5

> **lior** | *5 May 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: It is very convenient and intuitive - which makes work flow smoothly
> 
> **Cons**: Their technical support is lacking. Since they don't take money from agencies, they tend to belittle them and provide no good technical support. &#10;Until someone from their support responds, they're not professional enough, and it usually ends with me teaching them about AppsFlyer instead of them answering my questions...

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### "Appsfler review" — 4.0/5

> **Verified Reviewer** | *30 April 2024* | Entertainment | Recommendation rating: 8.0/10
> 
> **Pros**: The CSM is always responsive, and escalates issues when something urgent happens.
> 
> **Cons**: The platform is expensive, the dashboards are very slow to load, not very convenient for reporting

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### "Very useful on everyday operations" — 5.0/5

> **Dom** | *14 April 2024* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: The ability to see qualities of pIDs easily when checking for relevant sources and negotiating with them, and also the overall campaign dashboard.&#10;I also like that they implemented the new feature that you can select multiple when holding down shift in the dashboard.
> 
> **Cons**: IDK if there is a feature for that which we just don't know about, because if it is - then it could save us a lot of time: checking each supply source separately in terms of quality, P360, and scale take a lot of time from our team.

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## Links

- [View on Capterra](https://www.capterra.co.il/software/156811/appsflyer)

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| de-AT | <https://www.capterra.at/software/156811/appsflyer> |
| de-CH | <https://www.capterra.ch/software/156811/appsflyer> |
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