Klaviyo Reviews

Great for email marketing, good returns when segmenting properly

Comments: It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works.

Pros:

We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo.

Cons:

The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.

Best ESP out there for any Ecommerce business

Comments: All aspects, including user-friendly design, segment creation, list management, prebuilt email templates, a drag-and-drop editor, custom reporting, and customer support, are excellent..

Pros:

I have been using Klaviyo for the last 4, 5 years for different clients from across the globe, it is very easy to use, and easy to integrate with any tool, and the functionality and the features are fantastic

Cons:

There is nothing that I don't like about this tool.

Worst customer service

Comments: Again, when I ask them nicely to remove another featured they added and we never asked for, I am asked the same questions 3 times in a row and ultimately treated like a robot. Different agents, but same behaviour. And the attitude? It's like they all have a bad day!

Pros:

Not much to be honest, maybe how you display the numbers

Cons:

How various customer agents treated me, like I am mentally disabled

Great SMS and Email Marketing tool for small and mid sized companies

Comments: For the moment we believe this is one of the best SMS and Email marketing tools available.

Pros:

The interface is one of the cleanest we've worked with, and it actually works! (Which is something unfortunately didnt happen with some other alternatives) Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)

Cons:

It does have a learning curve, but they provide plenty documentation and online courses to learn how to use it from beginner to advanced user.

Significant power, for a price

Comments: Klaviyo allows us to be extremely specific with our segmentation and to extract, analyze and track valuable customer insights. Many of our email campaigns have been very successful.

Pros:

Klaviyo is one of the strongest email management products available. They have incredible segmentation and customer insights.

Cons:

Klaviyo is very expensive, and it's not very easy to take your insights along with you if you leave Klaviyo. It's also important that you continue to take advantage of the features every single month, in order to get the most value out of the service.

Best in the biz!

Pros:

Klaviyo is an excellent tool for our email campaigns at Strongsize, offering seamless integration with Shopify and powerful segmentation features. The intuitive interface allows us to create automated flows easily, helping us target our audience effectively and drive conversions. Highly recommended!

Cons:

While Klaviyo is a powerful platform, it can be overwhelming for beginners due to its extensive features and settings. The learning curve for mastering advanced tools like A/B testing and complex automations can be steep, which may require additional time and resources for new users.

Excellent tool for advertising

Comments: With Klaviyo for advertising, we can segment our customers precisely based on their purchase history, allowing us to deliver highly personalized ad messages. Automation streamlines the entire campaign process, from creation to follow-up, while detailed analytics provide valuable insights into campaign performance.

Pros:

Klaviyo offers a suite of features that enable highly personalized and optimized advertising. With precise segmentation, automation, and integrations, Klaviyo helps businesses deliver targeted messages and improve campaign performance.

Cons:

With no negative aspects to point out about this tool.

probably the best email solution

Comments: I had to set up a new newsletter and it was a very seamless start to finish process

Pros:

very easy to set up email platform to creating newsletters

Cons:

not really a lot, it was a very easy platform

Complete Platform

Pros:

Complete platform audience segmentation features

Cons:

Interface. It can be simpler to use. Better UX.

Great email marketing tool

Pros:

Email templates, data analysis, contact management are all great

Cons:

The drag and drop isn't as intuitive as other tools I have used

Klaviyo is the best!

Comments: Very positive. Would highly recommend Klaviyo to anyone who wants to get the most out of their email marketing.

Pros:

There was quite a few things: - Just the general ease of use - Analytics - SMS features - Segment & List optimization - Campaign editing and scheduling features There's more but that's just a few.

Cons:

Honestly nothing I can think of. Our experience with Klaviyo has been a very positive one.

Easy to set-up tool - all-in-one marketing ecosystem that can be scaled

Comments: Very positive as we can also tap into a great network of freelancers / talent that knows the tool / ecosystem to answer any questions or execute specific projects for us.

Pros:

Easy of set-up stands out the most as we've used and set-up many tools for ourselves and our clients. Additionally, we love that the customer data platform is built in so that we have a vertically integrated one stp shop to analyze our customer or client's data at scale!

Cons:

It can be challenging for our junior marketing analysts to implement APIs and end-to-end campaigns, so we have to hire our freelancers / talent. So it is easy to set-up but to scale you most likely need to hire in some expertise on a hourly basis.

A powerful platform for email marketing.

Comments: Overall I've been very happy with Klaviyo and appreciate its focus on email marketing and SMS rather than trying to be the tool for everything.

Pros:

I use Klaviyo for my email newsletter. It's been a smooth process overall. I've had no issues importing and managing lists and contacts and have been happy with its design capabilities, deliverability, and analytics.

Cons:

As my list grows, I'm a little weary of the pricing for larger audiences, but that is only an issue I see down the line.

It strengthens customers' motivation capabilities

Comments: Klaviyo is essential marketing support. It excels in bringing data and converting it into direct targets for customers, thus ensuring that they remain constantly informed of the latest updates, as well as motivating them to complete operations in a distinctive manner.

Pros:

Klaviyo is easy to do with everything, the connectivity is effective and the data that ensures the sustainability of its flow covers all the details and allows customers to be targeted as required. I love the ease of creating digital campaigns, as there are plenty of templates suitable for everything. Klaviyo enables us to segment customer lists into multiple sub-lists, and this is important for the success of segmenting campaigns to ensure the achievement of their goals.

Cons:

With Klaviyo, after the correct connection with the platforms, all subsequent steps are very easy, as targeting is done in real time, and the frequency of messages can be easily adjusted from the settings.

6+ Years on Klaviyo

Pros:

I love the ease of use, likely because we've used it for so long and I'm so familiar with the platform. When they do make updates, it's not too much at once in the way many companies go about updating. The email editor is simple, the ability to a/b test is as well. Overall great functionality.

Cons:

I think the native content boxes can be more customizable although they are improving slowly. I'd love to be able to set the font sizes on mobile to be a percentage of the size on desktop instead of choosing multiple font sizes. They used to have amazing support, it's nowhere near where it used to be.

Klaviyo to expand our email outreach

Comments: Good so far, it's just that we might end the long term relationship by the end of this year, since our monthly subscription keeps on increasing.

Pros:

We like that we are able to send mass emails while still complying to CAN-SPAM guidelines. We also like that we can create workflow to target specific audience based on their behaviour.

Cons:

We would prefer Klaviyo to be cheaper - it's getting more and more expensive and we might need to look for an alternative soon.

Klaviyo: A Dependable Email Marketing System

Pros:

The features and capabilities of Klaviyo have been so impressive. Klaviyo is a cost-friendly email marketing solution.

Cons:

All the features of Klaviyo are impressive. No cons for Klaviyo.

Gold Standard for Email Marketing

Pros:

Klaviyo has quickly become the gold standard for high end email automation.

Cons:

Expensive and less focused on the ecommerce industry than it could be.

Great clean service

Pros:

We love to use klaviyo for data pipeing and funnels.

Cons:

a bit expensive if you dont know what your doing. some missing parts from the api you could want.

Powerful tool to automate

Pros:

The functions of creating messages in automated templates with design tools for mobile devices are what I like the most, also working with automation in emails.

Cons:

Just an issue with setting up a template that was integrated into an email response system, this is the only issue we've had.

Great for marketing emails.

Comments: Klaviyo is a great tool to have as part of your marketing strategy and is an easy integration with Shopify.

Pros:

Great for sending marketing emails and linking to my Shopify store.

Cons:

Can be a little pricey than other options on the market but this is due to the extra functionality.

The king of email marketing to me.

Pros:

The features and marketing segmentation are the best I've seen. Can get into deep detail with my emails.

Cons:

Can get expensive, especially if using old email lists.

Manage Your Business Email like a Prod

Comments: I didn't know anything about email marketing before using Klaviyo. In addition to the platform itself, there are great tutorials and workshops to help you use the platform better. I love that I can do SMS marketing from the same site.

Pros:

Klaviyo has been a great addition to my marketing apps. It's pretty easy to use and when I have questions or issues, customer service is extremely helpful.

Cons:

Nothing I can think of. It has met my needs.

I use Klaviyo Everyday!

Pros:

I use it everyday and love all the info they provide on how to improve OR, CTR, and revenue. It's very easy to create emails and flows.

Cons:

They switched from account reps to general customer service questions. We have a small team so for someone who is learning about email marketing it was really nice to have a personal relationship with the reps who could help guide you.

A necessary software for e-commerce

Pros:

Klaviyo has a ton of features built in to get your emails shows to the masses. I am not an email expert but I am able to figure it out.

Cons:

I can get a little confused with the terms used for different areas of the software. They sound similar to me