---
description: Get detailed information about Taboola usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel.
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title: Taboola Price, Reviews & Ratings - Capterra Israel 2026
---

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# Taboola

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> Cloud-based native advertising and discovery solution designed to drive traffic, monetize content, and increase audience engagement.
> 
> Verdict: Rated **4.5/5** by 68 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Taboola?

Digital properties, big brands, performance marketers, affiliate marketers, ecommerce marketers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 68 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Taboola

## Commercial Context

- **Pricing Details**: Contact Taboola for detailed pricing information or a quote.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, Chinese, English, European Portuguese, French, German, Hebrew, Italian, Japanese, Portuguese, Spanish, Thai, Traditional Chinese
- **Available Countries**: American Samoa, Andorra, Argentina, Australia, Austria, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic and 64 more

## Features

- A/B Testing
- Advertising Management
- Audience Targeting
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Channel Management Software
- Conversion Tracking
- Customizable Templates
- Keyword Research Software
- Keyword Tracking
- Lead Generation Software
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Personalization and Behavioral Targeting Software
- ROI Tracking
- Reporting & Statistics

## Integrations (3 total)

- HubSpot CRM
- Stitch
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Content Marketing Software](https://www.capterra.co.il/directory/30796/content-marketing/software)

## Related Categories

- [Content Marketing Software](https://www.capterra.co.il/directory/30796/content-marketing/software)
- [Campaign Management Software](https://www.capterra.co.il/directory/30012/campaign-management/software)
- [Affiliate Marketing Software](https://www.capterra.co.il/directory/30836/affiliate/software)
- [Ad Server Software](https://www.capterra.co.il/directory/31121/ad-server/software)
- [Display Advertising Software](https://www.capterra.co.il/directory/32335/display-advertising/software)

## Alternatives

1. [Teamwork.com](https://www.capterra.co.il/software/120390/teamwork-projects) — 4.5/5 (933 reviews)
2. [Similarweb](https://www.capterra.co.il/software/148472/similarweb-pro) — 4.6/5 (251 reviews)
3. [Adalysis](https://www.capterra.co.il/software/173311/adalysis) — 4.6/5 (117 reviews)
4. [Wrike](https://www.capterra.co.il/software/76113/wrike) — 4.4/5 (2887 reviews)
5. [BannerFlow](https://www.capterra.co.il/software/161073/bannerflow) — 4.5/5 (16 reviews)

## Reviews

### "Taboola experience is mainly positive from a technological perspective" — 5.0/5

> **Ortal** | *2 March 2026* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: The advanced technology, clear display, in-depth data analysis capability, The ability to receive a quick human response is also important.
> 
> **Cons**: Sometimes technology and reliance on AI solutions create technical problems, There are cases where ads are automatically rejected even though it doesn't make sense.

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### "Great source with scale" — 5.0/5

> **ELias** | *4 June 2024* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: scale, measurability, variety. Taboola and partners are doing a good job at increasing the reach
> 
> **Cons**: Would love to have a bit more control on the placements. Taboola should give their own UI/API priority over the exchange when bidding for a placement to avoid mixing traffic with our sources and devaluing the offering

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### "Taboola great advertising product" — 5.0/5

> **Eitan** | *4 June 2024* | Financial Services Software | Recommendation rating: 10.0/10
> 
> **Pros**: Huge inventory, Great conversions, good policy system
> 
> **Cons**: Slow UI compared to similar products, improved a little bit since moving to the new UI
> 
> Very positive experience getting good results and scaling out business

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### "Traffic + Revenue = happy publisher" — 5.0/5

> **Corina** | *6 March 2026* | Media Production | Recommendation rating: 10.0/10
> 
> **Pros**: Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters.
> 
> **Cons**: There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now.

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### "Great First Native Experience" — 5.0/5

> **Verified Reviewer** | *2 March 2026* | Consumer Services | Recommendation rating: 8.0/10
> 
> **Pros**: Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences.
> 
> **Cons**: Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative
> 
> So far great results\! We have been able to expand beyond Prospecting while maintaining great CPA numbers.

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## Links

- [View on Capterra](https://www.capterra.co.il/software/156009/taboola)

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