17 years helping Israeli businesses
choose better software

Sailthru by Marigold Reviews

About Sailthru by Marigold

Marketing personalization platform with omnichannel data collection, customer profiles building, and analytics.

Learn more about Sailthru by Marigold

Pros:

Simple and easy to use user interface. Formatting display looks with charts and graphs included.

Cons:

The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time.

Sailthru by Marigold ratings

Average score

Ease of Use
3.9
Customer Service
3.3
Features
4.1
Value for Money
3.6

Likelihood to recommend

7.1/10

Sailthru by Marigold has an overall rating of 3.9 out 5 stars based on 11 user reviews on Capterra.

Have you used Sailthru by Marigold before?

Share your experiences with other software buyers.

Filter reviews (11)

LINDA
LINDA
Sales Marketing Manager in Japan
Verified LinkedIn User
Automotive, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Our company uses Sailthru to create information on the effectiveness of ads in our e-newsletters

5.0 3 years ago

Comments: Sailthru gives the most information of any solution I have tried before. It enables us to tailor analyses to the individual customer and the data the customer wants. Sailthru enables us to produce statistics from numerous accounts, so it can be used for all parts of our organization.

Pros:

We were capable to fulfil the majority of our objectives as a full mailing platform even without requirement for extra IT or product design personnel. It enables us to provide precise and thorough information to our clients, allowing them to make smart judgments about which publications and days of every week work greatest for business. Sailthru is incredibly useful to our team because we conduct a lot of reviewing.

Cons:

Sailthru is ideal for anybody who need thorough and accurate reports to clients or teammates. Nonetheless, it is less suited when seeking for engagements and interactions, because we generally have to utilize OpenX to get such data.

Sasha
Senior Growth Manager in US
Media Production, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

ESP for scaled newsletter sends

4.0 last year

Pros:

Analytics is more or less understandable

Cons:

Customer support, sophisticated coding is not guided / supervised. There are no automated reports

Tobias
COO & CFO
Verified LinkedIn User
, 51–200 Employees
Used the Software for: Not provided
Reviewer Source
Source: GetApp

Unsatisfied with reliability of product & customer service

1.0 10 years ago

Comments: The feature set seems (and is) very good - split-testing transactional emails; very intuitive email nudge systems; personalized send time; etc. We have experienced almost constant problems with the reliability and bugginess of the product: uploads and downloads get stuck often, reports don't run correctly often, we had (single) incidents where code in subject lines wasn't resolved correctly and even twice that we weren't able to send campaigns for 2-3 days. That's an absolute deal-breaker in my opinion for an email marketing tool, paired with the fact that they are not seeing that as a problem and are not willing to work with you on considerations for their fall outs. It takes their support/sales staff at times week to get back to you.

Chhaya
Chhaya
CEO in India
Verified LinkedIn User
Food Production, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Excellent platform for email marketing with advance automation and analytics

4.0 3 years ago

Pros:

Sailthru is an excellent platform for email marketing and automation with advance analytics feature. We can build email templates using drag and drop feature. Sailthru supports dynamic email content. The user intefaceis great

Cons:

*customer support take more time then usual to solve issues *Limited condition available for list segmentation *Email templates builder is poor

Mel
Mel
Customer service sales in US
Telecommunications, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Not Bad made job easier!

4.0 6 years ago

Pros:

I loved being able to build have everything together and use it simultaneously. I was able to keep track of my customers so much easier.

Cons:

It seem to slow down my system. It was boggy

Verified Reviewer
Verified LinkedIn User
Media Production, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A very important tool for a newsletter-focused company

5.0 7 years ago

Pros:

This software lets our company run all of its newsletters for our various properties, and is extremely flexible in separating out our lists. It's also been helpful for maximizing our send rates and minimizing deliverability issues with the email services providers. Their customer service knows what they're doing, and they often run webinars to help further optimize and use their many features.

Cons:

The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time.

Brenda
Brenda
Marketing Coordinator in US
Verified LinkedIn User
Cosmetics, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great platform but needs improvement in customer service

4.0 6 years ago

Pros:

Ease of use, constant updates, a lot of training and webinars available

Cons:

Not enough personalization, reps need better customer service Skills

Verified Reviewer
Verified LinkedIn User
Insurance Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Good platform, but customer service needs to improve

4.0 5 years ago

Comments: Overall happy with the product itself but as mentioned, customer service is bad.

Pros:

The interface is the best feature as it is very simple and doesn't take long getting to grips with it. The analytics available are very good too.

Cons:

Customer service is quite poor. If they improved this side of the business they would have a great product on their hands. Unfortunately this side of things lets them down in a big way.

Hannah
Community Manager in US
Real Estate, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great Software

5.0 4 years ago

Comments: Overall, this platform is helping us meet our needs and understand our audience.

Pros:

Advanced software! We use into send to send personalized emails to many lists based off of interests. The analytics really helps us understand our adueince with good details.

Cons:

There is a bigger learning curve to this platform since theres a lot to learn. Could use some UI updates and would like to be able to sort by lists.

Arush
Arush
Associate Software Developer in India
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: Free Trial
Reviewer Source

Important for tracking progess of newsletters

3.0 6 years ago

Pros:

Simple and easy to use user interface Formatting display looks with charts and graphs included Gets better results in case of analytics and content managing

Cons:

Customer support is ok(delay in getting reports for issues Provision of filters(date created,modified,newest etc) is required in finding old records

Erica
Erica
Graphic/Web Designer
Verified LinkedIn User
Retail, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp
4.0 9 years ago