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About Critical Impact

With Critical Impact you will be able to create automated email campaigns, track subscriber journey from emails to website, and more!!

Learn more about Critical Impact

Pros:

Integration capabilities allow users to streamline their marketing workflows and synchronize data between different systems.

Cons:

The dynamic list feature is cool, but it requires additional steps that are annoying.

Critical Impact ratings

Average score

Ease of Use
4.5
Customer Service
4.5
Features
4.5
Value for Money
4.4

Likelihood to recommend

8.5/ 10

Critical Impact has an overall rating of 4.5 out 5 stars based on 44 user reviews on Capterra.

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Filter reviews (44)

Vikas
Vikas
IT Consultant in India
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Review of Critical Impact

5.0 2 years ago

Comments: Critical Impact is an email marketing software that allows businesses and organizations to create, send, and track email campaigns. It offers an user-friendly interface, which makes it easy for even non-technical users to create visually appealing and engaging emails.Critical Impact also offers robust reporting and analytics features. Users can track opens, clicks, and conversions, and use this data to optimize future campaigns. Additionally, the software includes integration with Google Analytics, allowing users to track website traffic generated by their email campaigns.

Pros:

Critical impact offers drag-and-drop email builder. This feature allows users to create emails without needing to have any coding or design experience. The software includes a spam checker that ensures emails are not caught by spam filters and go directly to the inbox. Moreover, the software uses industry-standard authentication protocols such as SPF, DKIM, and DMARC to increase deliverability rates.

Cons:

The pricing plans can be a bit confusing, which may make it difficult for users to determine which plan is best suited for their needs. Rest of the software works fine for me.

Bett
Accountant in US
Renewables & Environment, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A standard emails marketing software.

4.0 last year

Comments: The product is the best of it's kind it is worth the investment.

Pros:

Easy training and learning. The product has no breaches it does not fail.

Cons:

I have nothing to complain about the product it is superb.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Product Quaility and Support Diminished

2.0 10 months ago

Comments: Was good until this year. Dropped it. Advise others to do the same.

Pros:

Dropped it. Used to work quite well if you could wait around for the progress bar thing go to 100 multiple times.

Cons:

I don't know what is going on over there, but with the amount of job postings, their support, platform and even trying to contact a sales person has gone in the wrong very quickly this year. Noticed they can't even keep their social media feed and blog current. Everything hummed and then went dead in December. Would run away. Sounds like this company is for the bin soon.

Critical Impact Software Response

9 months ago

Thank you for your review. Critical Impact is a great company that is dedicated to providing exceptional customer support and an excellent product. If you would like to discuss anything regarding sales, please reach out to Alex at [email protected], you can also call Alex directly at 703-496-4622. For service, please email [email protected] or call 888-681-0966 (select option 2). There is a team of dedicated people standing by to help you with anything you need. We hope to hear from you soon and restore your faith in Critical Impact. -Marta DeLisi (President)

Nikita
Group Head - Customer Success in Kenya
Retail, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Email Marketing at Breeze with CI

4.0 last year

Comments: This platform has created powerful email workflows to retain subscribers Ain real-time.

Pros:

Critical impact is enough for business email marketing that ensures automated email builder as well as being a user friendly platform.

Cons:

The platform can be slow at times and the interface can be overwhelming for new users.

Critical Impact Software Response

last year

Thanks!

Gannon
Editor in US
Internet, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

CI Review

4.0 last year

Comments: Sometimes Critical Impact does not load properly but it's still a great product.

Pros:

The ability to keep myself organized from a email marketing perspective.

Cons:

Sometimes Critical Impact does not load properly.

Faith
president in US
Legal Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Cannot be trusted with your data

1.0 last year

Comments: I started using them in 2015. Prior to 2023, they were excellent. In 2023, my email stopped getting through to my customers, they had tons of tech issues and then the people I liked best left the company. [sensitive content hidden] is unethical. He has ruined the company. Your data is not safe. When I did not sign a contract quickly enough - though I had not had one in the entire ten years I used them - without warning he cut off my access to my lists and forced me to wire money to get access, even though I did not owe them money. I paid my invoices on time monthly for ten years, paying more than $240,000, and yet the new [sensitive content hidden] held my data hostage for $500 because he didn't like that I was hesitant to sign a contract. I was hesitant due to all of the tech issues in 2023. I probably would have signed it, until he cut off my access without any warning and held my data hostage. He was rude and obnoxious in his emails and, frankly, has ruined the company. Employees are leaving and even his tech folks acknowledge there are now huge issues there. Avoid them until they get it together and [sensitive content hidden]. is gone and they have a [sensitive content hidden] and their ethics return.

Pros:

Relatively easy to use. Too bad the company is no longer trustworthy.

Cons:

Sends started failing in 2023. Tech issues galore in 2023. Used for 10 years. [sensitive content hidden] required new contracts and is unethical. Held my data - emails, etc. - hostage when I didn't sign contract fast enough and required I WIRE money to get access to my data. CANNOT BE TRUSTED WITH YOUR DATA.

Critical Impact Software Response

9 months ago

Faith - we appreciate your candid feedback and assure you that your list has been deleted and we are not selling your information. We are a company in a stage of growth with integrity and a focus on customers first. Our team is dedicated to providing the best service and the best product while undergoing an AWS Migration and other major projects that will benefit our customers this year and in the future. We hope to someday restore your confidence in us again and invite you to come back in the future if you are willing to give us another chance.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

My experience with Critical Impact

4.0 last year

Comments: Their post-sale service is awesome. Their customs support is always ready to help when needed.

Pros:

Critical Impact is one of the best tools for email marketing. The target audience is one of its best features, which I like most. It helps me grow my small businesses through email and SMS marketing. I also created pools and surveys to know the demands of my customers and analyzed the report.

Cons:

I do not fine any issue with Critical Impact it fulfils all my requirements.

Critical Impact Software Response

last year

Thanks. We always like to hear about our stellar support team!

Manish
Manish
Functional tester in India
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

The best Email Marketing tool

5.0 last year

Comments: My overall experience with Critical Impact is positive. It helps me to grow my family business by email and sms marketing schedule the email and target my customers.

Pros:

Critical Impact helps businesses grow fast and boost sales through its automated email marketing feature. Target audiences and scheduling emails are its best features. It integrates with several e-commerce sites and targets new customers for businesses.

Cons:

For beginners, it is user-friendly but to use Critical Impact at its full potential user needs training.

Bernard
Bernard
Advisor II, Technical Support in Philippines
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Usefulness of Critical Impact

5.0 2 years ago

Pros:

The features that Critical Impact have helps email marketing campaigns more effective and convenient for both beginners and experienced marketers.

Cons:

The product isn’t difficult to use though there are system glitches encountered in the past but very seldom.

Critical Impact Software Response

2 years ago

Thanks for your review and feedback Bernard!

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Improved customer relationship using Critical Impact

4.0 2 years ago

Comments: Better customer relationships can be established using this application.

Pros:

The application provides you the flexibility to target new customers and retain existing customer based on the data analysis and reaching out to them on time , The application easily integrates with other applications like salesforce to get the data to work efficiently .

Cons:

The application API integration can be little easy , its not just pick up and start working kind of model.

Critical Impact Software Response

2 years ago

Thanks for reviewing!

Nina
Designer Beauty Consultant in US
Retail, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Top Level Email Management Platform

5.0 last year

Comments: It makes it a breeze to analyze email marketing campaigns automatically.

Pros:

Critical Impact makes it seamless to carry out email marketing campaigns in real-time.Availability of built-in mobile optimized emails help save time.

Cons:

For the entire duration that I have used Critical Impact, I haven’t come across any flaw.

Critical Impact Software Response

last year

Thanks for your valuable feedback! Much appreciated.

John Lemuel
Student in Philippines
Civil Engineering, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

The Email Campaign Management in Critical Impact

4.0 2 years ago

Pros:

Ease of Use: Many users appreciate user-friendly interfaces and intuitive workflows offered by email marketing platforms like Critical Impact. The ease of use allows users to quickly navigate the software, create and manage campaigns, and track their performance without significant technical expertise.Robust Features: Critical Impact offers a range of features that are often appreciated by users. Some of these impactful features may include advanced segmentation capabilities, automation tools, A/B testing, personalized content options, and detailed analytics. These features help users enhance their email marketing efforts and achieve better results.Integration Capabilities: Email marketing platforms like Critical Impact often provide integration options with other popular software and platforms, such as customer relationship management (CRM) systems, e-commerce platforms, or content management systems (CMS). Integration capabilities allow users to streamline their marketing workflows and synchronize data between different systems.Support and Training: Users value reliable customer support and training resources provided by Critical Impact. These resources can include documentation, knowledge bases, tutorials, webinars, and responsive customer support channels. Having access to helpful resources can assist users in utilizing the platform effectively and resolving any issues or questions that may arise.

Cons:

Feature Limitations: Depending on specific user requirements, some users may find certain features to be missing or lacking in Critical Impact. It's important to thoroughly evaluate the platform's feature set to ensure it aligns with your business needs before making a decision.Learning Curve: While Critical Impact aims to be user-friendly, there may still be a learning curve for users who are new to email marketing platforms. Some users may find certain aspects of the software challenging initially, especially if they lack prior experience with similar tools. However, comprehensive documentation and support resources can mitigate these difficulties.Integration Challenges: Although Critical Impact offers integration capabilities, users may encounter challenges during the integration process, depending on their existing business processes and the specific software they are integrating with. It's advisable to carefully assess the compatibility and requirements of the desired integrations to ensure a smooth implementation.

Vinay Kumar
Technical Coordinator in India
Oil & Energy, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

A Robust Marketing Solution with Potential for Further Advancement

5.0 2 years ago

Comments: Critical Impact is a robust and versatile marketing platform that helps businesses to connect with their target audience effectively. It contains a huge suite of tools and features, it offers a compelling solution for managing email campaigns, automating marketing processes, and engaging customers on a deeper level. The email marketing capabilities of Critical Impact Software are robust and efficient. Users can create visually appealing email templates or customize existing ones to match their brand identity. The drag-and-drop editor simplifies the process of designing professional-looking emails without the need for extensive coding knowledge. The platform also offers advanced segmentation options, allowing marketers to target specific audience segments with tailored messages, thus improving the chances of driving engagement and conversions.

Pros:

Critical Impact Software shines with its intuitive and user-friendly interface that ensures a seamless experience, even for users with limited technical expertise. Navigation through the platform is effortless, thanks to a thoughtfully designed dashboard that presents a clear and organized overview of crucial metrics. Marketers can easily monitor campaign performance, track customer engagement, and make informed decisions driven by data. This well-crafted interface significantly boosts productivity, enabling users to dedicate their energy to crafting compelling marketing strategies.

Cons:

While the platform offers automation features, setting up complex automated workflows may require a steeper learning curve. Users seeking advanced automation capabilities may find the process challenging or require additional support.

shivam
Campus Ambassador in India
E-Learning, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

"Email management gets easy with critical impact"

5.0 last year

Comments: Overall, I have had a good experience I used it for my first internship at ICCE. It comes with a wide range of offers and features such as automation, report generation, tracking, audience engagement, and so many things.

Pros:

one of the best things about Critical Impact is its Email templates: it offers a library of pre-made email templates that can be customized as per my requirements. Secondly, it has a drag-and-drop feature which makes navigation throughout the system easy. Report generation can also be generated using this system which helps to make better decisions regarding marketing and campaigns.

Cons:

As of now, I haven't encountered a problem with critical Impact. for email marketing, it is good in all aspects.

Critical Impact Software Response

last year

Thanks for the feedback and welcome aboard!

Nancy
Marketing Specialist in India
Information Technology & Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Effective Email Marketing Solution with Room for Improvement

5.0 2 years ago

Comments: My overall experience with Critical Impact has been positive. It has proven to be a reliable and effective email marketing tool, allowing me to streamline my communication with customers and achieve better results. However, there is room for improvement in terms of template customization and the learning curve for advanced features.

Pros:

Critical Impact provides a comprehensive set of tools for creating and automating email marketing campaigns. The automation features allow for targeted and personalized communication with customers, resulting in improved engagement and conversion rates.

Cons:

While the basic functionalities are user-friendly, mastering the more advanced features, such as segmentation and personalization, requires a significant learning curve.

Critical Impact Software Response

2 years ago

Thanks for your comments. We are looking into providing more templates soon, however you can also do custom HTML and save as a templates.

Ayesha
Sales Manager in India
Commercial Real Estate Software, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

My experience with Critical Impact

5.0 last year

Pros:

With Critical Impact, you can add dynamic content to your emails and SMS messages that is tailored to the recipient based on recipient information.

Cons:

The features and subscriber count that you require determine which of Critical Impact's pricing plans to choose. For this reason, Critical Impact may be too costly for enterprises with a big subscriber base or intricate requirements

Ramjas
ASM in India
Oil & Energy, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Review of Critical Impact

5.0 2 years ago

Comments: The creative and adaptable platform Critical Impact Software meets the many demands of companies looking to improve their marketing and communication strategies. This software has the potential to have a huge influence on businesses of all sizes because to its extensive set of robust features and simple-to-use functionality. We'll examine Critical Impact Software's main features in this review and assess its advantages, disadvantages, and overall value.

Pros:

A wide range of potent features from Critical Impact Software are available to address different facets of marketing and communication. These functions include event management, survey tools, email marketing, and other things.Users may easily access and use the software's features thanks to its user-friendly and straightforward interface. The learning curve for new users is lowered and a pleasant user experience is ensured.

Cons:

I didn't come across any problem while using the platform as of yet. The software works fine for me.

Critical Impact Software Response

2 years ago

Thanks for the review. Always good to hear our customer experiences and have them shared.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

One Stop Solution for Email Marketing

5.0 last year

Pros:

Critical Impact is a one of the best Email marketing platform. As it provide variety of templates powerful automated email tool. Provide great customer support and ease of use.

Cons:

It require some technical knowledge and rest of the thing are good.

Salma
Marketing Director in Morocco
Food Production, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Comprehensive Email Marketing Thanks to Critial Impact

4.0 2 years ago

Comments: Critical Impact provides a comprehensive email marketing solution with advanced features, exceptional support, and a higher price point.

Pros:

Critical Impact offers a user-friendly drag-and-drop editor, powerful automation tools, advanced reporting, and excellent customer support.

Cons:

The pricing can be higher than some competitors, the platform can be slow at times, and the interface can be overwhelming for new users.

Critical Impact Software Response

2 years ago

Thanks for the great review. You are making us blush, but yeah we are kinda proud of our reports/analytics and our great support team!

faiz
Director of Work Winning in India
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Productive Tool

5.0 2 years ago

Pros:

It is a great tool to manage your emailers on a fast paced environments. Helps scaling your sales funnel or targeting the right customer by maximising your network with enormous numbers.

Cons:

Templates are great, depository for templates can be increased further.

Critical Impact Software Response

2 years ago

Thanks Fiaz. You can save your templates in the Template editor if you have your own to create and save.

Shaikat
CEO in Bangladesh
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Powerful Email Marketing Platform

5.0 2 years ago

Comments: Critical Impact is a powerful email marketing platform with a strong focus on user experience and data-driven insights.

Pros:

Critical Impact provides a robust set of tools and features for email marketing, with competitive pricing and excellent customer support. Its user-friendly interface enables users to schedule messages and test emails across various devices quickly. I appreciated Critical Impact's data-driven subscriber scoring, which helps identify engaged subscribers.

Cons:

There is no free plan available for users to test the platform.

Critical Impact Software Response

2 years ago

Thanks for the review. We appreciate all the comments we get. We have considered a free option, however at this time it is not in our future plans as the platform is geared towards industries who are not apt to use a free version because of high email traffic needs.

Syed
Analyst in India
Banking, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

The best marketing tool

4.0 2 years ago

Comments: The bestthing for boosting marketing and technology tools. The customer support services is very good. Always on their mark to provide the solution and makes there customer happy.

Pros:

The marketing tools and email templates. The customer support is the best thing about critical impact

Cons:

Sometimes while using critical impact bugs occur

Critical Impact Software Response

2 years ago

Thanks for your review. We think our support folks are pretty stellar as well!

Utkarsh
Senior Technical Recruiter in India
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Top notch app

5.0 2 years ago

Comments: I am using this application to enhance my performance really helpful

Pros:

Very helpful and productive application for email management and easy to access easy to use.

Cons:

There is no negative point about it apart from the glitch sometimes only

Critical Impact Software Response

2 years ago

Thanks for your review Utkarsh.

Bhaumic
Associate Recuriter in India
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Review

5.0 2 years ago

Comments: This application really increased my productivity

Pros:

It is fully loaded with functional features like Mobile Optimized Emails which is easy to use.

Cons:

After using this for long time i did not find any issue with it

Critical Impact Software Response

2 years ago

Thanks for the review!

Jitendra
Talent acquisition specialist in India
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Great for Email Campaign Management

5.0 2 years ago

Comments: If you are looking a solution for Email Campaign Management this is your tool.

Pros:

This application is very helpful in the terms of Email Campaign Management with mobile optimize images feature.

Cons:

I am using this application since a while no cons till now.

Critical Impact Software Response

2 years ago

Much appreciated!