Opteo Reviews

I love it. Great product. Saves me time every day. I can focus on the big picture more - great!

Comments: Better CPL, better quality score, better ads, more traffic etc. Just good things.

Pros:

The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision. It's super user friendly, and keeps good track of my budget/spend. I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it. Great product; and nice support team as well.

Cons:

Very little. I don't really have any bad things to say. I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.

Easy Way to Optimize Enormous AdWords Accounts

Pros:

Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets.

Cons:

We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform.

Great for some Insights - much cheaper than competitin

Pros:

The costs is far cheaper than competitive softwares like Wordstream.

Cons:

The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.

How did cope without this?

Pros:

A fantastic system which really takes an in-depth look into how your campaigns are performing and provide relevant recommendations to improve the performance of said campaigns. Simple to use interface, great knowledge base articles and all round great customer service.

Cons:

Lack of exportable reporting options. Would be great to use this for reporting monthly as well rather than having a seperate reporting tool.

Fantastic system for optimizing your AdWords accounts

Comments: We spent a lot of time researching various providers and after the demo's with all of them can easily say that this was the best. The tutorial to get it started is very easy and videos explain everything. A few clicks literally save us hours of monotonous work so we can spend more time exploring new strategies/ideas/opportunities for our clients. We use the system to help back up our staff and strategies to give our clients even better results. So far we've seen improvements on all accounts and I'd highly recommend.

Pros:

Ease of use Great tutorial system Great customer service, very quick, always responds Improving results Saving us hundreds of hours each year What I love the best is the system can automatically predict the exact % to increase and decrease a bid It's a great value seller that I tell all my clients we have adopted to their accounts for free

Very Intuitive

Pros:

Great for pointing out optimizations, most of the time I implement in Opteo but sometimes I do apply manually in AdWords because of more control over what I am doing.

Cons:

More visibility of how steps/changes are made in AdWords and more customised ways to make these changes would be good. Often I like to create things in a certain way - thats why I do changes manually instead of in Opteo sometimes.

Opteo is setting up new benchmarks.

Pros:

Opteo saves time! What we once used to do via Excel can now quickly be seen in Opteo. This is the best tool I have seen on the market to date to help you maintain and optimize your campaigns. You get quick actionable insights into your campaigns. But the can do even one better, with a click of the button those insight are immediately implemented (Warning: You still need to know what your doing and how it might effect your AdWords campaign) Saving yourself tedious work so you can focus on what's important: your client's. The user interface is also very intuitive. In the end of the day it just works!

AdWords Made Easy

Comments: Opteo has been a huge asset in saving time for basic optimizations. We get relevant improvements applicable to the specific accounts, not just generic suggestions each week.

Pros:

As a new tool, Opteo continues to impress by adding new features that are above and beyond other tools. Customer service is extremely receptive, both to explain features and take in our feedback. The interface is easy to use, and works on a mobile device as well, which is handy.

Cons:

As a new platform, there are the occasional lags or glitches. No call tracking integrations currently for optimizations. Not for small accounts, as there's not enough data to optimize.

Very Excelent tool

Pros:

OPTEO helps me daily in my work. My AdWords accounts are very powerful. Thank you OPTEO team. Jozef

Cons:

When I have new ideas I will send their guys and they gradually customization services. One day will be OPTEO perfect.

Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us

Pros:

Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance. The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won.

Cons:

Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.

The perfect Adwords tool for small agencies, freelancers, and those with limited time.

Comments: As a small-scale digital marketing consultant I don't have the budgets to work with the larger automation or bidding tools, but I knew that I wanted to cut down on the time I spent performing "grunt work" in my accounts. I signed up for an Opteo trial (back when it was Altus) and have continued the plan ever since. Opteo does all the heavy lifting of day to day account monotony for you. it has a beautiful interface with very clear explanations that provides you with suggestions to adjust keyword bids, change up extensions, pause ads, write new ads, add keywords, structure your account'all with very clear explanations, relevant numerical support, and additional text/video content around the subject. I've taken an account that was losing money and brought it back to a profitable level over the past couple of weeks by correctly setting up my target CPAs within Opteo and following every suggestion that the tool has offered. The support from the team is incredible, they're both fast and very knowledgeable, and I would certainly recommend the tool to anybody needing to free up some time and reduce human error in their Adwords account. I can only see Opteo getting better, so I'll certainly remain a member.

Pros:

Reduces human error in maintenance checking Reduces time spent on grunt work Clear, concise reporting-much easier to see KPIs at a glance over Adwords interface Beautiful UX

Cons:

Although every suggestion in the tool will ultimately help with quality scores, it would be great to have a feature to monitor quality score at ad group level. (I have been in touch with the team and they've acknowledged this.)

Opteo- Great Features and Workflow for Great Price

Comments: I've really been happy with option for helping manage google ads. Its a very easy to use.

Pros:

I love the simplicity of the way gives you optimization improvement suggestions on a daily basis.

Cons:

I wish there was a way to schedule each day when you'd get your suggested improvements vs it just being every 24 hours. Some days I'm not able to get to it first thing so then b/c its every 24 hours it will get pushed back it feels like.

Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

Pros:

I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

Cons:

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Makes Adwords....a little too easy!

Pros:

We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements. I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user. UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :)

Cons:

None that spring to mind, which is pretty rare. If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :)

Huge help for a small team!

Comments: This is a great product overall. We've had amazing responsiveness and readiness from the Opteo team to adapt to our needs which is huge for us as we grow. Overall, I would recommend Opteo for small teams like ours who need a hand focusing on what will actually move the needle on campaigns.

Pros:

Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming. Helps to make easier and more mindful decisions.

Cons:

No negative's come to mind at this point

Great Application, Saves me 100's of hours every months.

Comments: Opteo keeps a close look over all my client accounts which give me peace of mind that we stay on budget and constantly make improvements to get excellent ROI for my clients.

Pros:

Clean interface. Easy to use. Excellent recommendations to optimise your Google ads account(s)

Cons:

There is nothing I dislike about the software.

Saves Heaps Of Time & Provides Recommendations Based On Statistically Significant Trends

Pros:

Opteo saves you serious amounts of time & money, it essentially is like having an assistant look over your whole account 24/7 and suggest changes that you approve. Opteo also shows you *why* it is suggesting the changes to help with your decisions on if you should actually implement its changes, this is invaluable when implementing changes as you can literally see the criteria the computer looked at to suggest these changes, so you can ensure you always make the right decision. I also noticed that Opteo picks up things like broken links many hours or even days before Adwords itself does, this is a very valuable feature if you have products that do a lot of volume or ads that spend a lot.

Cons:

It could be improved if it was possible to replace broken ad links in Opteo itself, rather than having to find the same ad in Adwords & Fix it there.

Excellent AdWords tool with great optimisations suggestions

Pros:

Opteo allows a helicopter view on all accounts we manage. The tool offers various optimizations and a constant analyze of various elements to always be certain to be on the right track.

Cons:

No cons, the tool does exaclty what we need. Maybe improve the refresh cycle, but that's clearly a "nice to have" at this stage

Its amazing!

Comments: Its amazing how easy it is to use :)

Pros:

Its easy to use and it does the math for me

Cons:

The limit of users you can connect is limmited

Excellent tool

Comments: An excellent tool for any digital agency or digital marketer working with AdWords. It has helped us to save time, avoid potential issues and take account analytics to a new level.

Pros:

Very easy to set up Great reports and optimisation tips Works well for monitoring large number of accounts at the same time Quick responses to questions, love their support!

Cons:

No problems identified so far.

Best AdWords assistent

Comments: We use Opteo for almost a year now and we really love working with it. Opteo saves me a lot of time so I have time free for other important tasks. Opteo is always improving their services with extra features and designs to make user interface more appealing. Also their customer support is great, when we have had questions they were answered quickly and sufficient.

Pros:

Main reasons we use Opteo are: 1. Advises on bid optimisation, best/worst performing ads, and targeting 2. Provides us with an overview of performance metrics, such as quality scores, search impression shares, and monthly budgeting 3. Notifies us when something unexpected happens in one of our accounts 4. Provides us with an overview of how a campaign is performing (e.g. cost efficiency)

Opteo greatly improves my workflow

Pros:

I use Opteo to handle a lot of the day-to-day, routine work that comes with managing ad accounts. Things like bid adjustments, adding keywords from search terms, etc. Being able to process those changes in bulk saves me hours per week.

Cons:

I feel like the onboarding process for a new account could be improved. A simple 3-5 question setup survey when importing a new account could help get the optimization off to a faster start. Not a big deal at all, but could be helpful.

The best automation tool for Google AdWords

Pros:

Managing my Google AdWords campaigns is even easier and faster. In a few clicks I do the optimization work that would take at least 1 hour.

Cons:

The language is only English: this is now the only limit.

Happy using Opteo for 6 Months now

Comments: More fun optimizing our Google Ads campaigns - and a lot easier to do this!

Pros:

Regulary Email about Mayor Changes in Google Ads Accounts Software very easy to use Help manage Google Ads a lot easier

Cons:

I am onehundred percent (100%) happy using Opteo

Great Way to Get Continuous Improvement

Comments: Easy to do significant but positive changes for clients each week. We have seen a great improvement in our results over time.

Pros:

A lot easier to use than Google's own UI. Allows us to regularly and incrementally improve our clients account over time. We have a lot of small clients (rather than a few huge ones) and the pricing structure is great for that mix.

Cons:

Nothing comes to mind. Any problems have been at our end.