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About Marsello

Customer loyalty and marketing software for omnichannel businesses. Create one loyalty experience across all your channels.

Learn more about Marsello

Pros:

Easy to use, gives discounts and friendly services.

Cons:

I don't really have anything at this time to complain or comment on.

Marsello ratings

Average score

Ease of Use
4.3
Customer Service
4.3
Features
4.1
Value for Money
4.3

Likelihood to recommend

8.1/ 10

Marsello has an overall rating of 4.3 out 5 stars based on 104 user reviews on Capterra.

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Filter reviews (104)

Delys
Delys
Analista in Venezuela
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

a fantastic experience in video games

5.0 7 years ago

Comments: fun in my free time which is of excellent enjoyment

Pros:

Game developed to live a fantastic experience where it takes you to a level of esaltacion and adventure in a city where emotions never end

Cons:

Even when it encourages bank robbery, parents must maintain supervision and accompaniment of the game.

Marsello Response

7 years ago

Hi there -- not sure this review is for us? In any case, thanks for the review.

Melanie
Owner in Canada
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Loyalty Program

5.0 last year

Comments: Overall I am happy with Marsello and I plan to continue using this product

Pros:

It integrates with my Lightspeed point of sale

Cons:

Creating campaigns took a little time to figure out

Roger
Clinic Supervisor in New Zealand
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

A digital card rather than having to repeatedly giving an email address would be better

3.0 last year

Comments: Other than noting above it's been a good experience

Pros:

Getting a price reduction after accumulating points

Cons:

The need to give email address each purchase

Maureen
Owner in Italy
Apparel & Fashion, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great Product For Small Business

5.0 2 years ago

Comments: My experience has been really good with Marsello. Customer service is great. It was easy to set up and the automated emails have been operating flawlessly on my site for years.

Pros:

Marsello has been a solid marketing platform for my small business. The platform is affordable and trustworthy. I've been using it for a number of years now and it has never let me down.

Cons:

The analytics and reports need improvement.

Verified Reviewer
Verified LinkedIn User
Writing & Editing, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Goody review

5.0 6 years ago

Comments: Goody has making my business vast by attracting more people to my blog.

Pros:

Campaigns made here are good to attract the customers to your program. You can also give loyalty points to any customer for his loyalty.

Cons:

Thus software was a bit complex to understood by me for the first time. Later I learned how to use it. But they should give a basic description about each and everything in the software.

Marsello Response

6 years ago

We / the Goody team, really appreciate the positive review. I agree we could do more to make the software a bit easier to use. As loyalty programs and crm's can become rather complex, it's important we provide you with support guidance or support resources. Unlike other platforms, we do possess a lot more functionality than a typical SME programme. As we're continuously growing, I have no doubt we will continue to build up resources to address your query. Kind regards Rory Moss General Manager

Verified Reviewer
Verified LinkedIn User
Food & Beverages, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

My opinion

5.0 5 years ago

Comments: Love it get free goodies and earn points get lots of special 😉

Pros:

Easy to read and access easy to use and read

Cons:

Nothing it all seems fine to me l don't see anything wrong with this soft ware

Verified Reviewer
Verified LinkedIn User
Architecture & Planning, Self Employed
Used the Software for: Free Trial
Reviewer Source

Not happy

1.0 5 years ago

Comments: as above

Pros:

nothing at all as I did not even have choice

Cons:

this prgram was forced on us while staying in resort in FIJI now I get coninuous emails despite unchecking all options. Absolute waste of time signing us up for a two day stay and never to use again. Ridciculouly clunky and cumbersome when simply tryign to order meals and drinks. I cannot imagine waht a pin it must be for staff to have to deal with constantly. nOT impressed - get me out!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great automation + rewards program for Shopify

5.0 4 years ago

Comments: Marsello is definitely one of the best Shopify apps out there, it's incredible how quickly it generates results.

Pros:

I've tried several different customer rewards programs and Marsello stands out by providing brilliantly designed assets (email, popups, etc.) and by integrating nicely with a POS.

Cons:

I've had some rare instances where some emails failed to send. Other than that, nothing negative to point out.

Verified Reviewer
Verified LinkedIn User
Individual & Family Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Good points earning

4.0 4 years ago

Comments: Good

Pros:

Easy to use and gain points and easy to use at a lot of stores

Cons:

Having to scan card as have to get my wallet out

Rhondalyn
Rhondalyn
Project Coordinator in New Zealand
Verified LinkedIn User
Alternative Medicine, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Good

5.0 5 years ago

Comments: Good

Pros:

Good to use and can use my phone as well as.my tablet

Cons:

What i I still don't really know what it's 4 but I comes in handy when I get loyalty points

Adirah
Cafe Supervisor in New Zealand
Hospitality, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Goody review

4.0 6 years ago

Comments: Good

Pros:

Quick easy use. saves multiple rewards cards.

Cons:

our machine occasionally is telling people they need to verify their email before redeeming however they have already done this, also when it freezes it is frustrating for customers. Will not let me see customer feedback online anymore.

Marsello Response

6 years ago

Thanks for the positive review Adirah. We're glad you are enjoying the use of the system. In terms of the verification issue, please be sure to lodge this with our support team at [email protected] and we will get this resolved. The feedback issue might just be as simple as a setting change. Either way, feel free to call us and we'll do everything to get these issues fixed! Thanks so much for your continued support down there in Dunedin. Regards, Rory Moss, GM

Musiyyib
Marketing in Pakistan
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

A powerful all-purpose marketing tool

5.0 3 years ago

Comments: It could use more functionality for things like embedded Forms and login forms because it is a little clumsy for users.

Pros:

It took me quite a while to figure out where everything was when I first started using this program. only because of the sheer number of possibilities they provide, like loyalty awards, email marketing, points, and more. All of these elements are used by me to enhance all of my marketing strategies. Without a doubt, the function and program I've used the most recently.

Cons:

I'm still attempting to understand all the alternatives that this organization provides. However, I did encounter a few snags when researching this issue. I would like to target specific clients with a collection of emails or locations, but I am unable to do so. Additionally, I'd want to customize my email by choosing the size of the headline logo or GIFs.

Emma
Owner in South Africa
Apparel & Fashion, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Integration with Woo Commerce and WordPress

4.0 3 years ago

Pros:

The SMS marketing we really get a lot of customer traffic with this tool.

Cons:

Marsello is not compatible with Woo Commerce or WordPress. Our website is a WordPress site and we cannot implement any codes online as the systems are not integrated. It limits the potential for us and is frustrating.

Pania
Business owner in New Zealand
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Dermalogica Goody programme

5.0 6 years ago

Pros:

no lagging in the application, simplified by being able to edit the history of previous processors.

Cons:

How you have to scan the card to redeem then re scan to add points

Marsello Response

6 years ago

Thanks Pania. We're glad you're enjoying the use of services. We agree it's a bit cumbersome in your instance as it's manual, however we're always integrating with POS providers. If you're currently using Timely, we're working on a solution there - and hope to have something within the next few months.

Gary
aqua technicians in New Zealand
Utilities, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

okayish

3.0 5 years ago

Comments: Okayiah

Pros:

Only complaint would be if i buy multiple coffees, I only get credit or points for one visit

Cons:

Reviews like this one Really, what is going to change

Monica
Online Development Manager in New Zealand
Education Management, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Useful for collecting rewards

4.0 5 years ago

Comments: Fine. Collected some rewards.

Pros:

Nice and easy to use, plenty of options for collecting points, i.e. card, phone app or type in email address. can use same card at different shops easily.

Cons:

Little bit wary of anything that collects information about where I go to shop

Chris
Owner in New Zealand
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Very happy

4.0 6 years ago

Comments: It is helping us to communicate regularly with our customers

Pros:

It is very easy for the customer and our sales team to us it

Cons:

You get the most out of it your team puts 100% into it

Marsello Response

6 years ago

Thanks for your review Chris, we really value this feedback and we'll be sharing it with the team. Like you say, "you get the most out of it when your team places a 100% into it". Good retailers as yourself understand the importance of customer loyalty and staff training certainly helps. Thanks for your support and we'll be making progress to make the product better for you over the next year. Kind regards, Rory Moss Marketing Manager

Billy
Owner in New Zealand
Hospitality, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Goody is everything you need

5.0 5 years ago

Comments: I had a customer service person [SENSITIVE CONTENT HIDDEN] that was amazing. I would employ her if I could. Took time to help me through every single step. Wants to help me grow my business, she seems to love her job. I feel I can email or call and things get done straight away. Happy to help me to understand campaigns and all the features Goody has.

Pros:

I love the product. I am growing in loyalty and already seeing bounce back from customers. Has the ability to target customers on time since last visit. Has the option to target quiet nights. Really happy so far.

Cons:

I would love to see push notifications instead of email, and the ability to leave offers on the app at all times to entice people browsing the app.

Tessa
Functions Coordinator in New Zealand
Hospitality, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Practical

4.0 6 years ago

Pros:

Easy to use. Customers can log into the app to track their points and update any information. This is good as it takes a workload off the company. Customer service is outstanding, our rep is superb to deal with.

Cons:

We seemed to have a lot of issues with the automatic birthday vouchers being sent out. This also came down to customers unsubscribing.

Marsello Response

6 years ago

Thanks so much for your review Tessa. I believe we've addressed your birthday campaign issue in a prior email, but do let us know if we can do anything further. We really appreciate the long-standing relationship Goody and Lawrenson Group have had over the last four years. Feel free to drop us a line, should you need anything further. Kind regards, Rory Moss General Manager

Aimee
Director in New Zealand
Consumer Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Amaaazing support

5.0 7 years ago

Comments: everything is automated so little time spent on it. support is always happy to answer even the most basic questions and sort anything fast. very friendly and user friendly

Pros:

I like that once it is set up there really isn't anything else that I have to do. the customer representative even called and did all my set up for me. the hardest part is thinking about what I want my rewards to be but she even helped me with that. Any questions have always been answered within a day.

Cons:

I havent come across anything I dont like yet..maybe and editing function when i make a mistake with peoples email addresses

Marsello Response

7 years ago

Thanks for your review Aimee. We're glad to hear you're getting the support you need for your rewards programme. Do let us know if there is anything else we can improve on. All the best Rory Moss Marketing Manager

Rob
Sales Mgr in New Zealand
Automotive, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Reward me

4.0 4 years ago

Comments: Generally good, but need to add greater rewards value

Pros:

No extra cost for being on this program

Cons:

Good friendly customer service, bit disappointed that after spending $450 on coffee last week (seriously) I only earnt 5 rewards points on Goody 🥲

Andy
Security Guard in New Zealand
Security & Investigations, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Goodie Dunedin

4.0 6 years ago

Pros:

Just open the app and scan your bar code and it's all done. I have a key tag in my wallet as well in case I leave my phone in the car. It's good to see big chains like McDonald's using this software as well as the SME and Sole Traders.

Cons:

Remembering to turn phone over to scan the bar code after using phone to tap and go.

Roma
Soldier in New Zealand
Defense & Space, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Awesomeness

5.0 5 years ago

Comments: Fan flippin tastic

Pros:

Easy to use, easy set up. Quick. Looks good as well placed at the counter

Cons:

Not everyone has it. Its a fantastic system which id be more inclined to use if more people had it

Brian
Director/manager in Fiji
Used the Software for: 1-5 months
Reviewer Source

So far - easy to use and

3.0 7 years ago

Pros:

Its early stages - so i'm still finding my way - but i'm happy with what i can do so far - but i like the potential of what we will be able to achieve

Cons:

I need more tutorials - YouTube or whatever - so much it can do, but not so easy to find out how to do it

Marsello Response

7 years ago

Hi Brian, Thanks so much for the review and the response! Yes, you're totally right, we need more tutorials and informative videos for customers. It's all part of a growing company but we're definitely going to make more now! In the interim, would you like to set up a screen share or webinar call with our staff to answer all your questions you may have? Please email [email protected] and we'll run you through it all. Kind regards, Rory Moss Marketing Manager

Karen
Boutique Owner in US
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Live Chat is Very Helpful

5.0 3 years ago

Comments: Great!

Pros:

I was stuck while trying to create content for an email marketing blast so I reached out on the live chat and my issue was resolved within minutes.

Cons:

None. So far everything I have needed has been at my fingertips.