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About Similarweb

Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance.

Learn more about Similarweb

Pros:

The software is pretty easy to use. The learning curve isn't steep at all.

Cons:

This can then make forecasting for certain sites difficult.

Similarweb ratings

Average score

Ease of Use
4.6
Customer Service
4.3
Features
4.4
Value for Money
4.2

Likelihood to recommend

8.6/ 10

Similarweb has an overall rating of 4.6 out 5 stars based on 214 user reviews on Capterra.

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Filter reviews (214)

Themis
Themis
Head of digital marketing in Greece
Verified LinkedIn User
Furniture, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Very useful software for Seo and competitive research

5.0 8 months ago

Comments: Very nice software with a lot of tools (but not free)

Pros:

I used similar web in order to check all aspects of my competitors

Cons:

There is no many free activities you can do through free trial

Vinícius
Performance Marketing Specialist in Brazil
Building Materials, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Comprehensive and Insightful, but Room for Improvement in Niche Data

5.0 5 months ago

Comments: My overall experience with Similarweb has been very positive. The platform offers comprehensive data and detailed insights into website performance, traffic sources, and user behavior, which have been instrumental in refining our marketing and competitive strategies. The ability to benchmark against competitors and explore trends across industries is particularly useful. However, I've noticed that data for smaller or niche websites can sometimes be less accurate or delayed, which can limit its effectiveness in certain cases. Despite this, it's a powerful tool for high-level digital analysis.

Pros:

What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our marketing strategy.

Cons:

What I liked least about Similarweb is that some data points, especially for smaller websites, can be less accurate or delayed, making it harder to rely on for niche markets.

Sahib
Sales Manager in US
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Review of Similarweb

3.0 7 months ago

Pros:

Has tons of information shown on the platform

Cons:

Not the most intuitive product out there

Tariq
Social Media Manager in UK
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

An invaluable resource for competitive website data

5.0 3 months ago

Comments: Of all the features, the one I use the most and the most regularly, the website metrics comparison tool is fantastic and intuitive. It can find any site I search for and match close competitors automatically. Even with the limitations of the free version, I can view important data such as web traffic, bounce rates and traffic share for online searches. It's an invaluable tool.

Pros:

It has an incredible amount of options for competitive data analysis

Cons:

Even the starter pro plan is too steep for someone with my budget

Mihaela
Affiliate Marketing Manager in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

One of the best business intelligence tools I've used

5.0 6 months ago

Comments: I've been using SimilarWeb for a few years now, partially with free accounts and partially with paid accounts, so I was able to explore many of its features. It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys.
The interface is very friendly, support is prompt, and the data provided is pretty accurate. It's invaluable for partner recruitment and evaluation.

Pros:

It's one of the best business intelligence and competitive analysis tools I've tried.

Cons:

I wish it were more affordable or offered a way to integrate features available with Team and Enterprise packages into the Starter or Professional packages, for one-man-show businesses that could use the features but can't afford the costs. But, truth be told, it does offer great value for the money.

Natalie
Head of Strategy in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Level Up Your Data

5.0 7 months ago

Pros:

Understanding what other companies are doing and how they are performing online holistically is essential for providing the best possible strategy. The insights we gain from SimilarWeb enable us to help our clients compete at the same level. This comprehensive knowledge gives us deep insights into industries we may not be familiar with and enhances our capabilities as marketers. These profound insights, allow both our client and we as an agency to grow.

Cons:

The price and for smaller agencies, managing the costs annually, especially with increases, can be challenging. I understand the time and value put into your tech stack but it's also important to understand the smaller agencies that will champion the tool, as opposed to large holding companies where these tools become part of a suite and are often forgotten. These users are the ones who build loyalty, and staff members may carry that loyalty from agency to agency. Without the opportunity to use the tool, this advocacy is lost.

JITEN
Asso. Director Strategy in India
Marketing & Advertising, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Unlocking Online Success: How Similarweb Elevates Your SEO and Competitive Intelligence

5.0 7 months ago

Pros:

What I love most about Similarweb is how it gives me a deep dive into my competitors' traffic and strategies. The keyword insights are invaluable for planning content that hits the mark. I also appreciate the detailed analytics, which help me track my site's performance and pinpoint areas for improvement. The user interface is intuitive, making complex data easy to understand and act upon. Overall, it feels like having a powerful toolkit for staying ahead in the digital game!

Cons:

While Similarweb is great, there are a few things I wish were better. Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating. Additionally, it has so many features that it can feel a bit overwhelming at first. Despite these minor issues, it's still a super valuable tool for SEO and competitive insights.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

SimilarWeb Review

5.0 8 months ago

Comments: It's been great. I will genuinely use it more to sort out companies.

Pros:

I think getting knowledge of a particular company is very easy through SimilarWeb. Helps me to gain knowledge to fetch details of the company.

Cons:

Contacts are very low in comparison to other Softwares like Zoominfo or Apollo.io

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

An intelligent tool with lots of potential for Advertisers

5.0 8 months ago

Pros:

- Competitive Intelligence: SW it's great for benchmarking our digital performance against competitors and industry leaders. - Extensive Datasets: High amount of datasets to study and identify potential leads and understanding market trends. - SEO Tools: Useful to optimize where our customers' attention should be.

Cons:

- Data presence on smaller websites can be less available or accurate

Jennifer
Jennifer
Account Representative in US
Verified LinkedIn User
Retail, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Web Analytics

5.0 8 months ago

Comments: great to refer to gain visibility on one companies traffic and such

Pros:

web analytic metrics are great for me to compare the visitors that are overlapping with my potential clients

Cons:

lack of education on the platform. I feel that there are a lot of different resources that I can utilize on the platform that I am not aware of!

Daniel
Director of SEO in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Marketing Agency Review

5.0 5 months ago

Pros:

The positive user interface paired with the ability to track competitors.

Cons:

Only limited data for new or smaller websites

Francesco
Head of Ecommerce in Italy
Cosmetics, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Outstanding tool for estimating market trends and comparing websites

5.0 7 months ago

Comments: Similarweb is an outstanding tool for estimating market trends and comparing websites against each other. Its ability to provide detailed analytics and insights into website traffic, audience demographics, and engagement metrics makes it invaluable for anyone looking to understand their online presence or monitor competitors.

Pros:

The interface is intuitive and user-friendly, making it easy for users of all experience levels to navigate and extract valuable information. The clean design and logical layout ensure that finding specific data and reports is straightforward, which enhances the overall user experience.

Cons:

I am not particularly enthusiastic about the keyword analysis feature. It often seems quite imprecise, with data that does not always align with actual search trends. This lack of accuracy can be frustrating, especially for those who rely heavily on keyword insights for their SEO strategies.

Marco
Affiliate Manager in Italy
Human Resources (HR) Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool

5.0 5 months ago

Comments: For An Affiliate/Partnership Manager is the best tool to assess opportunities and new potential partner

Pros:

The Chrome extension is super easy to use

Cons:

Less intuitive website ranking dashboard

Alyssa
Senior Marketing Coordinator in Australia
Automotive, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great analytics platform

4.0 8 months ago

Comments: It's a great, easy to use platform that provides updates on a monthly basis that is available straight away

Pros:

I like how you can compare your brand with other competing brands in the market and get a real understanding of your competitive landscape while also being able to see how your brand is performing across key metrics

Cons:

I don't like how it doesn't track app or mobile which doesn't make the numbers a true representation

Dipanjana
Associate Business Director in India
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Complete competitive analysis through Similarweb

4.0 7 months ago

Pros:

Comparison of competitive websites with respect to visits, time spent, unique visitors, monthly movement of traffic helps understand how our core competitions are behaving and where their campaigns are active. The new Beta feature of audience overlap also helps us choose media platforms with more unique audiences. The tool also helps us calculate the budget we will require to convert audiences to customers, given the traffic and conversions recorded

Cons:

While SimilarWeb can give direction on the type of keywords and creatives that are running across brands, it would also be helpful if the platform can capture indicative spends that are made by the selected brand websites.

ariel
account manager in Argentina
Financial Services Software, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

financial affiliates research

4.0 5 months ago

Comments: overall my experience with similarweb is good, the tools help me to find new affiliates + analyze website traffic

Pros:

website analysis + affiliate research tools

Cons:

i would like to get more similar sites results + easier ways to find financial affiliates

Alex
Account Executive in US
Internet, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Very solid product

5.0 7 months ago

Pros:

Detailed statistics and analysis, and in depth reporting on advertising data.

Cons:

Some of the data is not 100% accurate, when it comes to traffic, and some items could be sorted better in the UI.

Jim
Account Executive in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Similarweb -- Helpful, but sometimes I get lost

4.0 5 months ago

Comments: Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the statistics seem to be skewed, it is helpful to start directional conversations with my clients about growth and the competitive landscape.

Pros:

There is a ton of helpful information about all aspects of the digital landscape. Additionally, the visualizations are helpful when directionally providing competitive insights to clients.

Cons:

Often, I find myself lost in all the data provided and am unsure what the most vital aspects to call attention to are. Also, I frequently want to view mobile and desktop data together, but in numerous graphs - there is no way to break the data out in this manner.

Siqi
Senior Data Analyst in US
Public Relations & Communications, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Overall Great SEO Tool

5.0 8 months ago

Pros:

Very easy to use and navigate. Great UX and IT support.

Cons:

Not able to use some advanced features. If I can try it, maybe would consider upgrading the current plan.

Stephen
Publisher Development Analyst in Netherlands
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

My go to tool for market/keyword research

5.0 7 months ago

Pros:

One stop solution for my market and keyword research.

Cons:

There's nothing I can think of as of now.

Şeyma
Growth manager in Türkiye
Financial Services Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Growth manager

5.0 5 months ago

Comments: very good at competitor analysis, download reports and share lists with teams

Pros:

seo metrics and to be able to do competitor analysis on website metrics

Cons:

application analysis is insufficient, Date filters can be custom and adding and removing competitors can be easier.

Adam
Vice President, Media in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Similiarweb helps qualify and conquest

4.0 5 months ago

Comments: Positive, as one of only a few third-party resources our firm invests in

Pros:

Qualification of prospects and competitive analyses

Cons:

No visibility into ad spend, audiences, creative, and related to all parts, performance results

Fernando
Loyalty Ops Coordinator in Brazil
Hospitality, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Similarweb review

5.0 5 months ago

Pros:

Websites traffic information and users origin

Cons:

Data is not always reliable as it extrapolates a sampling of website traffic

Jerome
Director in UK
Sporting Goods, Self Employed
Used the Software for: 6-12 months
Reviewer Source

SimilarWeb review

5.0 6 months ago

Comments: Overall the extension is a quick way to get valuable data, such as monthly traffic, bounce rate... I use it to gather insights from eCommerce websites to understand their performance and the type of user experience they provide.

Pros:

I love using the extension and quickly get insights about a specific website

Cons:

I think that the pricing i a bit expensive for small businesses

Kyle
Amazon Ecommerce Specialist in US
Plastics, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Advanced competitor to other Amazon keyword and traffic tools

5.0 5 months ago

Comments: We have been able to launch new products based on intel we got from using similarweb and the sales have far surpassed our expectations. With additional features and modules coming online this tool could only add value going forward.

Pros:

I like that Similarweb is always coming out with new features and modules to help build value and tools that I can use for my every day job.

Cons:

The learning curve initially, it probably took a couple walk thru meetings for me to be comfortable using the product.