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About Invoca

Trusted by the world’s top brands, Invoca conversation intelligence helps businesses unlock new data from calls so they can win more.

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Pros:

This software is easy to manage & the pricing structure is better than many out there.

Cons:

Not a whole lot but a small thing would be that I don't like having to dig to figure out what my account allows. But that even seems like im trying to say something bad.

Invoca ratings

Average score

Ease of Use
4.3
Customer Service
4.6
Features
4.3
Value for Money
4.1

Likelihood to recommend

8.3/ 10

Invoca has an overall rating of 4.5 out 5 stars based on 20 user reviews on Capterra.

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Filter reviews (20)

Sparsh
Sparsh
Sr. Marketing Executive in India
Verified LinkedIn User
Food Production, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Invoca Review

5.0 4 years ago

Comments: A very good tool and fun to use. It gives AI-controlled call following and investigation answers for big business advertisers who need information and attribution for crusades that drive inbound calls. A worthy and recommendable tool.

Pros:

It is truly simple to explore through the menus & filters, with examination and voice calls, you can streamline the whole buy way, snap to call and it is incredibly effective. API, Keyword Tracking, ROI Tracking, IVR etc are best features in this software.

Cons:

CRM, Lead Capture, Multi-campaign, Performance Metrics, Website Analysis etc are some features which lacks here but are present in other tools of in same category.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

The best experience in telephone connectivity

5.0 7 years ago

Comments: With Invoca marketers can get great information about callers and conversations, which can optimize the customer's journey in real time on virtually any channel or device.

Pros:

I have more than 3 years dedicated to Telecommunications, I have had the opportunity to have used several software for call centers. With Invoke they have definitely improved communication with customers. With analysis and voice calls, you can optimize the entire purchase path, click to call. It is amazingly efficient, you can understand why customers are calling, so make the respective improvements and offer better service.

Cons:

Invokes offers a unique experience. There is absolutely nothing that you do not like. Makes customer contact ideal before, during and after each phone call.

Shaun
Director in US
Banking, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great company

3.0 3 months ago

Comments: Great Team Great product but was too many bells and whistles for what we needed

Pros:

People and staff are great and very helpful

Cons:

User friendliness, lots of bells and whistles but hard to do some simple things

Verified Reviewer
Verified LinkedIn User
, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great way to audit calls and improve in various areas of the company

5.0 7 years ago

Pros:

I really like that we can customize and test phone numbers and lines so that we can appropriately audit calls. Being able to record calls has allowed us to identify issues when auditing and improve where necessary for our team/company. It's a great tracking system for calls to see whats working and what's not for marketing purposes.

Cons:

One thing I would change is being able to better organize calls. Maybe there is a way, but it's a busy dashboard. Nonetheless, it works great and makes our team better in many ways.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Senior Account Manager

4.0 6 years ago

Comments: Been at RingPArtner for 5 years and we have always used invoca for tracking network calls. Support team and overall performance are consistent and awesome. There is a reason why we stay

Pros:

Invoca is really easy to navigate through the menus. For my role digging into publisher data is key, and for someone who is not usually good at these type of things I find myself hardly stuck at all. Good Support team and informative updates on whats fixed or what is going to be addressed.

Cons:

Not a whole lot but a small thing would be that I don't like having to dig to figure out what my account allows. but that even seems like im trying to say something bad

Gabby
Controller in US
Facilities Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

POOR CUSTOMER SERVICE

1.0 10 months ago

Comments: I do not like a single thing about the company!! POOR CUSTOMER SERVICE!! I have been working on a task since [sensitive content hidden]. Every few days I will get a run around response from someone on the community support forum. Nobody answers the phone on the support number. No specific email address to email someone directly. Do not waste your time or money on this useless company!!

Pros:

I do not like a single thing about the company!! POOR CUSTOMER SERVICE!!

Amy
Digitital Marketing Strategist in US
Insurance Software, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Your Digital Campaigns Will Thank You

5.0 5 years ago

Comments: Great customer support, and cannot say enough about the positive impact this solution has had on our digital campaigns

Pros:

The fact I now have a full view of how my digital marketing campaigns are performing and can leverage more robust call analytics within automated bidding

Cons:

None it is easy to use and the benefits are excellent

Verified Reviewer
Verified LinkedIn User
Financial Services Software, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Invoca for inbound tracking

5.0 6 years ago

Pros:

Pretty easy interface once you get used to it. Tracks accreting with a lot of advanced features for large businesses. Many of our clients use it as well.

Cons:

Some steps are repetitive. We have thousands of campaigns and it is difficult to update holiday hours across all those campaigns. Although, Invoca was willing to do this service for us.

NATALIE
DIRECTOR OF MARKETING OPTIMIZATION in US
Financial Services Software, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

INVOCA = ROI

5.0 5 years ago

Comments: I LOVE THE PEOPLE, I LOVE THE TOOL, I LOVE THE RESULTS

Pros:

I LOVE THE WAY YOU CAN CUSTOMIZE THE WAY YOU USE THE TOOL TO FIT YOUR NEEDS. IF YOU CAN THINK IT THE PEOPLE AT INVOCA ARE ALWAYS WILLING TO HELP YOU FIGURE OUT HOW TO MAKE IT HAPPEN.

Cons:

THE COST

Guillermo
Guillermo
Ceo in Honduras
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Easiest Software to track my calls

5.0 6 years ago

Pros:

the simplicity of it and the dashboard straight away I can see everything I need to know

Cons:

nothing to complain about software is easy to use

Charley
Charley
Owner in US
Medical Devices, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Great for tracking advertising

5.0 6 years ago

Pros:

It is a great way to track our advertising dollars

Cons:

It is easy to use after you have used it a couple of times

Blake
Director of Sales and Operations in US
Online Media, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Invoca Product

5.0 5 years ago

Pros:

It's very user friendly. Things are laid out simply, campaigns are easy to setup, and reporting is organized and effective.

Cons:

It hasn't changed much in the past couple of years!

Amanda
Director of Marketing in US
Hospital & Health Care, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

The future of call tracking

5.0 5 years ago

Pros:

It is easy to use Provides insights to calls, not just call routings Platform insight dashboard Easy to scale solutions & changes Customer service Integration capabilities Constantly innovating

Cons:

Cost Innovations can require a need to restructure or make minimal changes in order to adjust and utilize new features

Ryan
SVP, Marketing & Communications in US
Health, Wellness & Fitness, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Innovative Product & Amazing Staff

5.0 5 years ago

Pros:

Easy to use system that allows quick analysis of large and small sets of data. Insights from the data and signals have resulted in improvements across all call tracking KPIs.

Cons:

The limitations around filters and reporting.

Lauren
Lauren
Marketing Coordinator in US
Verified LinkedIn User
Law Practice, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Invoca is Essential

5.0 6 years ago

Pros:

Invoca is an integral part of our business operations. We would be lost without it.

Cons:

It gets confusing with the different permissions available to employees.

Becky
Digital marketing manager in US
Legal Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Overall great tool

4.0 6 years ago

Pros:

I've used other call tracking solutions previously and feel that invoca has superior dashboard, implementation support and great account managers.

Cons:

The script doesn't run 100% of the time, but have found this is typical with most call tracking solutions. Also, after a given time frame, your support becomes 100% through the support ticket system. Given the cost, would be nice to have dedicated support team.

Steven
Marketing Manager in US
Real Estate, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Awesome Call Tracking Tool for Marketers

5.0 6 years ago

Pros:

It allows us to track phone calls to our Sales Dept from the website, so we can see how many opportunities we're generating. It helped add diversity to our usual lead conversion forms.

Cons:

It's a bit complex to start using, but once you learn, it's a great tool.

Verified Reviewer
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Easy

5.0 6 years ago

Comments: I would recommend them!

Pros:

This software is easy to manage & the pricing structure is better than many out there.

Cons:

I would like a little better UX on the adding of or removal of setups. But since I started a few years back, it has only improved on the regular.

Mark
Director in US
Transportation/Trucking/Railroad, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Good Phone Call Tracking Application

4.0 8 years ago

Comments: We were able to get quality phone call data tracked in our CRM system. It was easy to implement and customize too.

Pros:

Easily integrated into our CRM, easy to implement and customize, quality phone call data that can be used for marketing purposes.

Cons:

Although the phone call data is good, its not as highly targeted as it could be. Also, it seems to cost more than other similar platforms.

Jackie
US
Used the Software for: Not provided
Reviewer Source

So much information at your fingertips

4.0 8 years ago

Comments: I'd like to see the interface - specifically the navigation - become a bit more user-friendly, but once you get to know your way around, it's fairly straightforward. The staff is terrific and quick to respond.