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About Yext

Yext is the leading digital presence platform for multi-location brands.

Learn more about Yext

Pros:

The thing I like most about Yext is the hands-on nature of the platform.

Cons:

The only thing that is a little confusing is the Review status and Cancelled status.

Yext ratings

Average score

Ease of Use
4.3
Customer Service
4.0
Features
4.2
Value for Money
3.9

Likelihood to recommend

7.5/10

Yext has an overall rating of 4.3 out 5 stars based on 112 user reviews on Capterra.

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Filter reviews (112)

Hayley
Hayley
Project Manager in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

TOP NOTCH

5.0 6 years ago

Comments: Our experience with Yext has been amazing. Our company had an existing subscription that I took over, so in any other instance I would have been out of luck with training. But our representative was able to walk me through where to find anything and everything I could ever need.

Pros:

Customer Service with Yext is TOP NOTCH. Our rep is there to answer questions before I even have the chance to finish thinking of them. There are ample training modules to walk you through exactly what you need. Everything is highly customizable as well, so it's perfect for listing different types of businesses. The analytics are incredibly helpful to show what's working and what's not. I also love that I'm able to reply to any reviews as soon as they're given.

Cons:

Because of all of the options and customization, it can be overwhelming. Everything is intricate, which is great, but there's no "let me create this real quick." Changes can be made quickly though.

Yext Response

6 years ago

Thank you for leaving your review, Hayley! We're so happy to hear about your positive experience with Yext and our services, and are glad to have you as a customer. We'll be sure to pass your kind words along to your rep!

Paige
Reputation Manager in US
Management Consulting, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Robust & fairly easy to use

4.0 11 months ago

Pros:

Yext is a very robust platform and there is a lot you can do with it.

Cons:

We switched to another platform after using Yext for several years. Some other platforms seem easier to navigate and are better suited for us.

David
Professor in US
Education Management, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Poor Experience All Around - Please Avoid

1.0 2 years ago

Comments: When finally attempting to use the software it was unbelievably difficult, not applicable to our needs, and frustratingly unusable. Our first call with support was a joke. The support representative said, to "perform some functions" we had to go up to the URL and remove some text. I couldn't believe my ears. We quickly learned as an "agency" we could not connect GMB (GBP) of our clients to Yext because we were not the "administrators" of the accounts. This was a deal breaker. And, if we're able to get admin access there was a very specific process to connect with Yext, including "emailing their support team" before it could happen. We are currently using (2) competitors to Yext and this step is not required. In an attempt to fix the situation, Yext set up 2 meetings with us, which they canceled both at the last second. I have documentation and witnesses for all of this. I wanted to resolve the situation directly with Yext but their support after the sale has been a painful and poor experience. I am here to hopefully help anyone else to avoid this nightmare. I did an evaluation of 8 competitors in the space, and am frustrated that I got chose the wrong platform; as they will not refund our money. We have not used the platform at all, and are such a small business this hurts.

Pros:

I was very excited at first. The sales process was very smooth and the demo they showed was impressive. I also really like the Hitchhiker's idea for education and support. I was very excited, they have an impressive sales team, but unfortunately, that was the end of it.

Cons:

-- Onboarding was all over the place. How we had to use the software was laughable. -- Interface (UX/UI) was anything but intuitive. -- Queries were extremely difficult to run without memorizing multiple steps and impossible to train staff on. -- Integration with GBP didn't exist, definitely not a Google Partner.

Cody
Cody
Media Coordinator in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The Single Best Tool for Listings

5.0 6 years ago

Comments: Outstanding and I've recommended it to clients time and time again!

Pros:

Set it and Forget it. With Yext, you input your listing and confirm via authenticating factors and in just days you see the direct impact. Organic results improve, SEO improves, Adwords quality improves...you name it! The second best part is ease of use. Once your listing is within YEXT, they work to address over 100 listing entities online, building search equity for your site within Google and other platforms to assure that your listing is in fact REAL, ACCURATE, and RELIABLE.

Cons:

Would be nice if there was a master feature for advertisers to be able to list multiple entities under one account login and separate payment methods. This could also increase the number of subscriptions to YEXT!

Yext Response

6 years ago

Thank you for leaving your review, Cody. We're happy to hear that you find our products easy to use and that you're seeing great results.

Madison
Madison
Marketing Director in US
Verified LinkedIn User
Hospitality, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great, simple to use software with cool features

5.0 4 years ago

Comments: My overall experience was good, but like I said, the cost was was irked me.

Pros:

I liked most how user-friendly the software was, and how well it worked.

Cons:

The price. It is definitely pretty expensive when you compare it to other similar softwares on the market.

Yext Response

4 years ago

Hi Madison, thanks so much for the review! We want to make sure you're getting the most out of our partnership. Our client support team and your account team are always available to help you. You can reach out to us at [email protected] if you have any questions about our platform and how to optimize your account and services. We really appreciate your feedback.

Kevin
Kevin
Agency Owner | Digital Marketing Specialist | Copywriter & Content Creator in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Super Simple to use but you can find better options out there

2.0 6 years ago

Comments: Overall, I was disappointed to say the least. They did NOT deliver what they promised. In fact, there were things the sales rep flat out lied about.

Pros:

For someone brand new to citations & business listings, this is a great program...As long as you keep paying for it.

Cons:

They claim to keep all of your information current and up to date across your website, social media channels, & 100's of business directories while also suppressing and getting rid of duplicate listings & inaccurate listing information, and they do (kind of). First off, it takes their "Knowledge Manager" an abnormally long time to update all of your owned channels (website, social pages, etc...) & only does so in chunks arbitrarily. This makes it tough for search engines to know what info to show as valid in search. Secondly, they claim that they eliminate duplicate content. This is a flat-out mistruth. They do not eliminate it, they mask it or hide it behind a 302 redirect tag which will work fine for as long as you keep paying your subscription. However, the moment you decide to terminate your contract with Yext they remove those 302 redirect tags and all that "eliminated" duplicate listings content surfaces and plays havoc on your search engine rankings

Yext Response

6 years ago

We strive serve you with the highest quality products. Thank you for the positive things you shared about Yext. I also apologize for the confusion on the how our product works. When you update your digital knowledge in the Yext Knowledge Manager we supply it to publishers immediately through direct API connections. Most will update in real time. When it doesn't, they determine the speed that it updates but it is available to them the moment you submit them. Our duplicate suppression tool suppresses inaccurate listing data by deactivating the duplicate listings. We do not claim to eliminate them. You can learn more here: https://www.yext.com/resources/yext-knowledge-center/duplicate-suppression/ When you cancel your subscription, Yext no longer sends your digital knowledge to the sites in the Yext Knowledge Network. Afterwards, your info becomes subject to the normal data compilation process of each publisher, which may result in your data and content changing over time.

Paul J.
Paul J.
Marketing Manager in US
Verified LinkedIn User
Financial Services Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Just say Yext!

5.0 6 years ago

Pros:

Yext offers an amazing product for managing your business location listings, review generation and website location page and schema markup!

Cons:

Not much not to like... Yext is constantly addressing business needs ahead of the curve.

Yext Response

6 years ago

Thank you for leaving your review, Paul!

Amber
Amber
Inbound Marketing Strategist in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to Consolidate Your Listings, A Bit Expensive To Do So

4.0 5 years ago

Comments: Overall, our marketing agency puts all of our local clients on YEXT. It's an easy way to consolidate all your business listings in one place and manage them accordingly!

Pros:

As a marketing agency, we have a ton of clients that need a listings management service like YEXT. YEXT can help you consolidate all your listings in one place and when your business switches addresses, YEXT is a lifesaver. Their duplicate suppression is also key to doing this job well!

Cons:

We do have a bulk package which makes YEXT a little cheaper, but if I were a business just getting YEXT on its own, there are cheaper options. You should also look at all the listings they can create - Not all of them are applicable to every business and every industry, but they do have a good selection overall.

Yext Response

5 years ago

Hi Amber, we really appreciate your honest feedback and are glad to hear about your positive experience with Yext!

Vladimir
Vladimir
Technical SEO Lead in US
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Perfect Local Citation Management Tool for Franchisee

5.0 5 years ago

Comments: We've been using Yext for our Enterprise SEO clients. Great local citation management tool.

Pros:

The software is great and the Yext team always working on improvements. Support is awesome. You can easily manage the most important information for your listings: store hours/business descriptions and hundreds of other options.

Cons:

Unfortunately, you can't just simply sign up through the website and start managing your listings while you need to go through the long contract process.

Brandon
Brandon
Manager in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Take care of all your social media account at the same time!

5.0 7 years ago

Pros:

I love that all our Social Media accounts can be taken care of in one program. I don't have to go to each account to see reviews, stats, and reply to my customers.

Cons:

Honestly, and this may be a little petty, but the program is simply boring. It could use a little more color and life.

Yext Response

7 years ago

Thank you for leaving a review! We're so glad to hear that Yext has helped you manage your social media accounts. We will share all feedback with our Product Team!

Courtney
Digital Marketing Manager in US
Food & Beverages, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Knowledge Base simplifies listings

5.0 3 years ago

Comments: Yext solves the problem of having updated accurate information about our stores in front of guests no matter where they are looking on the internet.

Pros:

Having a single "source of truth" knowledge base that is pushed to many sites and search engines along with hosted store pages with schema markup have increased search engine results and organic traffic. The API has allowed multiple integrations, making this a good hub for all our store data.

Cons:

The social posting tools aren't completely robust--can't boost posts through the platform or have videos natively play. It also takes a long time for them to complete design change requests on pages--you have to design everything and then have them try to copy it.

Yext Response

3 years ago

Thank you so much, Courtney! Between Listings, Pages, and leveraging the API, it really sounds like you're a Yextpert! Your feedback is important to us, so you can always reach out to your support team if you have questions or want to discuss the product. Thanks again for the review!

CHARLES
Local SEO Specialist in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Daily user

4.0 6 years ago

Comments: Overall experience has been positive. Not very easy to see an overall effect of the citations and services.

Pros:

The tracking of services for locations and the locations themselves are easily trackable. Eliminating and suppressing duplicate citations and incorrect publisher suggestions is absolutely easier than tracking any other way.

Cons:

Support can take some time to provide answers. For the most part, this hasn't been a huge issue, but at times it was. This is not intuitive software and takes some time to get familiar with enough for basic use. Another big negative is that if we were ever to stop using Yext, the citations we purchased through Yext will be "unlocked" and basically lost. This seems like poor business in that you pay for an item so you expect to be able to keep that item unless you decide to sell the item.

Yext Response

6 years ago

Charles, we appreciate your feedback and are happy to hear that you've had an overall positive experience with our products and services. We appreciate your feedback regarding our support team and will pass it along to them. In regards to your comment about stopping use of our service, when a client cancels, Yext no longer sends the business's information to the sites in the Knowledge Network. This information then becomes subject to the normal data compilation process of each publisher, which may result in the data and content changing over time.

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Yext for your Directories.

5.0 3 years ago

Comments: Overall we have to use Yext because it seems like they have a monopoly on directory listing software. It has been an okay experience but not great.

Pros:

This is a widely used and fairly easy to use software that allows us to manage listings for hundreds of clients. They also allow us to integrate their software with ours.

Cons:

It can be very buggy at times. Sometimes things will connect and sometimes things will not connect.

Yext Response

3 years ago

Thank you for your review! Managing listings for hundreds of businesses is a tall order. We want to ensure Yext continues to be the best and most powerful tool in this space. We'd love to connect with you to discuss your account and any opportunities to optimize your Knowledge Graph and ensure your clients' Listings are live. Please reach out to us at help.yext.com/hc/en-us/requests/new. Thanks again for your review and for being a valued Yext Partner.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Great software to use

5.0 5 years ago

Comments: It has been nothing but positive working with yext for me

Pros:

This software is wonderful we use this daily at my job and yext is a service that will direct your business to 80 plus directories. We are able to go right into yext and update a address phone number website and it will automatically update it on the listings.

Cons:

I do not feel like there are any cons this software actually helps me do my job better and it is a efficient way

Yext Response

5 years ago

Thanks for your review, we appreciate the feedback! Glad to hear about your company's positive experience with our products.

Zev
Project Leader in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Best Directory Management Software on The Market

5.0 5 years ago

Pros:

Being able to manage 60 plus local directories from what one dashboard. I also liked the intelligent search feature as well as knowledge tags. They also create listings for Amazon Alexa, Waze, and Apple Maps.

Cons:

Does a great job getting the lion's share of false or duplicate listings but occasionally will miss some listings if there are more than 3 errors in the listing. Updates to Yahoo! & Bing can take a lot longer to populate compared to the rest of the listings in the network

Yext Response

5 years ago

Thank you for leaving your review, Zev. We appreciate your feedback and love having you as a customer!

Verified Reviewer
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

Get listed in all the major directories with a few key strokes

5.0 7 years ago

Comments: Simple directory submission software.

Pros:

Yext offers a simple process for submitting directory listings, cleaning up listings, and updating listings.

Cons:

Fairly expensive to use Yext services, you lose access to your listings if you decide to leave, but they do offer a generous reseller program for agencies.

Yext Response

7 years ago

Thank you for leaving a review! We're happy to hear that Yext has been easy to use. To clarify, cancelling your Yext subscription does not overwrite the updates you have already made through Yext, and Yext will not force your listings to revert. When you cancel your subscription, Yext no longer sends your digital knowledge to the sites in the PowerListings® Network. Afterwards, your digital knowledge becomes subject to the normal data compilation process of each publisher, which may result in your data and content changing over time. We appreciate your feedback and will share with the team. If you have any questions, please email [email protected].

Verified Reviewer
Verified LinkedIn User
Financial Services Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Gets the job done fast but cookie cutter

3.0 3 years ago

Comments: I would describe my overall experience with Yext as fair,

Pros:

It builds citations fast and lots of them. It takes the guess work out of citation building if you are newer to SEO.

Cons:

What I liked least about Yext was its cookie cutter set up and the limits that came with that. After a couple of weeks it got pretty frustrating.

Yext Response

3 years ago

Thanks for the review! We are happy to hear Yext has helped save your business so much time. We would encourage you to check out Hitchhikers - it's a program for every member of the Yext community to become an expert and explore the more in-depth mechanics of Yext. In the meantime, you know you can always reach out to your Yext team whenever you need help!

Angela
SEO Specialist in US
Marketing & Advertising, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Yext for Local SEO

5.0 6 years ago

Comments: Yext has been such a valuable tool for my team. We have used other tools in the past such as MozLocal and BrightLocal and Yext has been superior for us. Yext is constantly innovating and coming out with more helpful tools for us to utilize with them. Our Yext representatives have been an amazing support system for us as well.

Pros:

Lots of great new things about Yext: Google my business integrations, constantly adding new directories, knowledge tags, and analytics capabilities

Cons:

There have been a few glitches but Yext has always been able to correct the issue in a timely manner.

Yext Response

6 years ago

Angela, we appreciate you taking the team to leave a review and love to hear that our products and services have been valuable for your team!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

A Strong Product Offering that Puts Our Customers First

4.0 6 years ago

Comments: Yext allows us to double down on the marketing efforts we provide our customers on a daily basis, it seamlessly and easily allows us to protect, update and promote our customer's desired brands.

Pros:

Ease of use within the platform makes for quick and easy customer additions and updates.

Cons:

The load/render times of the platform can at times be rather slow, but the impact is minimal.

Yext Response

6 years ago

Thank you so much for the kind words. We appreciate your business and your review.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

A great way to push updates to my business listings

4.0 7 years ago

Pros:

I like being able to push out updated hours, photos, or statuses to all of the social media pages that I use for my business

Cons:

I would like to be able to do multiple locations at the same time for the updates instead of one store at a time

Yext Response

7 years ago

Thank you for leaving a review. We're glad to hear that Yext has been helpful in helping you to push updates to your business listings. Our Support Team would be happy to work with you in managing multiple locations. Please email [email protected], and a Yext representative will be able to assist you.

Allison
Sr. Manager of Search, SEO & SEM in US
Real Estate, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Feedback was requested

5.0 6 years ago

Pros:

The ease in being able to connect Yext to a third party platform API so we can streamline our NAP and hour information directly into the platform. We also utilize the bulk uploads for things like Facebook Covers often which saves a lot of time.

Cons:

I really like my Yext team, but sometimes I dread the monthly calls because they turn too sales focused. We're happy with the services we're currently aligned with, and it's great to be kept in the know of new features, but it can get a little much at times.

Yext Response

6 years ago

Thank you for the candid feedback, Allison. We're happy to hear you're saving time and finding efficiencies using our products. We appreciate the feedback around your monthly team calls and will pass it along.

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Yext is great for handling our Placement tool!

5.0 4 years ago

Comments: Overall Yext is great and super efficient with handling our clients listings!

Pros:

We use Yext to help manage the listings of our clients and so far so good! They are super responsive and I love how everything is updated pretty quickly when you submit or if you have a question

Cons:

The only thing that is a little confusing is the Review status and Cancelled status. If they are under review, it doesn't really give an indication of whether there is an issue or not and if a clients listing is cancelled, it doesn't really give you a reason as to why. You have to either resubmit it or ask Yext to clarify. Also, they do not do internal transfers if a client switches to our company- you have to cancel them out with the first company and then submit a new listing with Yext

Yext Response

4 years ago

Thank you for your review! We're glad to hear you're getting exactly what you need out of Listings. We want to make sure we clear up any questions you have about Reviews. Just reach out to [email protected] and our wonderful Support team will take care of it. Thanks again for the review!

Jeff
AVP Digital Communications in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Yext for Local Listings Management

5.0 6 years ago

Comments: We are using Yext to manage all of our local listings and are working to make them our system of record. Our websites and apps now use their APIs to access location data, eliminating the need to update changes in multiple places. This has been a huge help for keeping listings accurate.

Pros:

Easy to use and learn. We are able to add, update and delete data for all of our local listings very easily. Additionally, the reporting and analytics are great.

Cons:

The only negative has been that some of the additional packages are pricey in consideration of what we are already paying. The base listings and analytics packages are worth the money - scaling additional packages sometimes seems expensive.

Yext Response

6 years ago

Thank you for leaving your review, Jeff. We appreciate your feedback on the pricing and will pass it along to our team. We're happy to hear that you enjoy working with us and look forward to being your official system of record.

Jared
Digital Manager in US
Used the Software for: 2+ years
Reviewer Source

Ensure people can find your business online

5.0 7 years ago

Pros:

Lists your business on hundreds of sites instantaneously and ensures the information is accurate across all these different sites. Yext is a great tool to help people find your business online.

Cons:

Responding to reviews on listings that were created by Text can be confusing, but other than that, there's not many bad things I can say about this software.

Yext Response

7 years ago

Thank you for writing a review. We're glad to hear that Yext has made it easy to manage your business listings. We value your feedback, and we'll pass it along to our team. If you have questions, you can check out our Help page (https://help.yext.com/hc/en-us) or email [email protected].

Verified Reviewer
Verified LinkedIn User
, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great for managing multiple listings

5.0 6 years ago

Comments: Ease of managing, monitoring and reporting on multiple business locations' local listings, from Google, Yelp, Foursquare and more.

Pros:

The ease of use to manage, monitor and report on multiple listings at once. Yext is great, especially if your company has multiple locations.

Cons:

Doesn't have EVERY company listing integrated YET, and the analytics need to evolve a bit more. I wish the Yext analytics were integrated with Google Analytics.