MailerLite Reviews

Good Email Management System

Comments: My experience with Mailerlite is very good. Although as I’ve said it’s a little clunky to get around it has served it’s purpose for my business.

Pros:

I like the versatile features. It has capabilities to do landing pages and that is an invaluable feature for my business.

Cons:

It was somewhat hard to navigate and less user friendly than other email management systems.

A newsletter tool that has everything you need, with just a few minor problems

Comments: Very positive. I love software that does one thing right. Even though MailerLite has other products I'm not interested in (landing pages, forms, ecommerce), it does the mailing part brilliantly.

Pros:

I was able to set up an almost exact copy of our HTML email template using drag & drop tools from MailerLite. The platform has A/B testing features, which can come useful - but you need a larger list for this to be reliable. Creating emails is easy, and it has all the features you need to run a newsletter.

Cons:

The preview/testing options are more limited than I expected - it's a simple desktop & mobile preview, and not an advanced one where you can test the email in all clients. Logging in also has a minor problem. As MailerLite has multiple products, you need to select which one you want to use when you log in. There's an option to automatically redirect you to a specific product each time you log in - but if you remember your log in, that doesn't apply. You have to manually click it, even if you're only subscribed & using one product. It's a waste of just a few seconds each time you log in, but it's also such an easy thing to improve.

Good but limited

Comments: Overall i used it for building an email list

Pros:

Easy to use and set up if you have technical skill. Integrates with multiple software for free.

Cons:

Design builder is limited on mobile and can be hard to navigate for a novice.

Excellent beginner platform for email marketing if you're just starting out

Comments: Overall my experience with Mailerlite has been great, it'd helped me grow my business, learn more about email marketing, and i've used almost all of their tools in some aspect or another to help my subscriber base grow and my sales along with it.

Pros:

I have been using Mailerlite for about 4 years in my business. It's been a phenomenal platform for me to learn about email marketing on. It's quite user-friendly and easy to learn. It offers great features that can serve as double duty for your business such as landing pages that convert leads. I love their automations and use numerous automations in my business. They have been a game changer for my business and allowed me to give a more personal touch to my subscribers as I have multiple welcome email sequences that can slowly introduce my brand and myself and also lead to a soft sale.

Cons:

I do find Mailerlite can be a little glitchy sometimes, especially in their drag and drop email builder, I wish the developers would make it more streamlined. For example the side menu seems to disappear and to add an additional block to my email, I need to duplicate a block and delete the duplicate in order to bring up the menu. They also recently did a major conversion/upgrade from mailerlite classic to their new version and I thought they could've made the transition more seamless and less on their customers to do, as we had to migrate all of our own data. However if you're new to mailerlite that wouldn't pose a problem to you.

Great for starting out

Comments: I did like mailerlite but once it came time to upgrade when I reached 1,000 subscribers, I felt that others offered more for my money, even if they were slightly more expensive.

Pros:

I loved that up to 1,000 subscribers, it was free to use with pretty much all of the features. It's easy to create opt in forms, subscriber lists and segments etc.

Cons:

If you're on the free version, there's no customer support. There's not even a way to contact support without upgrading, you get sent to the knowledge base. It was a big problem for me as there was no answer to my issue on the knowledge base.

User friendly, lots of options, good reporting

Pros:

Easy to get started, user friendly, pretty intuitive, good report and analytics, easy to customize

Cons:

Requires approval before being able to use the service (that was standard when I joined though that might be different now)

Reviewing mailerLite.

Pros:

MailerLite’s intuitive interface, robust customization, powerful automation, affordable pricing, and detailed analytics make it a top choice for businesses seeking an effective and user-friendly email marketing solution.

Cons:

This is a very good website, I have been using it for a long time. It has helped me a lot.

MailerLite - emails go the wright way

Comments: Mailer Lite is easy to use and has a nice and intuitive design, getting around is eay with all the features and options in sight.

Pros:

A big pro feature for Mailer Lite is the drag and drop builder, it really help on creating nice emails and very important mobile optimized. Templates are always welcomed as it saved me a lot of time.

Cons:

There were some small things, but i dont think they worth mentioning here.

Very user friendly

Comments: We love it, easy platform. Easy to use. I would recommend to those who need to send out campaigns and flyers.

Pros:

It is very user friendly. You are able to send multiple emails easily.

Cons:

Pricing, we got stuck with a larger bill when we had a large campaign.

Goos Email Marketing Tool

Pros:

One of the most simple tools to get an email marketing campaign launched. The interface is pretty intuitive and easy to use, with few clicks any email campaign can be launched successfully.

Cons:

Maybe the plans available could be better.

All very good, once I got going

Comments: Overall, I like the company and the platform. It's not as slick as some of the others I've seen, but I believe it's a great value and gets the job done. I like that there are tutorials on just about everything, and customer support is very quick to respond when I have an issue.

Pros:

It truly is a "drag and drop" landing page and website builder! I've worked with other website builders that make it so much more complicated than it needs to be. With MailerLite, I just literally drag a text box from the sidebar and plunk it down wherever I want to on my landing page. It's super easy to move sections up or down, too. It's not 100% customizable, and I've had to adjust my design plans a little here and there. But that's probably a good thing for me, who is easily overwhelmed when I have too many choices. I can spend hours and days on things that just don't matter in the long run if I'm given too many options. MailerLite allows me to customize just enough to make the finished product fit my brand without completely overwhelming me with too many options. Overall, once I figured things out, I found MailerLite to be very easy to use and at an excellent price point!

Cons:

I wish there were more templates to choose from! Most everything can be tweaked and customized to fit my brand but I wish there was a template that was closer to what I was looking for from the get-go. I mentioned in the "pros" section that it's not 100% customizable, and found myself wishing here and there that I could just change this one little thing or move this/that over here/there. But like I said, being a bit more confined in the design options is probably a blessing for me and helped me get my landing pages, website and sales pages designed much quicker.

Really Solid Software and Customer Service

Comments: Love it. Will be hard to ever leave.

Pros:

Great customizability for emails and very simple to use. It is the most design friendly email service I have used. Also incredible customer service. I accidentally deleted a very important landing page built through mailerlite - I emailed their support and it was restored within an hour. I accidentally deleted ALL of our subscribers - I emailed support again and again they were all restored within a couple hours. Very impressed.

Cons:

I wish video was easier to insert into the emails. I also wish it was easier to segment. ConvertKit maybe a better option for segmenting and targeting.

Allows you to automate your way all the way through to your marketing and outreach goals

Comments: My first experience with MailerLite for conducting academic research was a huge miss from the very start, and ended up being quite disappointing because the numbers we were getting were abysmal by all accounts. But as I later found out from subsequent projects I worked on, the problem was not from the system, but from us (the research team). Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail. Ever since then, I have collaborated on over 15 different campaigns with MailerLite, and each of them were a huge success, with outcomes far exceeding our modest expectations.

Pros:

The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

Cons:

Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

Easy to use

Comments: I use it for myself, for my clients and I teach others how to use it. I really like this tool for campagnes, landing pages, and forms. At this moment I have no need to search for any other tool because I am fully satisfied with Mailerlite.

Pros:

I love how easy is MailerLite to use. You can find everything on Youtube and their academy. The most I like are the analytics and click map. If I consider the results I can improve my work every time.

Cons:

Sometimes it takes too long to save the work. It is a bit slow. I can not think of any other minuses about Mailerlite.

A Welcome Answer

Comments: The best.

Pros:

From the beginning MailerLite was easy to use, intuitive despite its comprehensive offerings. I didn't expect to be able to do so much, and switched anyway. And then came the surprise of how complete it was. I have had nothing but great experiences with support. The built-in explanations are thorough and clear, but live support is just an email and a few minutes ' wait away. I love MailerLite and just talked to a former colleague about it. He's in the process of switching from our old favorite. I don't think you can do better.

Cons:

Strange to say, the biggest challenge was that I thought it was harder to use than I thought. Now that I'm just following my intuition, my best guess of what to do, I have no problems with it at all.

Easy, complete and affordable

Comments: Great experience overall with great support which is essential when things get serious. Higly recommended and not just for pricing reasons.

Pros:

Ease of use, immediate support and the fact that you really do have everything you need (exotic features missing is of no importance), is what I like most on MailerLite.One great future too, is that you get to pay only for the unique emails used, thus allowing you to duplicate lists and run your campaigns exactly as you need to, without paying extra.

Cons:

I would like to have a better search and mass management option when it comes to subscribers handling and maybe some degrees of extra "freedom" or customization on ready to use tools when designing an email.

Hats off to the tech team and support functions at MailerLite

Comments: Having joined MailerLite - I am now the proud owner of ...1. an opt-in that attracts my Ideal Client and pops them on my email list, via a landing page2. a product that I'm selling directly out of Stripe via an integration with MailerLite that sends all sorts of wonderful automated emails 3. landing pages for an upcoming Masterclass that hopefully attracts my Ideal Client - I just feel very empowered and feel like I've elevated my business to a new level of automation which I didn't dream possible - because I am, as stated, a technophobe.My experience has been made even more positive because of the tech team support.

Pros:

The thing I rate really extremely highly is the level of support. Despite my 'not' being on the most expensive tier, I have found the support team very responsive to cries for help via email - they acknowledge the email, they keep me in the loop and they do their best to resolve the issue. I find that super-helpful, bearing in mind I generally see myself as a technophobe who is challenged by 90% of technology software.I also, recently migrated to MailerLite having been with a chimp who I simply couldn't work with - I found him incomprehensible and seriously not-fit-for use by me, specifically, and probably many people of my generation and techno-comfort levels. All chimp work had to be outsourced which was extremely frustrating and time-consuming and left me feeling dis-empowered. I have, admittedly, had some challenges with MailerLite but on the whole it's super-navigable and easy to use, and the tech support really elevates it for me into being a really desirable product.

Cons:

Hmmmm - I don't have enough to compare with and make meaningful input here.

I direct everyone to Mailerlite

Comments: The ability to have everything in one place is a big bonus. It helps to streamline business processes very effectively.

Pros:

Simple to start using and easy to use, does everything I need it to do, and probably a lot more! Being able to create landing pages & websites in addition to the emails is a huge bonus. I've created lots of landing pages & full website for clients on Mailerlite & they always look great & work well. Support is great, anytime I have a query, which is rare (usually when I've had a blonde moment!) I'm all sorted within a few minutes

Cons:

Classic version was pretty slow but the new version seems to have addressed that issue

Expensive, but we'll worth it

Comments: My open rate with mailerlite is better than any other provider I've used. It functions are easy to use, and I highly recommend it

Pros:

Mailerlite is easy to use, and adaptable. The design of the emails can be adapted to match my branding, which is essential. I can incorporate links for sales, and then monitor how the links are click and used. Being able to analyse my links and open rate is important, and mailerlite make it easy.

Cons:

Honestly, the cost is the biggest issue. The price has just increased, and when you grow your mailing list to a large quantity, it does get very expensive.

Seamless email marketing and my MailerLite experience

Comments: My overall experience with MailerLite has been positive so far, and has allowed me to streamline my email marketing efforts and achieve impressive results. Their response times have been consistently prompt, and their willingness to assist with any queries or issues is commendable.

Pros:

MailerLite has proven to be a game-changer for my email marketing endeavors. Here are some of the standout features that have truly impressed me:Navigating is a breeze. The interface is clear, well-organized, and user-friendly, making it easy for even a novice like myself to create visually appealing campaigns.The drag-and-drop editor is a real gem and allows me to easily design professional-looking emails without any coding. The pre-designed templates are also a huge time-saver.Automated workflows are simple and MailerLite has a range of automations that enable me to engage with my customers/subscribers in a more personalized manner, resulting in higher open and click-through rates.The ability to segment my email list based on my criteria is invaluable. This feature has allowed me to target specific event attendees , ensuring that my messages reach the right audience every time.The A/B testing functionality helps me fine-tune my campaigns for optimal performance. It's been instrumental in understanding what resonates best with my audience.

Cons:

While MailerLite is an exceptional platform, there are a couple of areas where I'd love to see some improvement:Although MailerLite offers integrations with other popular platforms like WordPress and Shopify, it would be really helpful if there was even more integration options with other tools I use in my marketing toolbox.While the pre-designed templates are fantastic, I'd like a bit more flexibility in customizing them. Sometimes, I find myself wishing for more font and layout options.

Great for creating email newsletters and shareable pdf brochures

Comments: Mailerlite is a Godsent, I think the export to PDF has a lot of potential.
There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email.
The PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus.
However, It'll be good to be able to track clicks, which currently can't be done as it's stored as a draft in MailerLite.
I know Mailerlite is an email marketing software but I'd love to be able to monitor the performance of newsletters turned into brochures the same way I can monitor sent campaigns. Even if it's something as simple as having a dashboard for draft campaigns and using Google Analytics to track clicks on it.

Pros:

- I used Mailerlite to create email newsletters (Which any email marketing software can do) but most importantly I used Mialerlite to create sharable pdf brochures showcasing our past/current projects (My client was an Architecture company). These "brochures" are light size wise as the target platform was Whatsapp. The images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website. - Design Options: I've used MailChimp, Active Campaign, Moosend and pretty much any Email marketing software you can think off, but in terms of design flexibility and templates, Mailerlite has the best design options. My favorite is the "Featured Image" block - Great Customer Support: Mailerlite is meant for creating email newsletters and not pdf brochures so it was a bit tricky working around that especially since the share to social media button wouldn't work since the newsletter I converted into a brochure wasn't technically an email campaign (I.e it wasn't sent to anyone/mailing list) but remained in my dashboard as a draft. I had a chat with them on how to arrange the elements so my brochure was 3 pages max, and how to reduce the size.

Cons:

- My emails kept going to the spam folder which was very bothersome, so I contacted support and I was told I'm not the only one having the same problem and that it's an issue they're working on as they were blacklisted (Or something like that) -As much as I love the featured image element, it renders differently on Outlook desktop app. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image. It was a bit disconcerting and there was no way around it.

Outstanding Product, World Class Customer Service

Comments: Five stars. Seriously, this is the best platform I've ever used. Again, I can't rave enough about the customer service. Whenever I have a question, I don't even bother digging through online forums or google searches. I just hit the chat box, and five minutes later I have my answer (usually accompanied by a meme...I told you these guys have a sense of humor). This level of easy access to customer service makes dealing with my mailing lists EASY, and if you've ever dealt with a convoluted platform like MailChimp, you know what a dream that is. The platform itself is also so easy to navigate and understand. Once I know where I feature or tool is located, I almost never have to ask where to find it again, even if I don't use it for a few months. That's because the platform is user-centric, logical, and clean. MailerLite also seems to invest effort into regularly updating and optimizing the platform so that it stays clean and usable. Add to that the incredible value of the product (MailerLite's prices are some of the best in the business) and you have a real winner.

Pros:

I've used mailing lists as a core of my marketing strategies for various businesses since 2011, and MailerLite is far and away the best. Many mailing list services are built around impossibly complex and counter-intuitive platforms that leave you searching for functions and features every time you need to use them. Not MailerLite. MailerLite is so simple and easy to use, and if you ever have a question, one of their expert customer service reps is only a quick instant message away. These guys are absolute experts. I've literally never had a question they couldn't answer, or find the answer to. They have a sense of humor, too, and I never have to wait very long to talk to one.

Cons:

Early on in my adoption of MailerLite I did have some issues with the software loading slowly, and occasionally not loading at all. I think these were just growing pains, and I've not had any issues for a while now. One feature MailerLite does not have that I really wish they would add is a tagging system. They offer what they call "groups", which are basically buckets to put various subscribers in. I wish there was a way to tag a subscriber with a note like "first time buyer" or whatever, so that I could then segment parts of groups later for more detailed targeting. I use groups more like lists. Most mailing list providers offer lists and tags. MailerLite seems to have merged both of these functions into one, calling them groups. The downside of this is that if you use groups as tags, and you like to use a really detailed tagging system, you end up with an absolute mess of groups, with some subscribers in multiple groups. It's not clean. Other than this, I really have no complaints. I miss tags, but not enough to give up the extreme usability and outstanding value that MailerLite brings over overpriced and convoluted options like MailChimp (yeah, I'm gonna name names).

Incredible value for the money

Comments: In addition to its low price relative to its features, what I appreciate most about MailerLite is its customer service. As I mentioned earlier, I have yet to come across a problem that someone on the MailerLite team wasn't able to help me solve. I love that they use screenshots to show me exactly how I can fix a problem. Also, they are FAST. I think the longest I have ever had to wait for an answer to one of my questions is an hour. More often, they respond in ten minutes or less. They are amazing!

Pros:

I use MailerLite for nearly everything related to my small Internet business. I use it to reach my people weekly, to announce new products, to automatically introduce new subscribers to my work, to offer giveaways, to launch new products, and more. I really enjoy that it has so many features--nearly every feature I need, in fact--and is so easy to use. I have yet to have a problem with any aspect of my email marketing that MailerLite has been unable to solve or help me with.

Cons:

Honestly, the only thing I wish MailerLite did that they don't already do is have an evergreen countdown timer. They have a fixed-date countdown timer that I use with my launches, but they don't have an evergreen timer that you can use within automations (that go out any time). I know that feature is under review, but I don't know when or if they have plans to implement it.

Best Platform For Email Marketing & Management On A Budget

Comments: I Love Mailer Lite! It has great features, it has an inexpensive entry price, and an easy drag-and-drop editor which makes for quick design. I always recommend it for clients on a budget or just starting out because they can learn on a free platform that allows them to use quite a few functions while they are getting their feet wet. With all the features available there is so much that can be done, from scheduled email sequences, evergreen sequences, or email campaigns for specific promotions. Overall great experience.

Pros:

The free package has a ton of features that allows you to test the capabilities of Mailer Lite without paying for it. You get a very large starter number for your list before you have to pay and the fee when you do is very minimal. The functionality and templates available on the free package again allow you to see what you can potentially do. You can schedule emails as well as set up campaigns. Integrations include Website platforms as well as using API so it can be added almost anywhere. You can also track the metrics of your campaigns as well as overall and individual opens on campaigns.

Cons:

Their templates are not very creative or exciting, so unless you have some of your own creative ideas, you are stuck with what they have. The templates are editable with their drag-and-drop editor. The platform has great functions but does not have as much design flex as some of the other platforms, so needs some work on that part. Their UX could also use some work to be more friendly to users who are not as tech-savvy

Mailer Lite to the Rescue

Comments: Overall, MailerLite is a user-friendly email marketing software that offers several useful features for businesses and organizations. Its drag-and-drop editor, automation workflows, and email campaign management tools make it a popular choice for many users. Additionally, its affordable pricing plans and free plan for up to 1,000 subscribers make it accessible to businesses of all sizes.However, as mentioned earlier, MailerLite has some limitations when it comes to integrations, design flexibility, and reporting and analytics features. Businesses that require more advanced features and integrations may find MailerLite lacking. Additionally, some users have reported issues with deliverability rates and email bounce rates, although these issues seem to be relatively rare.

Pros:

MailerLite is an excellent email marketing platform that provides a comprehensive suite of features for businesses of all sizes.One of the most significant advantages of MailerLite is its ease of use. The platform is straightforward to navigate and offers an intuitive drag-and-drop editor that allows users to create professional-looking email campaigns without any prior design experience. The platform also provides a wide variety of templates to choose from, making it easier for users to customize their email campaigns to fit their brand and style.

Cons:

My fist con is that Mailerlite has limited integrations: MailerLite has limited integrations with other third-party applications, which can be a drawback for businesses that rely on several tools for their marketing activities.Limited automation options: Although MailerLite offers automation features, they are relatively limited compared to other email marketing tools. This can be a disadvantage for businesses that require more complex automation workflows.