17 years helping Israeli businesses
choose better software

About Agile CRM

Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.

Learn more about Agile CRM

Pros:

Ease of use, Price, standard integrations are easy to connect and the widespread connectors that support Agile CRM.

Cons:

The inability to cancel despite following their instructions for cancellation to a tee.

Agile CRM ratings

Average score

Ease of Use
4.0
Customer Service
4.0
Features
4.1
Value for Money
4.1

Likelihood to recommend

7.5/10

Agile CRM has an overall rating of 4.1 out 5 stars based on 522 user reviews on Capterra.

Have you used Agile CRM before?

Share your experiences with other software buyers.

Filter reviews (522)

Ezéchiel
Ezéchiel
Agent in Benin
Verified LinkedIn User
Construction Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Avis Agile CRM

4.0 last year

Comments: It's a good software you can use the free version with more than 1000 customers but to benefit from all the features, you need a more expensive subscription

Pros:

It is a very good software for managing projects and tasks and even these clients. It is very great

Cons:

The major problem I encountered is that to benefit from all the features, you have to subscribe to a more expensive plan

Sai
Sai
Client Project Manager in US
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Enhances business potential

5.0 last year

Comments: Seamlessly generates insightful reports and enables users, the experience has been flawless

Pros:

AgileCRM is both affordable and its features and services work perfectly for sales teams to enhance productivity and ROI

Cons:

AgileCRM meets all expectations and there is nothing to dislike about it

Matthew
adfdas in US
Electrical/Electronic Manufacturing, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Trash

1.0 2 years ago

Comments: Frustrating. Waste of Money.

Pros:

Not much. There was something always wrong everytime I tried to use it over the course of 2 years.

Cons:

Technical support. They are horrible. Don't return calls and you can't talk to anybody who is technical. They always just call you back over and over again while they go ask someone else.

Ana Paula
Ana Paula
Environmental Consultant in Peru
Verified LinkedIn User
Environmental Services, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

A review of a complete CRM

4.0 last year

Comments: I liked the fact that it combines price and efficiency and ease of use for all types of businesses.

Pros:

Its best advantage is that it is free of charge and even the paid price for 50,000 contacts and more is very low at around $9 per user. It is also a very powerful CRM that generates specific reports.

Cons:

At times I have experienced some deficiency in Customer Service. It also lacks some functions such as project management, something that certain competencies do have.

mohammadd
mohammadd
Hr in India
Verified LinkedIn User
Food Production, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Cost-efficient and top-performing CRM software

5.0 2 years ago

Comments: I had a good time working with agile crm For my email marketing and tracking and helped me in my business

Pros:

A powerful and all-encompassing CRM tool, Agile CRM assists businesses of all sizes in streamlining their operations and augmenting customer satisfaction. With a broad array of features and functionalities, it simplifies contact management, lead tracking, marketing automation, and customer data analysis. Furthermore, it's user-friendly and offers excellent customer service

Cons:

Agile CRM currently offers support for six languages, but expanding the tool to include more languages would be a valuable addition

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Superb marketing and sales automation software.

5.0 2 years ago

Pros:

Agile CRM stands out as a remarkable CRM platform that empowers businesses to efficiently handle customer relationships and sales. This platform provides an extensive array of functionalities, such as automated email campaigns and customizable dashboards, that simplify the retrieval and interaction with customer data. Agile CRM's user-friendly and intuitive nature renders it a perfect selection for businesses regardless of their scale. By leveraging its comprehensive toolkit, businesses can optimize their customer relationship management procedures and boost productivity levels.

Cons:

This application is exceptional; I have no objections. The user interface is easy to use, and the customer support is outstanding.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Top-notch and cost-effective CRM software

5.0 2 years ago

Pros:

Agile CRM stands out as an affordable and user-friendly customer relationship management (CRM) solution that offers a wide range of powerful features for effectively managing customer relationships. The process of setting up an account is simple and hassle-free, and the level of customer support provided is exceptional. Based on my personal experience, this CRM has surpassed my expectations and delivered a consistently positive and satisfactory experience.

Cons:

Up to this point, the platform has been exceptional, and I haven't come across any problems

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Agile CRM: A Complete and Customizable Solution for Effective Customer Relationship Management

5.0 2 years ago

Pros:

Agile CRM caught my attention because it is a complete CRM platform that offers a wide range of features and tools. From contact management to sales automation, marketing automation, and customer service, Agile CRM covers all the bases. The user interface is straightforward and easy to use, making it a breeze to navigate through the platform. But what really impressed me was the level of customization it provides. I can easily customize the CRM to suit my specific needs and workflows, ensuring that I have the most effective tools at my disposal. Whether I need to manage my contacts, automate my sales processes, or engage with customers through marketing campaigns, Agile CRM has got me covered. It has truly transformed the way I manage my customer relationships and has become an indispensable tool for my business.

Cons:

AgileCRM stands out as the top choice for user-friendly software. Without any hesitation, I can assert that it is exceptional, and I have no grievances whatsoever.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

This CRM is exceptional and designed with user-friendliness in mind.

5.0 2 years ago

Pros:

I highly recommend Agile CRM to any business seeking to improve their customer relationship management. The platform's user-friendly interface and intuitive navigation have made it effortless for me to stay organized and on top of my customer interactions. Moreover, the extensive range of features available is unmatched, and the ability to automate repetitive tasks has been a real game-changer. Overall, my experience with Agile CRM has helped me feel more in control and organized in managing my customer interactions, and I would strongly recommend it.

Cons:

The addition of WooCommerce integrations like PrestaShop and Square Space would be highly desirable. With more options available, users would have greater flexibility in configuring their online stores.

Verified Reviewer
Verified LinkedIn User
Hospital & Health Care, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Enhancing Customer Satisfaction with Agile CRM's Powerful Features

5.0 2 years ago

Pros:

I am highly impressed with Agile CRM as a comprehensive customer relationship management solution. It offers an intuitive interface, robust customization, advanced reporting, seamless integrations, powerful automation, mobile accessibility, and secure cloud storage. It empowers businesses to scale rapidly while delivering personalized customer service.

Cons:

I have found this tool to be an exceptional management tool, and I haven't faced any negative side effects. The overall experience has been completely trouble-free.

Tom
Managing Director in Australia
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Good CRM but with some major ongoing bugs that they will not resolve

3.0 4 years ago

Comments: I have been using since 2008 - connecting JSON nodes to read data directly from Google sheets. I know more about Agile then most of their own staff. I have brought this exact issue many times.... and no change. So beware of this company, and the stupid bugs they refuse to fix.

Pros:

Emails are cheap to send -- JSON node is very powerful allowing high levels of integration and automation.

Cons:

Bug when trying to "copy" a campaign. It just gets stuck after adding the word "copy" to the start of the campaign name, and a pop up saving "saved" does not show. If you don't realise you did not see the popup, then you then think it has made the copy.... but you are still working in the old campaign. Many times this has lead us to overwrite our original campaign. Right now, I simply need to copy the campaign so send another our email for Black Friday. After 30min trying everything, including restarting my computer. I still have this bug and cannot complete a very simple task --- which now is proving very costly.

Agile CRM Response

4 years ago

Hi Tom, We are really sad that you had a bad experience with Agile CRM. We have always been a customer focused company and constantly endeavor to deliver the best services. Our product team also focuses on regularly rolling out more advanced and robust features. However, in this process, there remains certain features which are more complex to operate or have a bigger learning path. I recommend you to contact our customer success team for a personalized training so that you can get a better understanding on how to use them more efficiently. Thank you

Aaron
President in US
Real Estate, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

Alternatives Considered:

Stay away - will IRREPARABLY DAMAGE your ability to send emails to even your existing customers

1.0 2 years ago

Comments: In a word, awful. Setup is confusing. First you're presented the option to link your gmail account--I did. But it did not work. Engaged chat support. They tell me to disable the link, and to use a very convoluted process to first enable 2FA on our entire company's google account users, then set up a App Password in Google Account, then provide it to Agile as p/w when setting up IMAP/SMTP instead. I had followed the nagging setup icon instructions to create MX and TXT records as well, which chat support specifically told me to remove. I then sent an initial email in two batches of 15 receipients - existing customers we communicate with often in our business (they're tenants of our property management company). Gmail accounts received, Yahoo accounts got a 554 Permanent Error rejection response. I tried a stripped down version from within gmail (not Agile)--but then got the same 554 error. Sent a freshly composed email to a yahoo account of mine, as a test--same 554 error. These are all yahoo email addresses that have lots of prior back-and-forth with our company gmail account. Now however, Agile has created this 554 email leaving us completely unable to communicate with about 1/3 of our tenants. This is an irreparable harm. NOTHING IS WORTH THIS.

Pros:

I was drawn in by the lure of a free product.

Cons:

I'm now unable to send even regular text-only emails from our company's gmail account to any yahoo account, regardless of the number of prior emails back and forth between the two. We effectively now cannot use email to communicate with our existing customers reliably.

Chris
Specialist in Poland
Accounting Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

All-in-one

5.0 2 years ago

Comments: Overall, the all-in-one platform, automation features, customizability, affordability, and integration capabilities are some of the features that make Agile CRM a popular choice for businesses looking to manage their customer relationships and improve their sales and marketing processes.

Pros:

Agile CRM offers powerful automation features, such as lead scoring, email campaigns, and workflow automation. These features can help businesses save time and increase productivity.

Cons:

Issues with email deliverability when using Agile CRM's email marketing features.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Agile CRM: Pros and Cons Complete Review

4.0 2 years ago

Pros:

Agile CRM appealed to me because it is an all-in-one customer relationship management (CRM) platform that includes a wide range of features and tools for more effective customer relationship management. It includes contact management, sales automation, marketing automation, customer service, social media management, and other features. It also has an easy-to-use and understand interface. Furthermore, it provides excellent customization options, allowing users to tailor their CRM to their specific needs.

Cons:

The lack of customization options is the least liked aspect of Agile CRM. While it is simple to use, customizing the look and feel of the interface is not always simple. Furthermore, some users have reported that customer service is slow or unhelpful.

Rani
Quality engineer-1 in India
Computer Software, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

User of agile crm

5.0 2 years ago

Pros:

Powerful Web Analytics helps to monitor a customer’s online behavior and tracking when a customer opens the company’s web portal.Custom fields tags etc

Cons:

Campaign nodes feature.Marketing templates they can provide better

Michael
Michael
Loan Consultant in US
Verified LinkedIn User
Financial Services Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Fantastic and HIGHLY customizable

5.0 2 years ago

Comments: Agile is a highly customizable CRM platform for someone (or team) who wants detailed customization of not only the pipeline management but also automated (or semi-automated) email, phone/text integrations also.

Pros:

This is one of the most highly customizable CRM's I have found. the customizations and integrations are fantastic. Integrations of 3rd party software appears to be growing and is still a bit lacking but the key integration of google contacts sets if far apart from the competition.

Cons:

It can be a bit on the tedious side to customize and set up. It is not simple enough for many would-be users and does require some above-average computer skills. On the plus side, the ability to customize so much more than other CRM's is also what sets it far apart from the competition.

Jaime
Founder & Marketing Strategist in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Amazing Complete CRM & Automation software: Great Infusionsoft or Salesforce alternative, for 10% of the price tag

5.0 8 years ago

Comments: As a small business owner, and founder of Bloominari.com, a digital marketing agency helping small businesses to grow their companies online through beautiful design, automation and marketing tactics I was in search of the best CRM and marketing automation software for a truly affordable price. After literally about 2 months of research of various CRM and marketing automation platforms I finally decided to take AgileCRM for a spin (It was easy to try it, as they have an always-free lite version). Immediately I fell in love with it's interface, ease of use, and easy-to-setup platform. I previously worked with Salesforce.com and Solve360 CRMS, and have also tried BaseCRM, SugarCRM and many others throughout my business life.

Pros:

- Super affordable for the amount of tools, features and applications it includes. Starting at $10/user/month for it's starter version. - Great user interface - Easy to setup and use - Lots of native integrations with lots of web-based (Saas) apps such as Gmail, Quickbooks, Twilio and many many others. - Integration with Zapier, which basically let's you now integrate AgileCRM with 700+ other web apps, so this feature was a KEY for me. - All your emails automatically load from your Gmail inside AgileCRM, no need to BCC some email address. - Lots of sales, marketing, support, landing page, and amazing features added on at no additional cost. - Now you can purchase add-ons such as user permissions, triggers, additional automation campaigns and others without having to upgrade all your users to the next subscription level (this is something I requested, and their team listened and did implement this). -Their tech support is great, they care, they listen, and they modify/improve their system based on your feedback - Their team update the app every few days

Cons:

- Their standard subscription is $30/user/month if pre-paid for 2 years, otherwise $50/month, without too many added benefits for this level - Their starter subscription limits your marketing campaigns (automation) to only 5 campaigns, with 10 nodes (steps) on each. The standard gives you 10 campaigns, with 25 nodes each (much better). - Some updates happen without prior notifications to the user, and sometimes changes the User interface too drastically for some features. - Their E-mail templates are limited, but you can still bring in your HTML templates or use their WYSIWYG editor.

Agile CRM Response

8 years ago

Hi Jaime, Thanks for your appreciation and support.

Derek "Storme"
Derek "Storme"
Technical Director in US
Verified LinkedIn User
Retail, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Good overall system with a few glitches

4.0 6 years ago

Comments: We've got LOTS of information in here now, so at this point it would be more work to move than to just deal with the downfalls. Overall, my team has enjoyed the experience. I am a bit more technical so I am not as happy as they are. It has kept a great log of our consultants past and present, so in that respect - it has done it's job. I just feel like the cost (for 3 operators) does not justify the tool.

Pros:

Tags make it easy to compartmentalize different customers and the path to completion.

Cons:

Organization is a bit tough, and the separation of different features between Sales, Marketing, and Service areas is a bit disconnected. Creating a "path" for different actions can be quite confusing, and the fact that LOTS of actions (such as send an email when a certain tag is entered) do not happen. I think these run on cron jobs (say, every 15 minutes) and I feel like LOTS of the actions get missed. This is my biggest beef. The price structure is a bit nickle and dimey as well, and it seems like a big jump between I can do 3 actions and I can do 5 actions.

Agile CRM Response

6 years ago

Hi Derek, Thanks for your feedback. Our goal is to meet the needs of a growing business irrespective of its size. Our pricing model is the most affordable one in the market today and has been designed according to business requirements and its size. The tags feature helps you to segment your contacts and trigger necessary actions which take place instantly. For any further doubts on how to better use our tool for your needs, please contact our support team at [email protected].

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Agile - The best CRM tool in the market

5.0 2 years ago

Comments: The best CRM tool in current market in my opinion . Very cost effective and easy to use.

Pros:

We can easily track our project related stuff and tasks in Agile. We can micro manage tasks using Agile . The main goal of Agile CRM is improve business relationship . The name itself indicates Customer Relationship Management.Also it is a cloud based tool where we dont need to maintain any servers from our side.

Cons:

Customer care service should be increased a lot at least for the paid customers.Down time of the tool must be decreased i.e scheduled downtime.

Tyler
Marketer in US
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Really fed up with Agile

1.0 5 years ago

Comments: God. Awful. Avoid this like the plague. I'm only still using it because we're contractually bound at this point.

Pros:

There are a ton of different tools that they offer, but I say that with a caveat. All these tools are garbage compared to competitor software. Their support leader is actually nice to talk to. I'm sure his software team makes his job a lot more difficult.

Cons:

Where to begin...The landing page tool goes down every week. We've lost thousands of dollars in advertising because of this. Their team offers no resolution and refuses to offer a refund, they simply say "sorry for the inconvenience and we're working on fixing the issue". They'll offer you hours of "credit" which will be exactly the amount of hours that your pages were down. Supposedly their servers don't have enough memory for their users, which is a HUGE red flag for a software company. If you call their support number, the girl always says "our support team is busy right now but someone will call you within the next 20-30 minutes". I've been told that at least 15 times now. And without fail, every time, I have not received a call back within 5 hours. Normally they call back the next day. You can try to schedule a support appointment with their team, but normally they don't have same-day appointments. When their software is down or broken (which happens often), that means you are without a solution until the next day at the earliest. Countless features of the software have bugs and it seems like I'm submitting these issues on a weekly basis. The problems never stop.

Ken
Ken
CEO in US
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Feature rich, easy to use application that combines Sales Management & Marketing Automation.

5.0 8 years ago

Comments: We were looking for a solution that allows us to work out of a single system for both, marketing automation and sales management. We wanted to make sure that we don't have to piece that combination together using plugins and add-ons but wanted a natively integrated solution. We tried many CRM's and ultimately ended up with agile CRM and have been happy users since. As your confidence in the tool grows, you will be surprised how much it can handle and how configurable it is without becoming a too complex. The support staff has also been world class. Our requirements have always been tended to promptly. Last but not least, it is incredibly well priced, easily 50%-75% cheaper than other, comparable vendors.

Pros:

- integrates sales management and marketing automation natively - easy to use - feature rich with a lot of add-ons - very well priced - great support team

Cons:

- Small wish that I have: we have users that would be support users only, while others are sales users only. Would be nice if we could separate license fees on a role basis. But then the overall price we have to pay is still very low so that it really isn't a big issue for us.

Dennis
Dennis
Chief Engineer & Co-founder in US
Verified LinkedIn User
Food & Beverages, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

Extremely Worthwhile Investment - Time & Money || We tried them all, and picked Agile ||

4.0 7 years ago

Pros:

FEATURES: Pretty much every feature under the sun for automation (even correlating user behavior on website into triggers for a campaign is an effective tool due to how well the cookies work). ON-BOARDING: We've been able to schedule meetings with our on-boarding team who've been great in giving us real world usage scenarios and helping us settle into the product the right way and waste time looking for a way to do something or figuring out best practices from scratch. This is HUGE, very few solutions actually have something like this available to you. CUSTOMER SERVICE: Top. Notch. The chat support is great, they're patient and will stick around answering your questions all day, they even pass suggestions to the development team who actually implement them as new features moving forward if it's something you really need. Which is mind-blowing. OVERALL: It's complex and takes effort to learn what the product offers and how to use it. You're going to have to put the effort in, or it's going to be useless. That being said, once you put the effort in - Agile CRM gives you super powers compared most of your competition (because it takes effort, and requires learning). BOTTOM LINE: Imagine being in an iron man suit hovering above your competitors firing automated marketing missiles of lead-capturing/qualifying/scheduling sales quota destruction!

Cons:

Very much a DIY experience, not enough 'sane defaults'. Needs better testing/preview options for different campaign segments. But these are something all these 'all-in-one' CRMs need.

Adam
Adam
Vice President of Opportunity in US
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Not very easy to use as desired, customer support is lacking

3.0 6 years ago

Comments: Low cost option and an all in one solution if willing to sacrifice efficiency and organization

Pros:

I like that there are multiple features and uses for this software ranging from email marketing to contact management that can all be accessed in one place. The free plan includes some valuable uses as well.

Cons:

The process for organizing and managing follow up calls and sales funnel movement involves too many steps, which reduces the simplicity factor considerably. This has caused me to have to use other functions that weren't intended for the use I ultimately use them for, which can be frustrating. Customer support is outsourced and scheduled in 30 minute blocks of time and once that time is up, you are cut off regardless of resolving your issue and are then directed to scheduling another block of time at a later date.

Agile CRM Response

6 years ago

Hi Adam, All our processes are set up to guide you in using our CRM to its full potential and irrespective of the business (size or industry), our product is applicable due to the vast and necessary features we provide. We have a one-time implementation process to help customise the tool as per your business requirements. For this, our training specialists are always ready to help based upon your schedule. For any other issues, you can connect with technical support via chat and email at www.agilecrm.com/support

Nissanka
Nissanka
Software Engineer in Sri Lanka
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Generous offer of features

5.0 6 years ago

Comments: agile has made things easy. Now we can conduct successful marketing
campaigns not only with our own knowledge, but using the expertise of Agile and making
sure there isn’t anything missed. Have addressed most CRM features for the ease of our
clients to maintain a healthy link between the customer and organization. Have reduced
waiting times with the IVR feature, self service portal etc. generous number of features
for marketing/ sales management. All this for final achievement of revenue/sales
budgets. Achievement of customer satisfaction goals thereby building a loyal customer
base which helps in increasing market share through references.
Together with the above, a professional support team and the cost? probably about 10%
of the cost of competitive products which means a saving of 900%. And of course you
have the chance to experiment with the trial version. AgileCRM is truly agile. The name
speaks for itself.

Pros:

I wonder if there is any other CRM with so much of features. Agile has taken care not to wait until customers suggest including new features. I believe Agile has designed this CRM with the customer’s customer in mind. That seems to be the marketing strategy of Agile in selling their CRM. They rather should have introduced this as a total marketing management software than a CRM, as a CRM is only one part of marketing whereas Agile is loaded with almost all features of an ERP. Visible feature are a rich UI, Dashboard, ability to integrate with a host of third party apps, etc. but the invisible is endless, yet user friendly. Thanks to agile, goodbye to many separate hard & soft ware. You have most of it in one clever soft.

Cons:

agile CRM giving all this in one package is that have to complained about.

Evelina
Evelina
Greece
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

Agile CRM delivered its promise and exceeded my expectations

5.0 7 years ago

Pros:

There are a lot of pros regarding Agile CRM. To name a few: easy to setup and use, great features for all departments (marketing, sales, accounting etc) and very agile (can adapt to your specific business needs extremely well). Although all the expected functionality is in Agile, there are a lot of integrations for specialized tasks which is very important for being able to have visually "one system". Being able to have the free plan for more than a month was very important as it requires a lot of time to check and select a CRM. Also the free plan provides all the functionality you need to test and learn the CRM. Great support and the price is really good! It saved me a lot of time, money and because of it, I provide more professional services and I'm able to scale much more quickly and have control over by business.

Cons:

The support they provide could be improved. Representatives with higher expertise in Agile would be good as well as offering support during weekends.