Hootsuite Reviews

I highly recommend

Comments: It managed to be one step ahead in my social media strategy by allowing me to easily manage and publish content on multiple social networks from a single interface. The statistical reports are also very complete. However, I missed some features exclusive to the paid version. In summary, for those who are just starting out and mainly use a network, the free version is functional, but to get the most out of it, I recommend having one of the plans that include more advanced tools.

Pros:

I mainly liked the way Hootsuite makes it easy to publish content to multiple social networks on a schedule and in one place. The interface is very intuitive and allows you to create an easy-to-manage content strategy. With their calendars I can plan posts in advance, assign hashtags, and mention users. I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on reach and interaction. It is undoubtedly a great tool for those who must manage several profiles and do not want to constantly publish manually

Cons:

What I liked least is that some features such as message alerts are only available on the paid plan. While I understand that it is a way for the company to earn income, for those just starting out with a small budget, those alerts could be useful. Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary. In general I feel that the free plan is somewhat limited and to get the most out of it it would be better to have the premium versions

Easy-to-use one-stop social media marketing platform - but moving out of budget range

Comments: Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.

Pros:

Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.

Cons:

The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.

A useful tool for social media management

Comments: Hootsuite can be useful for a company that wants to publicize a product on different social networks because it makes it much easier to manage the accounts that you want to link to the tool.

Pros:

The ease and security provided by having several social networks connected in the same place makes their management easier and is useful to know if any product you offer has been made known.

Cons:

Hootsuite contains several plans with different prices, which fits a person's budget, but I feel that the packages that offer many tools are very high prices.

Hootsuite is the top software for handling many social media accounts.

Comments: In overall, it's the best tool to use if you need to manage many social media accounts at once, particularly on Twitter and Facebook.

Pros:

Hootsuite is simple to operate; I really like that all the platforms I use can be shown on a single page, and the publisher screen makes it simple to see at a glance precisely what you're posting on each day across all of your accounts. You can just drag and drop to rearrange your articles, and adding images is just as simple. It couldn't be much better.

Cons:

I can't think of a single drawback to this system. Very user-friendly, it rarely experiences outages. You may relax knowing that the program will automatically publish your posts once you've entered them. In two years of use, I have never once seen a bug in this program.

Best social media management tool

Comments: Hootsuite is a great social media management platform for social media management and content marketing agencies. It offers a wide range of features that can help save time and manage social media presence effectively.

Pros:

Managing all social media accounts easily from one placePost schedulingThe interface makes it very easy to monitor conversations and respond to themSocial media reporting is much more straightforward compared to each platform individually

Cons:

Free plan is very limited and doesn’t give the slightest hint of what the paid plan can do

Effective Social Media Management Service

Comments: Overall I like using Hootsuite for distributing content, and only need to use the actual platforms to post customized things.

Pros:

Hootsuite has a lot under the hood, many features that give users a streamlined social media output experience.

Cons:

Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that the actual social media platform offers.

If you manage multipe social media platforms, you should consider Hootsuite

Comments: Overall the experience to get started with Hootsuite is pretty fast and smooth. You can easily connect your social media accounts and publish content very fast. I wish there were more free tier I could use for the popular platforms.

Pros:

If you have multiple social media platforms and don't have time to keep posting on all of them consistently, Hootsuite can help with that. You can prepare your next month or week of content in the system, schedule them to be published on the scheduled times. The system also recommends more efficient times for publishing them.

Cons:

For some of the platforms, you can't share the same content in all platforms and need to prepare content for each platform separately even if the content are all the same.

A must have for any marketing agency

Pros:

Hootsuite is a fantastic product that enables you to manage multiple client accounts at the same time with ease. It allows our team to do their work so much more efficiently, it saves us many hours of work and does a fantastic job at everything we want.

Cons:

The learning curve is not steep, but it could be easier

Great social marketing tool

Comments: Overall a great tool which is getting better and better.

Pros:

We have used Hootsuite for post management so we can create a timeline of posts. Hootsuite is fairly easy to use for us.

Cons:

If I need to say anything that I did not like about Hootsuite it would be some of the navigation of the tool which could be cumbersome sometimes to reach certain areas.

Easy to use Social Media Tool

Comments: Great media product. Variety of features to follow.

Pros:

One of the easiest to use social media scheduling tools, we used it for almost a year. It is one of the best out there.

Cons:

Not so easy to deploy for a persons that are not tech or social media savvy, rather than that good to go for everybody.

A Great Tool For Social Scheduling - But Others Offer More For Less

Comments: Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

Pros:

Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

Cons:

The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.

Impressive social media management

Comments: Hootsuite offers a range of collaboration tools, enabling teams to work together on social media campaigns and strategies.

Pros:

Hootsuite enables users to manage multiple social media accounts from a single dashboard, making it a popular choice for businesses with a strong social media presence.Hootsuite offers advanced scheduling and automation tools, which can save time and streamline social media management workflows.Hootsuite provides detailed analytics and reporting features, enabling businesses to track social media engagement, performance, and customer interactions.

Cons:

While Hootsuite offers a range of advanced features, some users may find the tool complex and difficult to navigate, particularly those who are new to social media management.Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses that rely on automation and integration capabilities.

It enables us to attract new clients and reach out to our devoted supporters.

Comments: By scheduling posts to go out at the most effective times, you may reach more customers, increase interaction, and increase conversions.

Pros:

Hootsuite's first significant application was scheduling posts for times when I wasn't available to post them. Today, there are a ton of scheduling tools available, including automatic schedules that publish our posts at the same time every day regardless of when I compose them, eliminating the need for me to manually enter the information each time.Hootsuite has a ton of information to display, thus in order to manage it all, it is presented in tabbed styles. I have full control over our feeds and can alter what displays on a particular tab. Prioritize influencer messages, create a tab just for customer service messages, whatever.With analytics, I may learn more about what customers desire and compile that information into reports that I can customize.Manage and evaluate the effectiveness of social advertising to attract new clients in addition to devoted followers.

Cons:

Sadly, the fundamental plan has certain flaws. If I want advanced features, I'll have to pay.There are some issues with the post creator's text editor.It is annoying to not be able to amend a planned post within five minutes of the scheduled publishing time.

Essential Social Media Management Platform

Comments: I work for a digital marketing agency who manages the social media pages for over 40+ businesses in Egypt and the Middle East, We run an incredible amount of pages on different social networks because they are too many nowadays, Almost 6/7 Pages/Profiles for each account and this is the hardest part to keep everything under control and collaboration with the right monitoring tools and to have a seamless post schedule for the whole month without a single fail, I like the fact that through all the years Hootsuite never pushed anyone to subscribe or pay for a personal use through limiting the capabilities and this makes us, We pay because we're an agency handling many accounts but for others they don't have to.

Pros:

I like their easy-to-use interface with the user-friendly publishing tools to create and schedule posts to multiple social networks with the ability to collaborate in real-time with your team members and being able to assign permissions with my organization and with/for clients for a seamless access and maximum monitoring, I also like the deep insights we're able to gain through their in-depth analysis, It enables us to measure our performance across different channels to stay on top of trends and to drive the highest value of our organic/paid reach.

Cons:

We needed a functional mobile application because it's 2022, And the reporting capabilities still not smart or bringing any difference between it and the social networks built-in reporting tools, Also adding some algorithms and AI/ML for the whole platform would be good specially for the content recommendation part.

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Comments: Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Pros:

My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Cons:

The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Impressive free plan

Comments: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros:

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons:

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Love this social tool!

Comments: I saved ENORMOUS amounts of time with Hootsuite. I can't imagine doing all that it helped me do manually... from monitoring comments, to responding to people, to scheduling multiple posts a week on multiple platforms per week, to everything in between. Hootsuite really helped me streamline my job even when we had limited budgets and resources to do anything else.

Pros:

I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome think I love about Hootsuite is the ability you have to help gather content. I was constantly looking for things to retweet to get engaged with others online, so I used one of my columns to track particular keywords. I could then get real-time tweets and posts from people talking about the topics I wanted to engage with and retweet for the brands I was managing. Honestly that made my job 100x easier!

Cons:

I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.

Manage and schedule your tweets (and posts) for SUITE results

Pros:

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week. PROS The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc. Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Cons:

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison). You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

All about Hootsuite

Pros:

Hootsuite is a must haev platform for marketing media managers who want to make better use of their time, acquire insights into their messaging and audiences, and connect with customers more regularly to expand their following. Hootsuite is a great application that I would suggest to everyone who utilizes social media for business. It allows you to track hashtags, scheduled tweets, learn about your audience, and obtain insights into which messages are the most popular.

Cons:

The limitation on the number of streams you may have is something I dislike about Hootsuite. They also have several payment levels, which give you additional options, but it might be challenging to figure out which one is best for you. My company switched back and forth through free and premium trials several times a year since we couldn't determine which was best for us, so I suggest doing some study into all of the features associated with the various tiers before committing.

Hootsuite makes good use of the social media dashboard

Comments: We started with Hootsuite Free, but then installed Hootsuite Pro. We needed a low cost alternative, it is definitely low cost, I heard about Hootsuite from the blogs I follow and looked for more information online. The most important tasks I wanted to accomplish, was to schedule posts on social networks like Facebook, LinkedIn and Google+, this way, it wouldn't need to be done by hand. I know the Facebook page has the option to schedule a new login date, however, having to log into three different platforms and copy and paste took more time.

Pros:

For younger or smaller companies, time is valuable and the ability to schedule up to 30 messages at a time means you send once a month and it's complete. Enjoy an hour or two focused on the topic, this relieves the stress of having to remember to log in several times a week when other events get in the way. Likewise I am interested in analytics, I may access each social networking site and watch it, however, at that time I could be engaged in something else. I am fascinated to observe the performance of each magazine in different channels, especially because each of these differs in the way the material is consumed.

Cons:

I would like to see a keyword or hashtag report included, which is not in the free version, but, even so, I wouldn't complain. When I used the free service, my main goal was just to share content and showcase a greater presence in different media. They are equipped with the Hootlet owl that can be employed to schedule posts in Chrome and Firefox browsers. Interesting, I've noticed that it sometimes has a lot of bugs, so I generally don't use it or install it. I wish it was more efficient, as a small portion of the content is created on the fly. However, it is a free resource, so I'm not complaining.

HootSuite - The Ultimate Social Media Tool

Pros:

It's a one-stop-shop for all your social media needs. You can manage multiple accounts in one place, schedule posts, and track analytics.The user interface is super easy to navigate. Even if you're not the most tech-savvy person, you can figure it out.You can customize your dashboard to fit your specific needs. Want to track engagement on a specific post? Easy peasy.The customer support is top-notch. If you do happen to run into any issues, their team is quick to respond and always helpful.

Cons:

The price can be a bit steep. It's not cheap, especially for small businesses or individuals.It can be overwhelming at first. Since there are so many features, it may take a bit of time to fully understand and utilize everything HootSuite has to offer.Overall, I absolutely love HootSuite. As someone who manages multiple social media accounts for both personal and professional use, it's a game-changer. While it may have a bit of a learning curve and the pricing can be a bit high, it's definitely worth it for anyone serious about managing their social media presence. Give it a try, and you won't be disappointed!

The standard, but not my favourite

Comments: I manage a number of social media accounts for an international software company, and am also tasked with monitoring social mentions for our brand. For all my (relatively minor) issues with Hootsuite, it certainly lets me get the job done. On the level of features, I think Hootsuite is near the top of the heap as far as most social media management platforms go. Just don't expect the prettiest packaging, best user experience, or to be able to fully schedule your social activity in advance on some networks.

Pros:

Make no mistake about it; when it comes to getting your social media work done, Hootsuite will deliver. Its scheduling feature is great, it (mostly) does a good job of letting you tag things, and it offers a good suite of analytics features that will help you review your social media performance and deliver key insights to other members of your organization.

Cons:

My issues with Hootsuite aren't dealbreakers, but they do make me less than enthusiastic about bringing my business to this platform. The UI just isn't very attractive or intuitive, which is a shame. Competitors offer much more modern looks and simpler posting functionality than you get with Hootsuite. Annoyingly, and I know this isn't Hootsuite's fault, there are issues relating to who you are able to tag on certain networks, like LinkedIn. I often find myself unable to schedule a post to LinkedIn because of who I need to tag, and having to post manually defeats the purpose of having Hootsuite in the first place. I do understand that this is an issue created by the social networks themselves, but it's an annoyance nonetheless.

Great for Managing My Nonprofit Social Media Pages!

Comments: If you manage multiple social media pages for an organization or business, this is a great tool that will make your life so much easier and save you a lot of time!

Pros:

Hootsuite is a great timesaver. I love that as I'm setting up social media posts for the week, I can schedule posts across multiple platforms at the same time, and be able to further tailor them to the character of each platform (Facebook post vs. Twitter post) all from the same site. I also really appreciate how you can add or remove different "streams" from your viewing page for each social media platform. For instance, on my Facebook tab in Hootsuite, I have my page's scheduled posts in one column, our already published posts in the next column, and our inbox messages in another. For Twitter, though, I have my page's tweets in one column, our other newsfeed tweets in another (which I can retweet, reply to, and like all from that column in Hootsuite!), our mentions in a third column, and our direct messages in another.

Cons:

Overall, Hootsuite is great, but there are a couple of things that bother me from time to time. When scheduling Facebook posts with multiple photo attachments, I've found that Hootsuite will publish each photo as a separate post, but with the same text each time, instead of including all the images in one post. This means that in these cases, I always have to go to Facebook's page to schedule posts with multiple images instead of being able to do it from Hootsuite. It's not something I have to do very often (typically, I only include one image with a post), but it's annoying nevertheless. I've also occasionally had Hootsuite incorrectly block me from being able to schedule my posts because it's internal clock is off and says that my posts (which I'm trying to schedule for several days away) aren't being scheduled for more than 5 minutes in the future.

A comprehensive social media management suite, with just a few shortcomings

Comments: Overall Hootsuite has proved to be a trustworthy and competent social media management platform.

Pros:

The simplicity of being able to schedule simultaneously for multiple social channels is a huge time-saver. Having to separately publish and schedule posts on 3-4 platforms daily is a huge hassle and a drain on time. Hootsuite solves this problem and is a social media marketers best friend for that reason.

Cons:

One major caveat is the unfulfilling Instagram scheduling feature, which isn't exactly a true scheduling tool. Instead of scheduling and automatically posting Hootsuite requires users to have a push notification sent to the user which must then be opened in Instagram before posting. It's a bit of an inconvenience not being able to directly schedule posts to Instagram and having to use this workaround which feels amateurish.

Great for bloggers, businesses, and brand influencers who need to stay on top of social media posts.

Pros:

Being able to measure my or my business's social media stats is super important, naturally. That data is presented to us in a way that helps us to very easily understand not just how many people are engaging with our social media posts and when, but HOW that's happening, period. Which type of posts generate the most site traffic? What time of day or night might our posts be the most or least popular or engaging? How long does it take me or my team to respond to posts? These are important things to know, as they have the potential the build up or break down our brands. Scheduling content is, of course, a huge plus when you've got 10, 12, 15 different posts across multiple platforms to help keep your audience involved and engaged in what you're doing. It's also super helpful for people and businesses that are very busy outside of their online content, and may not have a dedicated social media team to lighten the load.

Cons:

The Android app can be very slow to load at times. It could be just me, but I'm usually on wifi and have a flagship Samsung that hit the market a year ago. It also gives me trouble sometimes when I'm posting to Instagram via Hootsuite and I check my posts via the actual Instagram app, and the Hootsuite Instagram post won't be there. Weird stuff. I should add that in these instances, I am using the 'Post Now' option, and not scheduling posts for a future time. Could be user error, but if it is, I think this may suggest that when it comes to posting to Instagram through Hootsuite, the process isn't as easy or straight-forward as it could or should be.