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About Hootsuite

Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.

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Pros:

The analytics side of Hootsuite is one of its greatest strengths. The support team respond quickly.

Cons:

Additionally at least once or twice the scheduled content has failed to post, and it is difficult to track these.

Hootsuite ratings

Average score

Ease of Use
4.3
Customer Service
4.2
Features
4.3
Value for Money
4.1

Likelihood to recommend

8.0/ 10

Hootsuite has an overall rating of 4.4 out 5 stars based on 3,790 user reviews on Capterra.

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Filter reviews (3,790)

Leah
Leah
Detailer in US
Verified LinkedIn User
Automotive, Self Employed
Used the Software for: 1+ year
Reviewer Source

Productivity to the max

4.0 7 months ago

Comments: Despite these minor drawbacks, Hootsuite has greatly enhanced my efficiency and effectiveness in managing social media. It's a powerful tool that I would recommend to anyone looking to streamline their social media management efforts.

Pros:

I’ve been using Hootsuite for the past year, and it has been an absolute game-changer for managing my social media presence. The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week. The ability to monitor all my social channels in one place is incredibly convenient and helps me stay on top of engagement and trends effortlessly. Hootsuite's analytics tools are comprehensive and insightful, providing me with detailed reports that help me understand my audience better and refine my strategy. I also appreciate the collaboration features, which make it easy for my team to work together seamlessly.

Cons:

There are a few drawbacks. The free version is quite limited, which might not be suitable for small businesses or individuals with more extensive needs. Additionally, some of the advanced features can be a bit overwhelming for beginners and might require a learning curve. Occasionally, the platform can be slow, especially during peak times, which can be frustrating when you're trying to get work done quickly.

Sammantha
Sammantha
Consultant in US
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great Social Media Management Software

5.0 4 months ago

Comments: Great experience so far! Been several months and they’ve been so helpful.

Pros:

Hootsuite’s training resources for their platform and social media marketing are top notch!

Cons:

I do wish posting stories through Hootsuite was easier. I wish the app had more to offer.

Anonymous reviewer
Writing & Editing, Self Employed
Used the Software for: Free Trial
Reviewer Source

hootesiute review

5.0 2 months ago

Comments: it is the best and it has been able to make my work easier

Pros:

the best tool that i can use to manage more social media accounts, and it has the best features to schedule and publish all in one central place and it is time-consuming software

Cons:

the down side is that it is high-cost software, has limited free plan and also lacks advanced features

Verified Reviewer
Verified LinkedIn User
Retail, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

We switched away from Hootsuite!

3.0 9 months ago

Pros:

We used to like Hootsuite, it has a nice UI and UX but simply lacks features that we need to maintain our social media presence.

Cons:

The cost of the software. So much software out there offers the same platform with more features for less.

Steven
Digital Communications Manager in Australia
Consumer Goods, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Solid, dependable social media management tool

5.0 4 months ago

Comments: Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels

Pros:

I like that it allows our team to manage all our social media accounts in one place and saves us time

Cons:

I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available

Jason
Owner in US
Education Management, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Powerful, Time-Saving Social Media Solution for Serious Users

4.0 3 months ago

Comments: Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy.

Pros:

The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place.

Cons:

The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it.

Elle
Elle
Company owner in Spain
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

If only it were cheaper!

5.0 4 months ago

Comments: Easy to use and does exactly what it describes.

Pros:

Hootsuite is super simple to set up and use. It enables me to run several Social Networks on behalf of clients.

Cons:

The price. €99 per month is a lot of money.

Jeb
Jeb
Project Manager in US
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great software for managing Social Media

5.0 8 months ago

Comments: Overall I've really liked using Hootsuite for its simple design and ease of use. It's been a really useful tool in our social media journey.

Pros:

I'm able to manage our companies social media accounts. We don't get a lot of interaction but about once a month we post to the 3 platforms that we utilize. It's FB, Twitter and Instagram. I love that I can do the work once and have the post go to all 3 platforms.

Cons:

Hootsuite used to have a free level and we used it for years. Now we are reevaluating what we are going to do because we're a small business and every dollar counts in this economy.

Mike
Owner in US
Food & Beverages, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great for SMM

5.0 2 months ago New

Pros:

I like the social media monitoring all in one place

Cons:

Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications

Jackson
Information technology manager in US
Consumer Services, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Hootsuite Review

5.0 2 months ago New

Pros:

I like being able to post across all social media platforms.

Cons:

The cost of the software is too expensive.

Thomas
Marketing Specialist in US
Automotive, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Simple Setup but still Feature Rich

4.0 last year

Pros:

The ease of use is a massive plus for Hootsuite, both in analytics report generation (customized reports too!) and in multi-account management and scheduling. It's by far the most intuitive program I have used across this toolset.

Cons:

The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the only pain point I have experienced with Hootsuite.

Chitrang
Chitrang
Software Engineer in India
Verified LinkedIn User
Telecommunications, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A great tool for social media management

4.0 4 months ago

Comments: It has been a great software and a game-changer for the marketing and analytics teams. It saves a lot of time and effort in posting content on multiple platforms. Its in-depth analysis has helped our team expand our reach and business.

Pros:

It is a great and efficient scheduler for my posts across various social media platforms. It has an interactive user-interface, which helps do the work efficiently. Using its intelligence, the software also informs me the right time to post my content to enhance the user-engagement. Customer support is also good and prompt. It also offers an in-depth post analytics, for proper insights.

Cons:

The pricing, in my opinion, is on the higher side, as compared to what its competitors are offering. Its posting feature on Instagram needs to be improved, otherwise it is a great tool

Abella
It supervisor in Qatar
E-Learning, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

My fantastic experience with hootsuite

4.0 5 months ago

Comments: Was great, and still i use it and i advice people to try it.

Pros:

The way the site look and analysis statistics

Cons:

I like the scheduling and to make a content created it’s help me a lot for save my time and mange my busy day.

Julie
Property Manager in US
Hospitality, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A all in one social media handler for my social accounts.

5.0 3 months ago

Comments: Hootsuite has helped me stay organized and on top of my social media game. Now I can actually engage with my followers and grow my online presence without feeling overwhelmed.

Pros:

It is like my mission control for all things social media. I can schedule posts across all my channels, keep an eye on what people are saying, and see how my posts are performing, all in one place. It's a real time-saver.

Cons:

I wish the free version had a few more features, but even then, it's still pretty awesome.

Dana
Hospital Marketing Manager and Supervisor in US
Veterinary Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Another Little Bird is Taking Care Of It All

5.0 5 months ago

Comments: Our hospital uses Hootsuite to manage every single one of our social media channels. We are constantly updating various channels for client education as well as regular updates on "What's New" in our hospital and Hootsuite has been the fastest way to keep up on a regular schedule.

Pros:

Its an easy way to manage our entire hospital's social media channels and run it through the chain of command and it allows us extra time to work on additional projects! It integrates with every main social media outlet we use.

Cons:

The only negative I have is the pricing.. its on the higher side for sure but I would say its worth the price since I am saving so much more time!

Dylan
Dylan
Administrative Assistant in UK
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Social media marketing on auto-pilot

5.0 last year

Comments: While I had it, Hootsuite was a great piece of software that allowed me to easily manage a much larger online presence than I ever could have without it. But their best features were locked behind a paywall, and their new pricing model has completely locked us out of ever doing business with them.

Pros:

Hootsuite made it incredibly easy for a marketing team of one to manage a small army of sub-brands for our agency and maintain a constant online presence. Their analytics and scheduling recommendations allowed us to target our posts at the times that were most impactful for our demographic and our engagement went up as a result.

Cons:

Hootsuite used to have a free tier, but now all of their tiers are eye-wateringly expensive and they have completely priced out our small business from ever using them.

ali
ali
content creator in US
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

I suggest it to you

4.0 10 months ago

Pros:

I like its post managements and content managements and it helps content marketing

Cons:

I think it would be better if multi account management will be better and its ease of use of course is not so good

Emily
Marketing Director in US
Consumer Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great platform for managing multiple accounts

5.0 3 months ago

Comments: Overall, I thoroughly enjoy the platform and would recommend it to anyone looking to manage multiple accounts.

Pros:

As a content creator/manager, Hootsuite makes it very easily to monitor multiple platforms at once

Cons:

Sometimes it can be hard to get new accounts to connect to Hootsuite. It is also a little pricey.

Heather
Administrative Assistant in US
Libraries, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Easy-to-use one-stop social media marketing platform - but moving out of budget range

4.0 last year

Comments: Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.

Pros:

Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.

Cons:

The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.

Carol Mae
Social Media Manager and VA in Philippines
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Reasons why businesses should start using Hootsuite

5.0 8 months ago

Comments: My experience in Hootsuite is very great because its really easy to use and very convenient.

Pros:

What I like the most about Hootsuite is its ability to let me post in different platforms and let me handle different social media accounts.

Cons:

So far, I do not have something I do not like in this tool.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Hootsuite for social

5.0 5 months ago

Comments: 10/10 recommend this software. It gives you suggestions like when the best time to post on social media for the best engagement, which helps you get the most bang for your buck and more reach.

Pros:

I like that it allows you to manage all of your social media in one convenient place.

Cons:

If you've never used it, it can be a little intimidating, but it is overall user-friendly.

Verified Reviewer
Verified LinkedIn User
Food & Beverages, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Social media will always be up to date

5.0 last year

Comments: As long as I use hootsuite wherever I am, my busyness and lack of time for social media maintenance is greatly helped, I am used to scheduling my content for social media platforms, then I can also pull reporting on my customer engagement on my posts, which ones are more interested in my posts, the time when many followers like my posts and I can also multi-manage accounts with the team, so that I as an administrator can do other work but I can also do other work.

Pros:

Hootsuite is a tool that can help you track and manage multiple social media platforms simultaneously. Created by [sensitive content hidden] , it can monitor what people have been saying about your brand and help you respond instantly.Through Hootsuite, you can instantly connect to networks like Facebook, Twitter, and Google+ so you can post updates or reply to responses instantly without having to go to these sites. With multiple accounts to manage for business, Hootsuite is a popular and reliable tool for many companies today.Scheduling PostsAnother important reason to use Hootsuite is that it allows you to schedule messages across all social media platforms. This can help you create a solid social media strategy, such as placing the right time at a certain hour so that followers will always pay attention to the content. Simply choose a time that works for your marketing needs.

Cons:

Engagement tracking I need to explore and learn more to analyze the extent of my brand's engagement with customers. But, Hootsuite always provides clear and accurate reporting with the conditions in the field.

Stacey
Brand Manager in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best social media assistant

5.0 6 months ago

Comments: I started using Hootsuite years ago and as my social media presence grew the platform grew with my needs

Pros:

ease and ability to manage social media posts have increased my overall reach.

Cons:

nothing, very user friendly and well priced

Andrew
Senior Web Developer & SEO Specialist in US
Defense & Space, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Huge Time Saver and Chaos organizer

5.0 last year

Comments: Overall it's a great product that everyone should use if you are struggling with social media management.

Pros:

It's greatest value is being able to manage all your social media channels in one place easily and post across all channels seamlessly. The ability to schedule content in advance is such a great feature that helped us bring order to the chaos we used to have with social media.

Cons:

Nothing major in particular. The only thing we had difficulty with sometimes is making Images used the right sizes for all the channels.

Nathalie
Proprietor and Creator in US
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Hootsuite Is An Entrepreneur's Dream!

5.0 11 months ago

Comments: Hootsuite is a must-have for business owners, but also for content creators. Trust me, your life could be SO much easier -- just get this app!!

Pros:

I adore how much time this app saves me. I never have to spend time replicating and reposting content to every platform individually. That was so annoying and time-consuming! Now all I have to do is post from my Hootsuite account, and it will post the content to all of my platforms simultaneously!!!!

Cons:

I have no complaints about Hootsuite. I am loving the experience.