Sugar Market Reviews

"MAP that can really enable SMB to Enterprise customers"

Comments: It's a fabulous tool for the price to make designing and sending targeted emails a breeze.

Pros: The ease of use and intuitiveness of the platform is very apparent. The UI is fresh and new, without any of the older generations of code that are used in a marketo or other traditional MAPs like ClickDimensions. This product, for its price, offers a lot in terms of options when designing and customizing email marketing campaigns. The support team is by far and away the best I have ever seen from any software company. Truly exceptional support.

Cons: The product sometimes, due to releasing very new updates often, suffers from a performance or stability standpoint. It can be annoying but it does not happen frequently enough to warrant a discussion.

"Lots of features"

Comments: It has a lot of features and takes sometime to learn all of them. But after that it is a pretty efficient software

Pros: Lots of features and flexibility

Cons: Large amount of features sometimes have a drawback as it takes time to learn them

"Well rounded, fully functional product"

Comments: Great value for a fully functional package.

Pros: Lots of features and functions
Intuitive user interface
Excellent support and training programs and materials
Well documented
Very good integration with 3rd party systems

Cons: A lot to learn
Incremental changes to functionality as new updates are implemented can be confusing

"Need to know HTML and CSS to use the email and landing page "builders""

Pros: Customer service, service and support is consistent.

Cons: The constant updates that seem pointless and have no effect on the major issues with the package - i.e. the events builder, nurture campaign builder, lack of reporting information and landing page / email testing process. Also, the package only works in Firefox.

"The analytics I get are useful."

Pros: I like the integration with outlook and the lead score. The lead score gives me insight to potential opportunities that I've never had before.

Cons: A lot of people get good lead scores because they open all of the emails, but aren't reading them, so they aren't as qualified as their score.

"Salesfusion and Bullhorn CRM working together"

Comments: Experience has been very good and the team is responsive, support is very helpful and the product is robust

Pros: Purchased Salesfusion to use with an implementation of Bullhorn CRM - the integration worked perfectly and the team who managed the onboarding process has been fantastic. Great team and product at Salesfusion - all the tools needed to run complex demand gen programs

Cons: No complaints abotu the product at this time

"Great platform for our email marketing blast campaigns"

Comments: Great for our business

Pros: Great user experience in the website.

Cons: landing page tab.

"Awesome platform"

Comments: Lead Nurturing, Newsletter Automation, CRM, Lead Scoring

Pros: Customer support is amazing, quick to respond and resolve questions and issues. The system has been great for us and allows us to take our marketing efforts to the next level!

Cons: There is a learning curve for sure. This is not a platform you just implement and go, it takes some learning but once you do, its a powerful system.

"Review"

Pros: I like the functionality of the automation and being able to schedule a series of emails based on the reader's previous action

Cons: Some of the functionality of the software sometimes breaks, like the widget to edit text in the email.

"Great for emails"

Comments: Overall, my experience has been very positive. We get great analytics out of this program, and great customer support!

Pros: The email builder is easy to use and automatically optimizes for mobile. The integration between Salesfusion and our CRM has increased the communication and clarity between marketing and sales.

Cons: I have experienced occasional slowness and trouble uploading images and distribution lists.

"Salesfusion Excellent Software"

Comments: Very positive with quick and accurate support from dedicated team

Pros: Easy to use and understand
Helps to track efficiently

Cons: Everything is perfect . Only needs some video tutorials for quick guide on using the software.

"The Swiss Army Knife of Email Marketing Tools!"

Comments: For the money, this has got to be one of the best pieces of software available. Whether you're looking for a good CRM, a dynamic ESP, or a powerful Web analytics tool, SalesFUSION has you covered. I only wish I had more time to use all of its many features!

Pros: The biggest pro to SalesFUSION is the customer service. Jamie Whited is our rep, and I have never encountered a more professional, helpful and responsive member of a Customer Service team. The software is extremely powerful. It gives us extraordinary visibility into our website traffic and the things that influence it. Drip and trigger campaigns are easily executed, surveys are quickly developed and deployed, and the combination WYSIWYG/HTML email editor allows me to do anything I want to an email. I could not ask for more.

Cons: The only downside to SalesFUSION is that with all of its features, it takes some time to learn all of the platform's capabilities. That said, there is ample documentation to make the learning process easier, and there's always someone available to answer any questions you might have. SalesFUSION allows me to do things that I didn't even know I should be doing, so learning about the product felt more like learning about marketing best practices. That's the kind of value you get with SalesFUSION. (And yes, that's really the worst thing I can say about it!)

"One year in"

Comments: The onboarding training process was very thorough and I refer back to those videos often. Once I got hands on, everything was pretty user-friendly, but once in a while things don't work when they should work (have to be deleted and readded and then it works).

Pros: I really like the ease of use for certain parts of the system - the landing page builder and the nurture campaign flow come first to mind.

Cons: I don't like that the different pieces of the system don't match each other (email builder vs landing page builder). And that they don't always work together (event module doesn't play nice with everything).

"An excellent tool that can grow with you"

Comments: I had experience with Salesfusion already in place at a previous position, but after that it was my first choice when needing a new automation tool in my current position. In the meantime I worked with Pardot and Marketing Cloud, but still chose Salesfusion. The functionality and price are excellent, and the team is exceptional, not only in onboarding and everyday help, but in hearing suggestions and implementing them.

Pros: Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.

Cons: It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.

"Fully support Marketing Automation platform"

Comments: Our intent with SalesFusion was to create a consistent customer experience, minimize the amount of ongoing manual lead processing and integrate with our CRM system. To date, we've accomplished all 3 objectives and now have a proven platform to expand for future lead generation campaigns. SalesFusion was the right choice for us and has been a solid partner with sound advice and guidance.

Pros: The integration and set up support came from the same company, thus minimizing confusion and cost while streamlining the implementation. With customization and CRM integration, it was very important to us to have the additional services available to us from the same company.

Cons: As with most software, we found occasional bugs and glitches in the system as we worked through implementation. Fortunately, SalesFusion was able to respond and fix the majority in a short time frame.

"Powerful Tool for Power Users"

Comments: SalesFusion handles the demanding tasks we need it to but there is a bit of a learning curve involved. The interface seems to be designed purely to accomplish the tasks it needs to with the User Interface taking a backseat. This is fine for those who have more complex marketing tasks to complete but maybe not for the average consumer. I will say, however, they are working hard to make the interface more user-friendly and easy to use. In the 3 years I have personally been using the software they have added many new "drag and drop" features which have made things much easier.

Pros: Support is helpful. Constantly working on improvements. Can accomplish complex tasks.

Cons: Too many layers to the interface. Not the most user-friendly.

"SalesFusion Review"

Pros: Mass notifications can go out in a matter of minutes

Cons: I wish I could attach documents to the mass emails

"Overall good software"

Pros: I enjoy the ability to put in my own HTML code when creating emails. I think the built-in editor is decent

Cons: There are sometimes lags and false information can be transferred from one campaign to another

"Great customer service"

Pros: Great customer service and onboarding training. The email building tool is easy to use. Landing pages are easy to create and use.

Cons: The tool has a bit of a learning curve. Also, I feel like it does a lot of the same things that free tools (such as MailChimp) do and isn't necessarily worth the price.

"Great Customer Service"

Pros: The platform is really easy to use. Any question or issue I've run into has been quickly solved by the support team. They are easy to access via phone, chat, or email.

Cons: The only feature I'm currently missing is an easier way to send an HTML email that appears to be text-only.

"Extremely happy with our selection"

Comments: We highly recommend this solution. The customer support is fantastic. We never have to wait long for a response to our questions (and we have many) and there seems to be no limit to their willingness to "hold our hand". In a similar price range we were previously paying for Sales Genius, Sales Fusion has exponentially greater functionality. It doesn't even compare. This is a great solution.

Pros: The functionality is fantastic. I've yet to have a "I wish it did this" moment. In fact they thought of things I never would have dreamed I could do with a solution in this price point. The functionality for slicing and dicing a list and including and excluding recipients based upon past campaign response and other factors is great. The web analytics are extremely helpful and I haven't even touched the social networking piece yet. The integration to MSCRM is tight and the drip and trigger functionalities are easy to use and very robust.

Cons: If this is your first purchase of a solution with this sort of functionality it will take you some dedicated time to really grasp the workflow. Not necessarily a con but more of a reality. If you don't have a large team to execute your activities it can seem overwhelming but the sales fusion staff is there to help.

"So Many Possibilities"

Comments: Great. They have a great software as well as staff.

Pros: Salesfusion has more capabilities than any other email marketing system I have ever used.

Cons: Learning it was difficult. It's a very vast software. The training webinars and Salesfusion University make up for that how.

"It is never their fault"

Comments: I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It does communicate with my other software but it does not update properly. I have had emails sent out at 3 am because my user profile went from EST to some random time zone. I put multiple requests in the have this resolved but it was changed back with out a reason for it being changed in the first place. Emails scheduled for a nurture have just sent out prior to their scheduled release date. When I put a ticket in it was pushed off. I have gone weeks without a response from their support team and not a single time have they took responsibility. They like to blame Microsoft Dynamics or the user rather than take responsibility for their product. Their new user interface has made interactions improve but their customer service is still sub par.

Cons: Horrible customer support and frequent malfunctions

"Sales Fusion is Great!"

Comments: The training team, and especially [SENSITIVE CONTENT HIDDEN]are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion!

Pros: The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!

Cons: There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.

"Great Marketing Automation Tool - Straightforward and easy to use"

Comments: Salesfusion has helped our marketing team save time and made creating campaigns so much easier! We've gone from manually updating lists using Excel files and constantly re-adjusing emails to make them look good on all platforms to make things work with only a few clicks! I definitely love Salesfusion, the ease-of-use and integration between CRM and MA platform!

Pros: Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.

Cons: The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.