789 results
Why Capterra is free
Slash the time it takes to manage and optimize your Google, Microsoft Advertising or Facebook Ads campaigns to just minutes a day. Learn more about Adzooma
Enjoy our FREE award-winning advertising platform and join over 100k businesses already optimizing their ads. Adzooma's AI and machine learning based PPC platform offers stress free campaign management, state of the art optimization and advanced automation, all in a easy to use interface. Scan for 50+ optimization 'opportunities', many of which can be actioned with a single click, track PPC performance and highlight over/under spending to improve your quality score, conversions and ROI. Learn more about Adzooma
Enjoy our FREE award-winning advertising platform and join over 100k businesses already optimizing their ads. Adzooma's AI and machine learning based PPC platform offers stress free campaign managemen...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
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Remarkety is a leading Email & SMS eCommerce Marketing Platform for segmentation and personalization based on shopping behavior. Learn more about Remarkety
Remarkety is best suited for eCommerce SMBs that want to take their email & SMS Marketing strategy to the next level and market-based on shopping behavior data and purchase history. The only Email & SMS marketing service that was built from the ground up for eCommerce. Remarkety is a multi-channel marketing automation service that integrates with all major eCommerce platforms with a one-click installation. Learn more about Remarkety
Remarkety is best suited for eCommerce SMBs that want to take their email & SMS Marketing strategy to the next level and market-based on shopping behavior data and purchase history. The only Email & SM...
  • Analytics/ROI Tracking
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  • Drip Campaigns
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Wrike is an enterprise project management software with templates, time tracking, Gantt charts, Kanban boards, reports, and more. Learn more about Wrike
Wrike is an award-winning project management software trusted by 20,000+ companies worldwide. Create a streamlined digital workplace using custom request forms, Kanban boards, Gantt charts, time tracking, real-time updates, and performance reports all in one place that can be shared company-wide. Integrate Wrike with 400+ applications to automate your everyday processes. Customize workflows and reduce the need for emails, meetings, status updates, and more. Work smarter, not harder with Wrike. Learn more about Wrike
Wrike is an award-winning project management software trusted by 20,000+ companies worldwide. Create a streamlined digital workplace using custom request forms, Kanban boards, Gantt charts, time tracki...
  • Analytics/ROI Tracking
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  • Drip Campaigns
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BetterMetrics is a Marketing Reporting Automation App that pulls all your PPC data into one place (spreadsheet/reporting tool) hourly. Learn more about BetterMetrics
BetterMetrics is a Marketing Reporting Automation App that helps digital marketers pull all their PPC data into one place for easy reporting and in-depth analysis. We integrate with Google Sheets, Data Studio & BigQuery to give you complete freedom with your reporting needs. BetterMetrics is the only platform on the market that pulls your data every 30 minutes (not daily/weekly) and at only $49/month - not $500. Save time and a lot of money - sign up for your free trial. Learn more about BetterMetrics
BetterMetrics is a Marketing Reporting Automation App that helps digital marketers pull all their PPC data into one place for easy reporting and in-depth analysis. We integrate with Google Sheets, Data...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
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Get all the tools you will need to build better customer relationships online under one roof. Learn more about Sendinblue
Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads. What makes us different? Sendinblue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Grow. Sell. Engage. Learn more about Sendinblue
Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads. What makes...
  • Analytics/ROI Tracking
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The Ridiculously Easy Way To Build Your Entire Online Business Fast (Without Hiring Developers, Web Designers, or Systems Integrators) Learn more about Kartra
The Ridiculously Easy Way To Build Your Entire Online Business Fast (Without Hiring A Team Of Developers, Web Designers, or Systems Integrators). Kartra really isn't just another all-in-one miracle platform; it's a marketing tool that works for you. Kartra comes loaded with professionally-designed templates, expert-written copy, detailed 360-degree analytics, a powerful autoresponder, affiliate management, built-in checkout, and so much more. Learn more about Kartra
The Ridiculously Easy Way To Build Your Entire Online Business Fast (Without Hiring A Team Of Developers, Web Designers, or Systems Integrators). Kartra really isn't just another all-in-one miracle pl...
  • Analytics/ROI Tracking
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High-end solution designed for effective collaboration, communication, social networking, and workflow and knowledge management. Learn more about Bitrix24
Highly secure, turnkey intranet solution for small and medium-sized businesses designed for effective collaboration, communication, social networking, business process and knowledge management. Allows better knowledge continuity by moving data from network silos and local drives to a well-protected centralized repository. Wikis, blogs and forums ensure social-enabled knowledge bases for improved teamwork. Learn more about Bitrix24
Highly secure, turnkey intranet solution for small and medium-sized businesses designed for effective collaboration, communication, social networking, business process and knowledge management. Allows ...
  • Analytics/ROI Tracking
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User.com is an advanced marketing and sales system that helps automate personalized communication and streamline business processes. Learn more about User.com
User.com is an all-in-one marketing automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers. Reach clients through a wide range of communication channels: email, live chat, chatbot, push notifications, dynamic page content, and many more - all available in one place. Interested in Marketing Automation? Get a free 14 day trial with no upfront payment Learn more about User.com
User.com is an all-in-one marketing automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers. Reach clients through a wide range of c...
  • Analytics/ROI Tracking
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Freshworks CRM is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business. Learn more about Freshworks CRM
Built on the next-generation customer engagement platform, Freshworks CRM helps break internal silos and deliver personalized experiences across marketing and sales. The AI-powered CRM enables sales and marketing professionals to better understand customers with the right customer insights at the right time across each touchpoint. The CRM includes salesforce automation, marketing automation, chat, and telephony all in one solution. Learn more about Freshworks CRM
Built on the next-generation customer engagement platform, Freshworks CRM helps break internal silos and deliver personalized experiences across marketing and sales. The AI-powered CRM enables sales an...
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Ecommerce marketing automation for smart sales-driven marketers that have outgrown the generic email marketing platforms. Learn more about Omnisend
Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others. Learn more about Omnisend
Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages usi...
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Simply the best, GetResponse Email Marketing is made to help you gain more leads and more sales with less stress, more success! Learn more about GetResponse
Connect directly with everyone, anywhere, anytime. Proven Email Marketing from the experts trusted by 350,000+ businesses for more than 20 years, with unmatched deliverability to get your message to the right audience at the perfect time. We made creating emails easier than ever with customizable designs and a drag-and-drop editor built to do the heavy lifting for you. Send based on sequences, triggers and segments with easily digestible data to optimize based on what works best for you. Learn more about GetResponse
Connect directly with everyone, anywhere, anytime. Proven Email Marketing from the experts trusted by 350,000+ businesses for more than 20 years, with unmatched deliverability to get your message to th...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
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Sender makes it easy for e-commerce marketers to send effective automated marketing emails and drive more revenue. Learn more about Sender
Sender makes it easy for e-commerce marketers to send automated marketing emails and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantContact. With 1-click integrations you can connect your Magento, WooCommerce, WordPress, PrestaShop and other webshops and send transaction emails as well as highly converting newsletters in order to grow your business. Everything you need for effective email marketing within a few clicks. Learn more about Sender
Sender makes it easy for e-commerce marketers to send automated marketing emails and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantCont...
  • Analytics/ROI Tracking
  • Segmentation
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EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads. Learn more about EngageBay
EngageBay is a simple, affordable, all-in-one marketing, sales and service CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails, and automate your marketing funnel through marketing automation - all from one easy to use platform. Learn more about EngageBay
EngageBay is a simple, affordable, all-in-one marketing, sales and service CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy custom...
  • Analytics/ROI Tracking
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Affordable, Intuitive & Feature-rich Email Marketing Software for marketers and business owners. Starts with a 14 days free trial. Learn more about SendX
SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $9.99/month Learn more about SendX
SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX ...
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Cloud Communication platform, providing services through API integration and/or its Web Platform. Learn more about ROUTEE
Routee is a Web and API cloud solution that reduces digital costs, increases conversion rates, generates new leads, and makes it easy to cross and upsell. We achieve all of the above by Messaging (Text/SMS, Two-Way SMS, Voice, Email, Viber), Voice (IVR, Click-to-Call), Verification (Two-Factor Authentication, Number Lookup, Number Validation), Phone Numbers (Virtual Numbers). Our clients have seen up to 183% and 760% increase in ROI and revenue respectively. Learn more about ROUTEE
Routee is a Web and API cloud solution that reduces digital costs, increases conversion rates, generates new leads, and makes it easy to cross and upsell. We achieve all of the above by Messaging (Text...
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Safe and easy LinkedIn automation tool - automate LinkedIn connections and messages. LinkedIn lead generation, prospecting & sales. Learn more about InTouch Tool
Chrome extension to automate LinkedIn connections and messages. Choose your target audience using standard LinkedIn search / Sales Navigator / CSV file. The tool will automatically scrape their LinkedIn profiles and send them personalized connection requests and message sequences. Supports 1st, 2nd & 3rd degree connections, extracts emails from LinkedIn. The best LinkedIn prospecting tool. Perfect for LinkedIn lead generation and sales. Safe and easy LinkedIn automation. More: InTouchTool.com Learn more about InTouch Tool
Chrome extension to automate LinkedIn connections and messages. Choose your target audience using standard LinkedIn search / Sales Navigator / CSV file. The tool will automatically scrape their Linked...
  • Analytics/ROI Tracking
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Website personalization solution that helps create dynamic landing pages & send personalized emails to optimize customers' experiences. Learn more about Personyze
Personyze is a comprehensive website personalization platform that allows you to personalize your site in virtually any way that is technically possible, based on over 70 visitor characteristics, including behavior, referral, CRM data, and more. Combine the power of AI-based recommendations with traditional targeting and over 20 content tools, to add to or change your site to create a more relevant and engaging experience for visitors. Learn more about Personyze
Personyze is a comprehensive website personalization platform that allows you to personalize your site in virtually any way that is technically possible, based on over 70 visitor characteristics, inclu...
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AutoPilot allows you to monitor your ads and automate the bids continuously to decrease your ad spend and also increase your sales. Learn more about AiHello
Amazon Ads Automation to help grow your revenues, reduce work hours spent on ads management and decrease your ad costs. Take complete control of your e-commerce marketing on Amazon. AutoPilot monitors all your campaigns and keywords and continuously tweaks the bids, adds high performance customer search terms and optimizes ad costs to keep your revenue flowing and your ad costs low. Learn more about AiHello
Amazon Ads Automation to help grow your revenues, reduce work hours spent on ads management and decrease your ad costs. Take complete control of your e-commerce marketing on Amazon. AutoPilot monitors...
  • Analytics/ROI Tracking
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Build meaningful customer relationships over any channel with the Infobip full-stack cloud communication platform. Learn more about Infobip
Infobip is a global leader in omnichannel communication, helping brands to create meaningful relationships with their customers, at scale. Our communications platform is powering a broad range of solutions, messaging channels, and tools for advanced customer engagement, security, authentication, support, and retention. Learn more about Infobip
Infobip is a global leader in omnichannel communication, helping brands to create meaningful relationships with their customers, at scale. Our communications platform is powering a broad range of sol...
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iAPPS Marketier is a leading marketing platform that pairs campaign management and marketing automation seamlessly. Learn more about Unbound Marketing
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder to behavior-based drip email campaigns - helping you to efficiently create emails, landing pages and full customer experiences that convert. Learn more about Unbound Marketing
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campa...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
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Bumbl

Bumbl

(0 reviews)
Turn your marketing ideas to life in seconds use simple drag and drop visual workflows to create cross-channel campaigns Learn more about Bumbl
Bumbl is an omnichannel marketing automation tool that helps businesses in setting personalized and targeted campaigns to increase lead generation through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more! Maximize your ROI by nurturing the leads through personalized customer experience as per the segments, with the right communication strategy observing the demographics, customer behaviour, and much more. Learn more about Bumbl
Bumbl is an omnichannel marketing automation tool that helps businesses in setting personalized and targeted campaigns to increase lead generation through Push Notifications, In-app Messages, SMS, Web ...
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools any...
  • Analytics/ROI Tracking
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Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution.
Zoho CRM empowers small to large-sized organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system.
Zoho CRM empowers small to large-sized organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and ...
  • Analytics/ROI Tracking
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Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, ...
  • Analytics/ROI Tracking
  • Segmentation
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All the marketing tools, features, and expert guidance you need to succeed, all in one place. Create your free website today.
Whether you're looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features and expert guidance you need to get online, and grow online, all in one place. Create your free website today.
Whether you're looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features and expert guidance you need to get online,...
  • Analytics/ROI Tracking
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All-in-one digital marketing tool trusted by 7,000,000 users.
Semrush is all-in-one marketing suite that has been used by over 7,000,000 digital marketers worldwide. It consists of more than 50 products, tools and add-ons that help companies market better online. Semrush in numbers: 50+ products, tools, and add-ons. 140+ databases globally. 20 billion keywords. 31.8 trillion backlinks.
Semrush is all-in-one marketing suite that has been used by over 7,000,000 digital marketers worldwide. It consists of more than 50 products, tools and add-ons that help companies market better online....
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
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130,000+ customers in 170 countries use ActiveCampaign to automate their marketing, from contact management to email personalization.
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations.
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses o...
  • Analytics/ROI Tracking
  • Segmentation
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Keap's platforms, Lite, Pro, Max and Max Classic (formerly Infusionsoft) provide all-in-one CRM, sales, and marketing automation softwa
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business.
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from rep...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
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#1 Marketing Platform For SMB's! Create a Free Account
Get everything you need to manage and grow your business All from a singular platform create your free account today to explore the platform and compare plans and pricing.
Get everything you need to manage and grow your business All from a singular platform create your free account today to explore the platform and compare plans and pricing....
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
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Build better customer relationships with the #1-rated Business Messenger.
Intercom is a Conversational Relationship Platform (CRP). With Intercom, you can build better customer relationships through personalized, messenger-based experiences across the customer journey. The world's most successful companies, like Atlassian, Shopify, and New Relic use Intercom to deliver conversational customer experiences through chat, bots, and personalized messaging.
Intercom is a Conversational Relationship Platform (CRP). With Intercom, you can build better customer relationships through personalized, messenger-based experiences across the customer journey. Th...
  • Analytics/ROI Tracking
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SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs.
SharpSpring is a comprehensive revenue growth platform stacked with sales and marketing automation features. Its one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd-party CRM integration, social management tools, landing page & blog builders, universal CMS compatibility, and integration with hundreds of apps. SharpSpring is usually less than 1/3 the cost of other platforms and offers marketing agencies a special partner program.
SharpSpring is a comprehensive revenue growth platform stacked with sales and marketing automation features. Its one of the most flexible platforms on the market, offering powerful, behavior-based emai...
  • Analytics/ROI Tracking
  • Segmentation
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Act! makes it easy for businesses to grow, delivering proven CRM and powerful emarketing, the ultimate toolset.
Act! CRM provides users with everything they need to market like a pro, turn leads into sales, and win raving fans for life. For over 30 years, Act! has been a pioneer in the small & midsized business software market and today offers the rich functionality, unparalleled flexibility, and exceptional value that enables a perfect fit for every customer.
Act! CRM provides users with everything they need to market like a pro, turn leads into sales, and win raving fans for life. For over 30 years, Act! has been a pioneer in the small & midsized business ...
  • Analytics/ROI Tracking
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Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Marketo Engage is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
Marketo Engage is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include ema...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
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Empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships.
Meet Salesforce Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Meet Salesforce Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead m...
  • Analytics/ROI Tracking
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Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.
Unlimited sending. US-based support. Email experts on staff. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support and a 98% deliverability rating.
Unlimited sending. US-based support. Email experts on staff. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professi...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
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Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into customers. Professionals can create custom landing pages or funnels by using the inbuilt templates to attract customers. ClickFunnels enables teams to capture customer's contact information and send targeted follow-up messages via text or desktop notifications to reconnect with the visitors.
Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into cust...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
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Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise.
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
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Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM is a All-in-One CRM with Sales, Marketing and Service automation in single platform. It has sales tracking, contact management, marketing automation, web analytics, two-way emails, telephony, and helpdesk with a simple, clean and modern interface.
Agile CRM is a All-in-One CRM with Sales, Marketing and Service automation in single platform. It has sales tracking, contact management, marketing automation, web analytics, two-way emails, telephony,...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
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MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs.
MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs. Forget complex settings. MailerLite's user-friendly software allows you to quickly create your beautiful email campaigns, track their results, manage subscribers and unsubscribers, design custom popups and landing pages, and much more. MailerLite has lots of helpful features and integrations, yet they manage to keep it simple and easy-to-use for everybody.
MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs. Forget complex settings. MailerLite's user-friendly software allows ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement.
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels.
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spa...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing tools for medium & enterprise businesses to build powerful personal connections with their customers.
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading inbox delivery rates, advanced personalization and real time reporting, Campaigner is the preferred choice of over 100,000 businesses worldwide.
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading in...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sugar helps sales, marketing and service teams to reach their full potential in everything they do.
Deployed by 2 million individuals in over 120 countries, and PC Mag Business Choice Best CRM Software Award for the fourth year running, the only CRM software that readers would strongly recommend to their peers. Sugar is for the disruptors, the innovators and the visionaries. Sugar offers an industry-leading customer experience, a simple interface and an intuitive customization platform.
Deployed by 2 million individuals in over 120 countries, and PC Mag Business Choice Best CRM Software Award for the fourth year running, the only CRM software that readers would strongly recommend to t...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
End-to-end client experience platform built for small businesses.
Meet Thryv, the end-to-end client experience platform built for small businesses. Thryv integrates essential business functions like estimates and invoicing, appointment scheduling, payment processing, text and email campaigns, managing customer lists, social media, and more.
Meet Thryv, the end-to-end client experience platform built for small businesses. Thryv integrates essential business functions like estimates and invoicing, appointment scheduling, payment processing,...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Revenue acceleration happens when B2B marketers unify top of funnel.
The Integrate solution unifies demand channels into a powerful SaaS platform so marketers can ensure that every lead is globally compliant, accurate and intelligent before is passed into marketing and sales systems.
The Integrate solution unifies demand channels into a powerful SaaS platform so marketers can ensure that every lead is globally compliant, accurate and intelligent before is passed into marketing and ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands across 100 countries
Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage,...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
The efficient and intuitive visual production platform, delivering a well-crafted creative experience for communicators and teams.
Featuring advanced automation and customization capabilities, along with an ever-growing library of templates and original visual elements, Creatopy (former Bannersnack) gives you the tools you need to spark your creative journey, and keep your visual content organized and always on-brand. Design, communicate, and shine!
Featuring advanced automation and customization capabilities, along with an ever-growing library of templates and original visual elements, Creatopy (former Bannersnack) gives you the tools you need to...
Data Management Platform (DMP) that gathers customer data and helps deliver relevant and personalized advertisements to consumers.
Data Management Platform (DMP) that gathers customer data and helps deliver relevant and personalized advertisements to consumers.
Data Management Platform (DMP) that gathers customer data and helps deliver relevant and personalized advertisements to consumers....
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Act-On is a growth marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle.
Act-On, the worlds leading growth marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry.
Act-On, the worlds leading growth marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve effi...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Klaviyo is a growth marketing platform enabling brands to build unlimited high-value relationships through email, mobile, and web.
What do sophisticated D2C brands like ColourPop, Huckberry, and Chubbies all have in common? They rely on Klaviyo to supercharge their growth. Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. And the results speak for themselvesbrands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.
What do sophisticated D2C brands like ColourPop, Huckberry, and Chubbies all have in common? They rely on Klaviyo to supercharge their growth. Klaviyo is a growth marketing platform that helps you d...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Marketing automation tool that assists businesses with omnichannel marketing, lead scoring, campaign reporting and website tracking.
dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platforms impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences.
dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platform...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms

Marketing Automation Software Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.