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Marketing Attribution Software

Marketing Attribution software is used by businesses to identify the best performing advertising channels, such as TV, social media, phone, email, etc. This type of software is typically used by marketing teams to track user conversions across all touchpoints and evaluate the effectiveness of marketing efforts.

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Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance. Learn more about Funnel
Funnel is the leading marketing data hub designed to help marketing teams own their performance. With Funnel, marketers connect data from any marketing platform; store, organize, and share it with any visualization tool or data warehouse – all without writing a single line of code. With solid connections that serve up game-changing insights, data-driven companies such as Havas Media, Adidas, Sony, and Home Depot unlock the true impact of their data. Learn more about Funnel

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
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An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.
The single easiest way to manage marketing attribution in one place, monday.com's drag-and-drop platform allows team members to collaborate effortlessly. Customize boards to support your unique workflows and ensure that team members know exactly what to do in what order. From ideating new campaigns to analyzing performance, monday.com lets you build the custom solutions you need to make better data-driven decisions without endless sync meetings. Learn more about monday.com

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
Wrike is an award-winning marketing work management software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles. Learn more about Wrike

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Measure (previously Bizible) is the industry’s leading B2B marketing attribution solution that allows you to measure the value and ROI of every interaction across the customer journey. Its data model lets you specifically attribute pipeline and revenue to individual touch points. Marketo Measure integrates with leading CRMs, marketing automation, and ad providers. The advanced features include predictive account engagement scoring and boomerang journey stages for deeper insights. Learn more about Marketo Engage

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Data exploration and analytics solution combining modeling, transformations, and derivations at the same layer.
Looker, now part of Google Cloud, is reinventing business intelligence for the modern company. Looker works the way the web does, and its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases to get real results, in real-time. Looker's lightweight open architecture makes it easy for developers to quickly and flexibly build, deploy, and iterate custom on data applications. Learn more about Looker

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Adobe Analytics gives companies actionable insights with predictive analytics, attribution modeling, and data visualization.
Adobe Analytics is a web analytics software that provides businesses with actionable insights through in-depth analysis, versatile reporting, and predictive intelligence. The software collects streaming web data and works across emerging digital channels to give users a holistic view of the customer journey and real-time insights to deliver personalized experiences at scale. Learn more about Adobe Analytics

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Website optimization tools used by 450,000+ sites worldwide. Heatmaps, recordings, surveys, live chat, and more included in every plan.
Learn why website visitors aren’t converting to grow sales and capture leads. Installation is easy and doesn’t require coding experience. Quickly find valuable sessions with Optimizable Segments that show you frustrated, confused, bounced visitors and more. For one price, you get Heatmaps, Session Recordings, Surveys, Announcements. Conversion Funnels, Form Analytics, Visitor Profiles, Live Chat & Live View and a real-time Dashboard. Start your free trial today; no credit card required. Learn more about Lucky Orange

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
A Unified Marketing Platform Powered by Data and Driven by Automated Intelligence
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the most popular marketing and advertising tools used in the industry today. Learn more about TapClicks

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Impartial multi-touch marketing attribution for SMBs and enterprise brands; OTT, podcast, digital, tv, radio support;
Support for the broadest range of channels including digital, TV, radio, podcast, OTT, and more. Built-in identity graph solves issue of cross-device journeys. Universal Pixel collects only first-party data, which can optionally be sent to a private Data Clean Room. Real-time marketing attribution allows you to change models on the fly. Support for both deterministic and probabilistic attribution. Measure and improve Return on Ad Spend (ROAS) and evaluate campaign performance. Learn more about LeadsRx

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Terminus transforms your go-to-market approach, orchestrating accountability & focus across Marketing, Sales and Customer Success.
Terminus, leader of the account-based movement, helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform to power high-performing go-to-market teams. We’re proud to be helping over 1,000 customers on this mission, including brands like DHL, G2, Outreach, and TripActions. We have been named a G2 Leader for 11 consecutive quarters. Learn more about Terminus

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
CTM lets you track & attribute leads, from any source, giving you data to confidently make marketing decisions & increase conversions.
CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Call tracking is no longer limited to calls. Get a complete marketing attribution picture of all your communication sources including chat, text, and forms. With full pipeline visibility, you can see every touchpoint on the customer’s journey. Track and attribute leads, from any source, for actionable data to increase revenue driving conversions. Learn more about CallTrackingMetrics

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Voluum is a performance tracking software for affiliate marketers, media buyers, and agencies.
Voluum is a cloud-based ad tracker for affiliate marketers, media buyers and agencies. It makes tracking, optimizing, and automating ad campaigns easy. With Voluum you can quickly maximize your ROI and boost the performance of your advertising. Learn more about Voluum

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Healthcare practices use Liine's AI-powered call analytics to make data-driven decisions. Automate workflows and book more patients.
Liine is an automated lead management platform built specifically for growth-focused healthcare practices. With ZERO data entry, Liine captures every phone call with detailed AI-enhanced analytics data, allowing practices to make better data-driven decisions. Gain deeper insights into your marketing efforts, staff performance, and operational blind spots. Liine also automates web form management, allowing practices to effortlessly book 3x more appointments from their web inquiries. Learn more about Liine

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
NinjaCat is a digital marketing performance management platform for agencies, media companies, and brands.
NinjaCat is a digital marketing performance management platform that helps marketers unify campaign data and automate reporting. We work with agencies, media companies, and brands–any marketing team that needs to produce comprehensive and consistent report presentations for clients or stakeholders. NinjaCat integrates with over 150 digital marketing channels so you can unify metrics from multiple data sources into a single source of truth. Learn more about NinjaCat

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Affise MMP is a marketing attribution platform that allows you to grow your app by enabling you to identify the best channels and users
Affise Mobile Measurement Partner is a powerful marketing attribution solution that helps businesses measure the effectiveness of their mobile advertising campaigns. Using advanced tracking and analytics tools, Affise MMP allows businesses to track user engagement, identify who the best users are, and retarget different segments. The platform also provides real-time reporting and analytics, allowing you to make data-driven decisions and optimize your campaigns. Learn more about Affise

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Get fast, easy, branded marketing performance reporting and dashboards, email scheduled reports, and CRM integration.
ActiveDEMAND Agency Reporter makes it easy to track results for your clients. Easily get access to customer CRMs and report on Won Deals. Go beyond Google Analytics data and get true user journeys tied to phone calls, form fills, and more. Show your clients which leads were brought in from your Google Ad campaigns, SEO work, and Facebook ads. Learn more about ActiveDEMAND

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
SocialClimb improves online reputations, delivers ads to profitable patients, and measures healthcare marketing campaign results.
Healthcare providers grow their business by improving their online reputations, dominating local search results, and improving visibility to acquire new patients. In addition to helping providers collect reviews and improve their rankings, SocialClimb's industry-leading platform uses predictive analytics to automatically deliver targeted ads to profitable patients and measure the results of their marketing campaigns to know their patient acquisition cost and ROI. Learn more about SocialClimb

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Dreamdata is a B2B Revenue Attribution Platform that helps you build, repeat and scale success.
Dreamdata is a B2B Marketing Attribution Platform that helps you build, repeat and scale success. The platform gathers, joins, and cleans all go-to-market data to present transparent, actionable analysis of what drives revenue. This enables companies to run B2B marketing attribution, learn the LTV of ads, measure content ROI, benchmark growth, predict revenue and make decisions on what efforts to scale next. Learn more about Dreamdata

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
AppsFlyer's platform enables marketers to attribute every app install to the marketing campaign and media source that drove it.
AppsFlyer's attribution platform enables marketers to attribute every app install to the marketing campaign and media source that drove it. Granular dashboards report which network or channel, ad type, ad group, and ad creative drove each user. Deep integrations with nearly every media source and marketing platform including Facebook, Google, and Twitter make it easy to attribute every install to its source. Learn more about AppsFlyer

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Swaarm is a performance-based marketing platform that provides an innovative martech tracking and campaign management solution.
Swaarm is a performance-based marketing platform that provides an innovative martech tracking and campaign management solution for agencies, advertisers and partners to manage, track, analyze and optimize their marketing campaigns at scale. Swaarm’s adaptable tracking platform simplifies, automates, and optimizes clients’ marketing efforts - so they can make data-driven decisions and scale their business with ease. Learn more about Swaarm

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.
Marketing teams from LinkedIn, Rovio, Lyft, Warby Parker, Twitter, and more, rely on Singular to get a complete view of their marketing performance, with the most comprehensive suite of tools to futureproof their growth. Singular powers marketers to track and analyze their data across the user lifecycle, measure and report on all the channels they work with, and analyze ROI with combined attribution and cost aggregation - one simple, holistic solution for better optimization and faster growth. Learn more about Singular

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Veritone Attribute helps TV and radio broadcasters measure and demonstrate the effectiveness of their ad campaigns in near real-time.
Veritone Attribute is transforming marketing attribution in media broadcasting, using AI-powered technology that delivers near real-time performance metrics for advertisements in all broadcast formats including scheduled and unscheduled spots (live reads, organic mentions, promos). Veritone Attribute leverages data from broadcast ads and correlates them to advertisers website analytics to demonstrate the effectiveness of their ad campaigns in near real-time. Learn more about Veritone Attribute

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand t
At RollWorks, we get buyers. We've spent 15 years collecting and refining 4.2 billion digital profiles, representing the most comprehensive and trustworthy buyer dataset on the market. We use AI and machine learning to turn buyer data into actionable insights and help customers activate those insights to drive full-funnel outcomes using our exceptional native B2B advertising product and integrations into 24 additional marketing and sales tools. By marrying cutting-edge buyer data, insights, and activation capabilities with our industry-leading ease of use, we enable growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results. Learn more about RollWorks

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
HockeyStack is an end-to-end SaaS analytics tool that helps growth and marketing teams understand what drives revenue with no code
HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and increase revenue faster than ever. Learn more about HockeyStack

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management
Full marketing attribution, headache-free! Easily identify every touchpoint involved in a conversion and credit all your channels.
Facebook, Instagram, Google, Twitter, Linkedin, ... Oribi helps you identify all touchpoints your customer had before converting on your site. And it doesn't stop there! Oribi gets you everything you need to optimize conversions on your site, including smart, cross-domain funnels, insights, traffic monitoring, trends, content optimization, button analysis, custom reports, and much more. Learn more about Oribi

Features

  • Conversion Tracking
  • Audience Targeting
  • Customer Journey Mapping
  • Attribution Modeling
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Advertising Management
  • Campaign Analytics
  • Affiliate Management