---
description: Discover and compare Free Marketing Analytics Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Marketing Analytics Software - Capterra Israel 2026
---

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# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [Funnel](https://www.capterra.co.il/software/156756/funnel) — 4.7/5 (19 reviews) — Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance.
2. [Jira](https://www.capterra.co.il/software/19319/jira) — 4.4/5 (15494 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
3. [Google Analytics 360](https://www.capterra.co.il/software/177042/google-analytics) — 4.7/5 (8101 reviews) — Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
4. [HubSpot Marketing Hub](https://www.capterra.co.il/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews) — Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
5. [monday AI Work Platform](https://www.capterra.co.il/software/147657/monday-com) — 4.6/5 (6120 reviews) — AI-assisted career transition and job search with Fit Scores, tailored applications, market reports, pipeline tracking and professional workspaces.
6. [Zoho Social](https://www.capterra.co.il/software/159351/zoho-social) — 4.7/5 (3477 reviews) — Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
7. [Wrike](https://www.capterra.co.il/software/76113/wrike) — 4.4/5 (3042 reviews) — Wrike provides AI-powered marketing analytics to connect your campaigns to results and measure performance.
8. [Tableau](https://www.capterra.co.il/software/77260/tableau) — 4.6/5 (2362 reviews) — Cloud-based and on-premises analytics platform for data visualization, preparation, KPI monitoring, and AI-assisted insights via.
9. [Google Cloud](https://www.capterra.co.il/software/170983/google-cloud-platform) — 4.7/5 (2331 reviews) — Cloud-based service that allows users to create anything from swebsites to complex applications for businesses of all sizes.
10. [Semrush](https://www.capterra.co.il/software/151962/semrush) — 4.6/5 (2329 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
11. [Omnisend](https://www.capterra.co.il/software/153508/omnisend) — 4.7/5 (837 reviews) — Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation.
12. [Ahrefs](https://www.capterra.co.il/software/176340/ahrefs) — 4.7/5 (585 reviews) — Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond.
13. [Hotjar](https://www.capterra.co.il/software/163516/hotjar) — 4.6/5 (545 reviews) — Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.
14. [GetResponse](https://www.capterra.co.il/software/153948/getresponse) — 4.2/5 (527 reviews) — Lifecycle automation platform to turn customers into repeat revenue using email, SMS, and push.
15. [TWIPLA](https://www.capterra.co.il/software/183761/visitor-analytics) — 4.7/5 (386 reviews) — Marketing analytics platform for measuring campaign performance, ROI, customer journeys, and conversion outcomes.
16. [The Brief](https://www.capterra.co.il/software/161766/creatopy) — 4.6/5 (285 reviews) — Optimize shows you how your creatives performed, what connected and where to take it next, so you’ll never start from scratch again.
17. [Missinglettr](https://www.capterra.co.il/software/155178/missinglettr) — 4.8/5 (267 reviews) — Missinglettr creates strategic, automated social media campaigns for each blog post you publish. Leaving you to focus on what's really
18. [Cyberimpact](https://www.capterra.co.il/software/181270/cyberimpact-email-marketing) — 4.7/5 (267 reviews) — Cyberimpact is a Canadian email marketing tool with automation, forms, landing pages, CASL compliance and bilingual support.
19. [Similarweb](https://www.capterra.co.il/software/148472/similarweb-pro) — 4.6/5 (261 reviews) — Cloud-based digital intelligence platform for competitive analysis, SEO, paid search, market research, and sales intelligence across.
20. [Databox](https://www.capterra.co.il/software/154024/databox) — 4.6/5 (205 reviews) — Databox is an agentic analytics platform that combines performance data, consistent metrics, and business context with AI-powered analy
21. [Power My Analytics](https://www.capterra.co.il/software/214290/power-my-analytics) — 4.7/5 (182 reviews) — Power My Analytics is a reporting automation tool that enables digital marketers to collect data and integrate metrics where needed.
22. [Mixpanel](https://www.capterra.co.il/software/158740/mixpanel) — 4.5/5 (146 reviews) — Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most.
23. [AppsFlyer](https://www.capterra.co.il/software/156811/appsflyer) — 4.5/5 (138 reviews) — AppsFlyer's Marketing Analytics suite provides marketers all the tools they need to measure campaign performance and app engagement.
24. [Smartlook](https://www.capterra.co.il/software/164713/smartlook) — 4.7/5 (136 reviews) — Smartlook is a qualitative analytics solution for websites \& mobile apps with always-on recordings, heatmaps, events \& funnels
25. [Geckoboard](https://www.capterra.co.il/software/153066/geckoboard) — 4.7/5 (123 reviews) — Geckoboard offers live dashboards and a Metrics MCP that gives AI accurate, reliable, pre-calculated business metrics for analysis.

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## Related Categories

- [Reporting Software](https://www.capterra.co.il/directory/30053/reporting/software)
- [Data Analysis Software](https://www.capterra.co.il/directory/31077/data-analysis/software)
- [Business Intelligence (BI) Software](https://www.capterra.co.il/directory/23/business-intelligence/software)
- [Campaign Management Software](https://www.capterra.co.il/directory/30012/campaign-management/software)
- [Marketing Automation Software](https://www.capterra.co.il/directory/6/marketing-automation/software)

## Links

- [View on Capterra](https://www.capterra.co.il/directory/31018/marketing-analytics/software)
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Where they tell you the \"what,\" Hotjar reveals the \"why.\"\nGo beyond the numbers to view your users' complete journey with session recordings or spot patterns in their behavior with heatmaps. Hear what they think and feel through interviews and frequent feedback in an all-in-one digital experience insights platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7bcee124-a7a0-4da1-85bc-1cdfb836998f.jpeg","url":"https://www.capterra.co.il/software/163516/hotjar","@type":"ListItem"},{"name":"GetResponse","position":14,"description":"GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey.\n\nWe help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey\n\nWith built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system.\n\nNo disconnected tools. No campaign chaos. Just one system designed to move customers forward.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5418ffe3-908a-4410-b1f8-71f47144a598.png","url":"https://www.capterra.co.il/software/153948/getresponse","@type":"ListItem"},{"name":"TWIPLA","position":15,"description":"TWIPLA is a complete website intelligence solution that enables marketing teams to measure campaign performance, track conversions, and understand how marketing activities influence business results. Marketers can evaluate traffic sources, campaigns, landing pages, and customer journeys from a single platform.\n\nThe platform combines campaign analytics, ROI tracking, customer segmentation, attribution insights, and performance reporting to help teams identify successful initiatives and uncover opportunities for optimization. Behavior analytics add additional context by showing how visitors engage with websites after arriving from marketing campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2c4cac8e-935d-4a27-9fb6-d0b2788f77a2.png","url":"https://www.capterra.co.il/software/183761/visitor-analytics","@type":"ListItem"},{"name":"The Brief","position":16,"description":"The Brief is an AI-powered marketing platform that helps brands create, launch, and optimize digital campaigns at scale. It solves the challenge of delivering personalized ads quickly across multiple channels by combining AI-driven creative automation with a continuous optimization loop.\n\nThe platform relies on four intelligent agents:\n\nCreate Agent: Generates on-brand ad variations and personalized assets.\n\nInspire Agent: Delivers fresh ideas, creative trends, and insights.\n\nLaunch Agent: Seamlessly publishes ads across social, display, and programmatic channels.\n\nOptimize Agent: Tracks performance, surfaces actionable insights, and feeds data back into the creative process.\n\nThis closed-loop system transforms data into direction, empowering marketers to focus on strategy and storytelling, ensuring every campaign continuously learns, adapts, and achieves consistently superior results.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6b2a6bec-bb81-4dcb-97ee-90919fee9127.jpeg","url":"https://www.capterra.co.il/software/161766/creatopy","@type":"ListItem"},{"name":"Missinglettr","position":17,"description":"Missinglettr creates strategic, automated social media campaigns for each blog post you publish. Leaving you to focus on what's really important. We take the time that you have already invested into writing the long form blog post and use that to create engaging imagery and social posts. Over the next 12 months your campaign content is automatically sent to each of your social profiles, driving traffic back to your site and increasing engagement across your social channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9ee0b2e4-11f8-4027-ac0b-e52fa982e2c6.png","url":"https://www.capterra.co.il/software/155178/missinglettr","@type":"ListItem"},{"name":"Cyberimpact","position":18,"description":"Cyberimpact is a Canadian email marketing platform that helps businesses send promotional emails while staying compliant with Canada’s Anti-Spam Law (CASL). Create stunning emails with a drag-and-drop editor, automate follow-ups, and personalize content with dynamic blocks. Build landing pages and pop-up forms to grow your list, segment contacts, and track performance with clear reports. Easy to use—even for non-marketers—Cyberimpact is available in English and French, with top-rated support in both languages.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/35226b01-2a12-4cc7-81c3-7cc100451d22.png","url":"https://www.capterra.co.il/software/181270/cyberimpact-email-marketing","@type":"ListItem"},{"name":"Similarweb","position":19,"description":"Similarweb is a cloud-based digital intelligence platform that provides web and app analytics based on real user behavior. It covers competitive intelligence, SEO, paid search, market research, shopper intelligence, sales intelligence, and data-as-a-service across 100 million websites and 4 million apps, updated daily.\n\nBusinesses use it to benchmark traffic and engagement against competitors, track keyword trends, analyze paid and organic search performance, and monitor market size and emerging players. Ecommerce teams can track Amazon sales by brand and product, while sales teams use it for CRM enrichment and pipeline prioritization.\n\nData is accessible via pre-built dashboards or through API and BI tool integrations such as Tableau and Google Data Studio.\n\nSimilarweb suits solo marketers, consultants, and small teams through to large enterprises across marketing, ecommerce, retail, financial services, travel, and media industries.","image":"https://images.g2crowd.com/uploads/product/image/3f0cfaac4f003a39de7a769ae051686b/similarweb.png","url":"https://www.capterra.co.il/software/148472/similarweb-pro","@type":"ListItem"},{"name":"Databox","position":20,"description":"Databox is an agentic analytics platform that brings performance data from across your business together with consistent metrics and business context. Ask its AI Analyst questions about your business, use Routines to surface important changes automatically, and turn insights into reports that explain what happened and why it matters. Databox does more of the recurring reporting and analysis, so you can understand performance faster and take better-informed action. \n\nWith Databox, teams can ask real business questions in plain conversational language, get answers with visual context and explanation, and take action without managing complex pipelines, warehouses, or analyst-gated workflows. More than 20,000 businesses and agencies use Databox to align teams, save time, and manage performance more deliberately.\n\nDatabox is SOC 2 certified, so your data stays secure and your team can move fast with confidence.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/edc2aa08-98f7-4d5b-a203-261f0d95e364.png","url":"https://www.capterra.co.il/software/154024/databox","@type":"ListItem"},{"name":"Power My Analytics","position":21,"description":"Power My Analytics is a reporting automation tool that enables digital marketers to collect data from popular advertising, social media, email, shopping, CRM, and other platforms such as Facebook, Instagram, Microsoft Ads, Twitter, LinkedIn, Mailchimp, Amazon, Shopify, and more, then integrate the metrics they need into their favorite data destinations, including Google Data Studio, Google Analytics, Google Sheets, Microsoft Excel, Google BigQuery, and/or SQL.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f200116e-d7ee-41b5-af7f-853210553eee.png","url":"https://www.capterra.co.il/software/214290/power-my-analytics","@type":"ListItem"},{"name":"Mixpanel","position":22,"description":"Mixpanel is a modern decision analytics platform that empowers teams to move with speed and confidence. Built for product, marketing, and data teams, Mixpanel delivers real-time insights into user behavior—helping companies understand what’s working, why it’s happening, and how to improve.\n\nUnlike legacy BI tools or closed analytics suites, Mixpanel is intuitive, flexible, and composable. Teams can track key outcomes, visualize drivers of growth with Metric Trees, get guided answers with AI Copilot, and work directly from trusted warehouse data with Mixpanel Mirror—no re-tagging, no SQL, no delays.\n\nTrusted by brands like Uber, McDonald’s, Zola, and Ro, Mixpanel powers decisions across acquisition, engagement, and retention—enabling every team to make smarter moves, faster.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9a3c5edd-0941-4a02-9ae5-9707657f84b3.jpeg","url":"https://www.capterra.co.il/software/158740/mixpanel","@type":"ListItem"},{"name":"AppsFlyer","position":23,"description":"AppsFlyer is the leading mobile app marketing analytics platform trusted by ⅓ of Fortune 500 companies and over 237,000 apps worldwide. Key features include user behavior analysis, demographic insights, trend identification, customer satisfaction metrics, and multi-factor reporting. They provide actionable insights into user acquisition, retention, and engagement, helping marketers understand optimize ad spend and improve ROI.\nClients love AppsFlyer for its accuracy, ease of use, and measurable results. One customer increased user retention for non-organic installs by 3x within months, while another grew their user base 10-fold and boosted ARPU by $1.50.\nWith 65% market share, AppsFlyer is the industry standard for marketing analytics. Our privacy-preserving technologies ensure compliance with global regulations while delivering exceptional user experiences.\nAppsFlyer integrates with over 12,000 partners, including major ad networks, attribution providers, and marketing platforms.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/20a40597-d58e-4ff8-817e-f75857531d5b.jpeg","url":"https://www.capterra.co.il/software/156811/appsflyer","@type":"ListItem"},{"name":"Smartlook","position":24,"description":"Smartlook is a qualitative analytics solution for web and mobile helping over 300,000 businesses of all sizes and industries answer the whys behind users actions. Why do users churn, or why arent they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c2d4cdbc-006c-4fc4-9a93-e05fdc7cb5e6.png","url":"https://www.capterra.co.il/software/164713/smartlook","@type":"ListItem"},{"name":"Geckoboard","position":25,"description":"Geckoboard helps Sales and Support teams stay on target by putting live performance where people can see it and act in time.\n\nLive dashboards give teams a shared view of the metrics that matter now. Display them on TVs, share links, or send scheduled snapshots to Slack, Microsoft Teams and email. See goals and status at a glance. On supported plans, alerts flag metrics needing attention, drilldowns help investigate, and celebrations make wins visible.\n\nThe Geckoboard Metrics MCP gives AI tools such as Claude and ChatGPT accurate, reliable, pre-calculated business metrics. Geckoboard handles the calculations, so AI can analyze instead of rebuilding metric definitions from raw records each time. Ask questions, investigate changes and create tailored reports in plain language. The MCP is read-only.\n\nConnect 90+ data sources for dashboards, including Salesforce, HubSpot, Zendesk and Aircall. The Metrics MCP supports a growing selection of connected integrations. Try free for 14 days.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1ed84d6b-2587-46d3-9f21-4a2592de3e72.png","url":"https://www.capterra.co.il/software/153066/geckoboard","@type":"ListItem"}],"numberOfItems":25}
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