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Personalization and Behavioral Targeting Software

Personalization software is used to customize visitor experience on a website. Personalization software generates targeted recommendations and notifications that are presented to customers during their web browsing sessions.

Featured software

Most reviewed software

Explore the most reviewed products by our users on the Personalization and Behavioral Targeting Software

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Personzye’s website personalization solution has a diverse set of tools, including a recommendation and segmentation engine. Learn more about Personyze
Personyze is a comprehensive website personalization platform that allows you to personalize your site in virtually any way that is technically possible, based on over 70 visitor characteristics, including behavior, referral, CRM data, and more. Combine the power of AI-based recommendations with traditional targeting and over 20 content tools, to add to or change your site to create a more relevant experience for visitors, proven to drive higher conversion and engagement. Learn more about Personyze

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Offer your customers a personalized and memorable experience without the need for coding. Learn more about Talon.One
Talon.One is an API-first promotion platform that enables businesses to offer personalized promotions by managing coupons, referrals, discounts, loyalty programs, bundling, wallets, and gift cards all in one place. Leveraging the fully equipped and easily customizable rule-based engine, brands can connect with their customers through endless touchpoints to deliver contextual promotion campaigns, create automated workflows and fine-tune everything anytime anywhere, without relying on in-house development or maintenance. Learn more about Talon.One

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
world's #1 retention cloud empowering digital consumer brands to increase customer retention and lifetime value Learn more about CleverTap
CleverTap is the modern, integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights & automation. Powered by TesseractDB (TM), the world’s first purpose-built database for user engagement & retention, CleverTap delivers incredible performance, and lightning-fast processing. Learn more about CleverTap

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Ignite growth with personalized omnichannel engagement. Learn more about Pushwoosh
Ignite your customer engagement and fuel growth with Pushwoosh. Move beyond basic interactions with highly personalized push notifications, emails, in-app messages, SMS, and WhatsApp messages. Send laser-focused, targeted messages that boost customer lifetime value. Segment, automate, and optimize your campaigns—all with Pushwoosh. ✔ Automated omnichannel journeys based on user behavior data and preferences ✔ Advanced segmentation with laser focus using RFM and custom criteria ✔ Hyper-personalized messaging triggered by user actions or events ✔ Real-time analytics for data-driven decisions ✔ A/B/n testing & Optimization ✔ Seamless third-party integrations for a unified customer view ✔ Pushwoosh Customer Journey Builder for visual campaign design Learn more about Pushwoosh

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever.
Transform Gmail into a powerful but easy-to-use email marketing and mail merge platform loved by more than 1.5 million people. 99% of users report the best deliverability they've ever had. Easily send campaigns by connecting a Google Sheet of contacts. Set follow-up emails to be sent sequentially until you get a reply. Personalize. Track opens, clicks, replies, and more. Automated recurring campaigns. Advanced scheduling. Great team features. Fast A/B testing. Inbox rotation. Break Gmail's sending limits. And so, so much more. Learn more about GMass

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
125k+ Shopify, WooCommerce, and Wix ecommerce stores trust us for our easy newsletters, email marketing, SMS and lead capturing.
Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome + abandoned cart workflows. Integrates easily in 1-click with Shopify, BigCommerce, Wix & more. Learn more about Omnisend

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale. Learn more about Marketo Engage

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Build customer relationships for life with data-first digital marketing
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions. Learn more about Salesforce Marketing Cloud

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor by Marigold is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor by Marigold

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands across 100 countries
Instapage is the world’s most advanced landing page platform, helping digital advertisers create more relevant and impactful advertising by making it easy to build conversion-optimized landing pages in minutes. With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns. Learn more about Instapage

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Square Online allows small & medium-sized sellers to grow their business with a professional eCommerce website & integrated tools
Start selling online today. Design and launch your eCommerce website with Square Online now for FREE. Theres no startup costs or monthly fees. Only pay when you make a sale, just 2.9% +30 cents per transaction. Square Online works seamlessly with Square Point of Sale to automatically sync your online and in-store orders, items, and inventory. No more overselling and manual reconciling. Plus, connect to Instagram and sell on social media, offer shipping or in-store pickup, and more. Learn more about Square Online

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes.
Make the most of relationships with customers by capitalizing on customer insight, improving front-line efficiency and effectiveness,streamlining critical business processes across and beyond customer touch points, and quickly adapting to changing business and customer needs. Learn more about SAP Customer Experience

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
NiceJob is a reputation marketing platform designed to help businesses get more reviews, referrals, and sales.
NiceJob is a reputation marketing platform designed to help businesses get the reputation they deserve. It’s the easiest way to get more reviews, referrals, and sales. We believe that if you are really good at something, customers should know about you without the need for you to be a marketing expert. NiceJob automates your social media marketing using your reviews and photos. We help you improve your search engine results, website traffic, and sales. Learn more about NiceJob

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into relevant digital experiences
Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into digital experiences relevant to target audiences. From account-based marketing campaigns to sales and customer engagement programs, users can give audiences the content and personalized experience they’re looking for, in fewer touches. More than 700 customers are using Uberflip to increase their audience’s consumption of relevant content, building trust in their brand that drives business. Learn more about Uberflip

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Emma by Marigold makes it easy for teams of all sizes to create and collaborate on campaigns that drive conversions and revenue.
Emma by Marigold is a robust email marketing platform that makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work. Learn more about Emma by Marigold

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
With Terminus' account-based web personalization, you can deliver consistent messaging across the entire customer lifecycle.
With Terminus' account-based web personalization, you can deliver consistent messaging across the entire customer lifecycle. Optimize ad performance by delivering consistent digital experiences and eliminate the friction generated from endless landing pages. Align messaging across ad campaigns, website experiences, and email signatures ¿ all from a single hub. Learn more about Terminus

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Build journeys that drive revenue. Your customer data, marketing automation & analytics, together.
Ortto brings data, messaging and analytics on a single platform to helps businesses deliver remarkable experiences across the customer journey. Since 2015, Ortto has empowered over 16,000 users across the globe including Microsoft, TrustRadius, westfund, Frame.io and LiveChat. Learn more about Ortto

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Designed for ecommerce stores, Shogun is a comprehensive suite of optimization, personalization, and visual building tools. Try Shogun.
Shogun is a comprehensive suite of optimization, personalization, and visual merchandising tools designed to grow your business. Shogun is designed for Shopify and BigCommerce stores only. Our platform empowers your team to create, customize, and optimize landing pages effortlessly. With our intuitive visual editor, you can quickly tailor pages to your brand's needs, while A/B testing ensures you're always improving conversion rates. Personalize every visitor's experience with Targeted Experiences, and drive organic traffic with AI-generated SEO copy. Learn more about Shogun

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.
Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. Its advanced targeting and segmentation capabilities allow users to create custom popups, including exit and mobile popups, using the intuitive drag-and-drop popup builder. Picreel is a powerful lead generation tool that aids businesses in getting quality leads through creative popups and achieving maximum results using A/B testing. Learn more about Picreel

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Improve customer experience by providing personalized search and product recommendations tailored to each customer and increase sales.
Based on collected data about customers, Luigi's Box offers only the most relevant search results. Personalization makes product search much faster and ensures that customers get only products they might be interested in based on their previous interactions. In addition, a personalized search can help improve your sales because customers can quickly discover new products related to those they have viewed or purchased in the past, encouraging them to purchase more. Learn more about Luigi's Box

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Hippo Video is an interactive video CX platform powered by Generative AI that helps create and send videos quickly.
Hippo Video is a next-gen video marketing platform for business. Hippo Video brings in-video & hyper video personalization to sales outreach & marketing automation workflows. Hippo Video has custom workflows for marketing, email campaign, sales, and customer support processes. Hippo Video is the one-stop solution for everything video that delivers deep user insights to bring in more qualified leads and close more sales deals. More than 5000+ businesses worldwide use Hippo Video. Learn more about Hippo Video

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Personalization does not just enable businesses to craft and deliver tailored experiences that delight visitors.
Delight every visitor with personalization Visitors on your digital properties expect and deserve experiences that are optimized and personalized for them. VWO Personalize easily lets you deliver 1000s of such unique journeys to the right audience, at the right place, and at the right time. Learn more about VWO Testing

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
An online platform for building an outstanding user experience via customer journey mapping, personas and impact mapping techniques.
UXPressia is an online tool for customer journey mapping, creating personas and impact maps. It is an optimal balance between sticker-and table-based solutions with an intuitive drag and drop interface and plenty of customizable features. With UXPressia you will design and deliver an exceptional experience to your customers. Visualize your customer journeys, create personas, analyze touchpoints in multi-channel interactions and invite collaborators to map together and share journeys online! Learn more about UXPressia

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles
Algolia is the leading search & discovery API for websites and mobile apps. Easy to implement and dev-focused.
Algolia is an API platform for dynamic experiences that helps businesses maximize the speed of search and discovery, while solving the pain of relevance tuning through AI. Algolia Search is a powerful, fully hosted API that delivers content to users in milliseconds. Devs can customize the relevance of their UX and get insights on how users interact with it. Algolia Recommend is a robust API that allows you to build unique product recommendations into any digital e-commerce experience. Learn more about Algolia

Features

  • Website Analytics
  • Website Personalization
  • Experience Management
  • Recommendations
  • Campaign Segmentation
  • Engagement Tracking
  • Behavioral Targeting
  • Contextual Targeting
  • Behavior Tracking
  • Customer Profiles