---
description: Compare Emma by Marigold vs Ortto and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Emma by Marigold vs Ortto - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> Ortto](https://www.capterra.co.il/compare/75428/131879/emma/vs/autopilot)

# Compare Emma by Marigold vs Ortto

Canonical: https://www.capterra.co.il/compare/75428/131879/emma/vs/autopilot

> Detailed comparison between Emma by Marigold and Ortto. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Emma by Marigold | Ortto |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 156 | 113 |
| **Starting Price** | US$99.00 | US$199.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Emma by Marigold

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

### Ortto

Ortto serves SaaS, ecommerce, not-for-profit, and B2B or B2C businesses of all sizes – from fast-growing startups to Fortune 500 enterprises – across industries worldwide.

## Key features

### Emma by Marigold

- API
- Activity Tracking
- Behavioral Targeting
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Database
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Subscriber Management
- Web Forms

### Ortto

- API
- Activity Tracking
- Behavioral Targeting
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Database
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Subscriber Management
- Web Forms

## Links

- [View Emma by Marigold Profile](https://www.capterra.co.il/software/75428/emma)
- [View Ortto Profile](https://www.capterra.co.il/software/131879/autopilot)
- [View Original Comparison](https://www.capterra.co.il/compare/75428/131879/emma/vs/autopilot)

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