---
description: Compare Marketo Engage vs Influ2 and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Marketo Engage vs Influ2 - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Marketo Engage \<span\>vs\</span\> Influ2](https://www.capterra.co.il/compare/75130/184815/marketo-lead-management/vs/influ2)

# Compare Marketo Engage vs Influ2

Canonical: https://www.capterra.co.il/compare/75130/184815/marketo-lead-management/vs/influ2

> Detailed comparison between Marketo Engage and Influ2. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Marketo Engage | Influ2 |
| **Overall rating** | 4.3/5 | 4.9/5 |
| **Total Reviews** | 710 | 7 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### Influ2

Influ2 is commonly used by ABM leaders, demand generation teams, growth marketers, and revenue marketers who share ownership of pipeline and revenue.

## Key features

### Marketo Engage

- Activity Dashboard
- Alerts/Notifications
- Attribution Modeling
- Behavior Tracking
- CRM Software
- Campaign Management Software
- Campaign Personalization
- Content Management System (CMS) Software
- Data Synchronization
- Engagement Tracking
- For Sales Teams/Organizations
- Lead Nurturing Software
- Lead Qualification
- Multi-Channel Data Collection
- Personalization and Behavioral Targeting Software
- Prospecting Tools
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Target Account Identification

### Influ2

- Activity Dashboard
- Alerts/Notifications
- Behavior Tracking
- CRM Software
- Campaign Management Software
- Campaign Personalization
- Data Synchronization
- Engagement Tracking
- For Sales Teams/Organizations
- Lead Nurturing Software
- Lead Qualification
- Multi-Channel Data Collection
- Personalization and Behavioral Targeting Software
- Prospecting Tools
- Reporting & Statistics
- Reporting/Analytics
- Target Account Identification

## Links

- [View Marketo Engage Profile](https://www.capterra.co.il/software/75130/marketo-lead-management)
- [View Influ2 Profile](https://www.capterra.co.il/software/184815/influ2)
- [View Original Comparison](https://www.capterra.co.il/compare/75130/184815/marketo-lead-management/vs/influ2)

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