---
description: Compare Marketo Engage vs CleverTap and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Marketo Engage vs CleverTap - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Predictive Lead Scoring Software](/directory/32276/predictive-lead-scoring/software) > [Marketo Engage \<span\>vs\</span\> CleverTap](https://www.capterra.co.il/compare/75130/155737/marketo-lead-management/vs/clevertap)

# Compare Marketo Engage vs CleverTap

Canonical: https://www.capterra.co.il/compare/75130/155737/marketo-lead-management/vs/clevertap

> Detailed comparison between Marketo Engage and CleverTap. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | CleverTap |
| **Overall rating** | 4.3/5 | 4.4/5 |
| **Total Reviews** | 710 | 59 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### CleverTap

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

## Key features

### Marketo Engage

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Conversion Rate Optimization
- Customer Activity Tracking
- Customer Database
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Engagement Tracking
- Mobile Alerts
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Social Media Monitoring Software
- Website Visitor Tracking

### CleverTap

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Conversion Rate Optimization
- Customer Activity Tracking
- Customer Database
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Engagement Tracking
- Mobile Alerts
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Social Media Monitoring Software
- Website Visitor Tracking

## Links

- [View Marketo Engage Profile](https://www.capterra.co.il/software/75130/marketo-lead-management)
- [View CleverTap Profile](https://www.capterra.co.il/software/155737/clevertap)
- [View Original Comparison](https://www.capterra.co.il/compare/75130/155737/marketo-lead-management/vs/clevertap)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Marketo Engage vs CleverTap - Capterra Israel 2026","description":"Compare Marketo Engage vs CleverTap and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.","url":"https://www.capterra.co.il/compare/75130/155737/marketo-lead-management/vs/clevertap","about":[{"@id":"https://www.capterra.co.il/software/75130/marketo-lead-management#software"},{"@id":"https://www.capterra.co.il/software/155737/clevertap#software"}],"breadcrumb":{"@id":"https://www.capterra.co.il/compare/75130/155737/marketo-lead-management/vs/clevertap#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.il/compare/75130/155737/marketo-lead-management/vs/clevertap#webpage","isPartOf":{"@id":"https://www.capterra.co.il/#website"},"inLanguage":"en-IL","publisher":{"@id":"https://www.capterra.co.il/#organization"}},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior &amp; AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data &amp; insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/71fc4040-79b3-4e7d-86ac-d9275cc73751.png","url":"https://www.capterra.co.il/software/75130/marketo-lead-management","@type":"SoftwareApplication","@id":"https://www.capterra.co.il/software/75130/marketo-lead-management#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.il/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":710},"operatingSystem":"Cloud"},{"name":"CleverTap","description":"CleverTap is the modern, integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights &amp; automation. \n\nPowered by TesseractDB (TM), the world’s first purpose-built database for user engagement &amp; retention, CleverTap delivers incredible performance, and lightning-fast processing.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4fdba0a6-02d3-49ea-8070-bc609b99497e.png","url":"https://www.capterra.co.il/software/155737/clevertap","@type":"SoftwareApplication","@id":"https://www.capterra.co.il/software/155737/clevertap#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.il/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":59},"operatingSystem":"Cloud, Apple, Windows, Linux, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Predictive Lead Scoring Software","position":2,"item":"/directory/32276/predictive-lead-scoring/software","@type":"ListItem"},{"name":"Marketo Engage vs CleverTap","position":3,"item":"https://www.capterra.co.il/compare/75130/155737/marketo-lead-management/vs/clevertap","@type":"ListItem"}],"@id":"https://www.capterra.co.il/compare/75130/155737/marketo-lead-management/vs/clevertap#breadcrumblist"}]}
</script>