---
description: Compare XM for Strategy & Research vs VWO Testing and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
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title: Compare XM for Strategy & Research vs VWO Testing - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [XM for Strategy & Research \<span\>vs\</span\> VWO Testing](https://www.capterra.co.il/compare/72396/147639/strategy-and-research/vs/visual-website-optimizer)

# Compare XM for Strategy & Research vs VWO Testing

Canonical: https://www.capterra.co.il/compare/72396/147639/strategy-and-research/vs/visual-website-optimizer

> Detailed comparison between XM for Strategy & Research and VWO Testing. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | XM for Strategy & Research | VWO Testing |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 424 | 91 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### XM for Strategy & Research

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

### VWO Testing

\-

## Key features

### XM for Strategy & Research

- A/B Testing
- API
- Audience Targeting
- Behavior Tracking
- Campaign Segmentation
- Customizable Reports
- Customizable Templates
- Engagement Tracking
- Heatmaps
- Landing Pages/Web Forms
- Monitoring
- Performance Metrics
- Quantitative Analysis
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Split Testing
- Statistical Analysis Software
- Surveys & Feedback
- Visual Editor

### VWO Testing

- A/B Testing
- API
- Audience Targeting
- Behavior Tracking
- Campaign Segmentation
- Customizable Reports
- Customizable Templates
- Engagement Tracking
- Heatmaps
- Landing Pages/Web Forms
- Monitoring
- Performance Metrics
- Quantitative Analysis
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Split Testing
- Statistical Analysis Software
- Surveys & Feedback
- Visual Editor

## Links

- [View XM for Strategy & Research Profile](https://www.capterra.co.il/software/72396/strategy-and-research)
- [View VWO Testing Profile](https://www.capterra.co.il/software/147639/visual-website-optimizer)
- [View Original Comparison](https://www.capterra.co.il/compare/72396/147639/strategy-and-research/vs/visual-website-optimizer)

-----

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