---
description: Compare Google Analytics 360 vs Fathom and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Google Analytics 360 vs Fathom - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Fathom](https://www.capterra.co.il/compare/177042/1032799/google-analytics/vs/fathom-analytics)

# Compare Google Analytics 360 vs Fathom

Canonical: https://www.capterra.co.il/compare/177042/1032799/google-analytics/vs/fathom-analytics

> Detailed comparison between Google Analytics 360 and Fathom. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Fathom |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 8091 | 2 |
| **Starting Price** | - | US$15.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software |
| **Training Software** | Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Fathom

Designed for website owners of all sizes, it is a cloud-based website analytics tool that helps collect visitor data for multiple websites, monitor marketing campaigns, export data, and more.

## Key features

### Google Analytics 360

- API
- Activity Dashboard
- Alerts/Notifications
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Dashboard Creation
- Data Visualization Software
- Keyword Tracking
- Monitoring
- Pageview Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- Visualization
- Website Analytics

### Fathom

- API
- Activity Dashboard
- Alerts/Notifications
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Dashboard Creation
- Data Visualization Software
- Keyword Tracking
- Monitoring
- Pageview Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- Visualization
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.il/software/177042/google-analytics)
- [View Fathom Profile](https://www.capterra.co.il/software/1032799/fathom-analytics)
- [View Original Comparison](https://www.capterra.co.il/compare/177042/1032799/google-analytics/vs/fathom-analytics)

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