---
description: Compare Smile.io vs Guusto and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Smile.io vs Guusto - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Smile.io \<span\>vs\</span\> Guusto](https://www.capterra.co.il/compare/169446/186209/smile-io/vs/guusto)

# Compare Smile.io vs Guusto

Canonical: https://www.capterra.co.il/compare/169446/186209/smile-io/vs/guusto

> Detailed comparison between Smile.io and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Smile.io | Guusto |
| **Overall rating** | 4.9/5 | 4.9/5 |
| **Total Reviews** | 67 | 3519 |
| **Starting Price** | US$199.00 | US$4.80 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Smile.io

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

## Key features

### Smile.io

- API
- Activity Dashboard
- Alerts/Notifications
- Customer Activity Tracking
- Customer Profiles
- Customizable Branding
- Customizable Templates
- Gamification Software
- Loyalty Program
- Performance Metrics
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Third-Party Integrations

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Alerts/Notifications
- Customer Activity Tracking
- Customer Profiles
- Customizable Branding
- Customizable Reports
- Customizable Templates
- Gamification Software
- Loyalty Cards
- Loyalty Program
- Performance Metrics
- Referral Tracking
- Reminders
- Reporting/Analytics
- Rewards Catalog
- Rewards Management
- Third-Party Integrations
- eCards

## Links

- [View Smile.io Profile](https://www.capterra.co.il/software/169446/smile-io)
- [View Guusto Profile](https://www.capterra.co.il/software/186209/guusto)
- [View Original Comparison](https://www.capterra.co.il/compare/169446/186209/smile-io/vs/guusto)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Smile.io vs Guusto - Capterra Israel 2026","description":"Compare Smile.io vs Guusto and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.","url":"https://www.capterra.co.il/compare/169446/186209/smile-io/vs/guusto","about":[{"@id":"https://www.capterra.co.il/software/169446/smile-io#software"},{"@id":"https://www.capterra.co.il/software/186209/guusto#software"}],"breadcrumb":{"@id":"https://www.capterra.co.il/compare/169446/186209/smile-io/vs/guusto#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.il/compare/169446/186209/smile-io/vs/guusto#webpage","publisher":{"@id":"https://www.capterra.co.il/#organization"},"inLanguage":"en-IL","isPartOf":{"@id":"https://www.capterra.co.il/#website"}},{"name":"Smile.io","description":"Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards.\n\nAs the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.\n\nKey capabilities include:\n- Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption.\n- Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages.\n- Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e513234d-6592-4568-8433-867f912f8d27.webp","url":"https://www.capterra.co.il/software/169446/smile-io","@type":"SoftwareApplication","@id":"https://www.capterra.co.il/software/169446/smile-io#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.il/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":67,"ratingValue":4.9},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Guusto","description":"Guusto is a cloud and mobile-based employee recognition platform that helps organizations boost engagement, improve retention, and enhance performance across every team. Recognition can be sent through SMS, QR codes, printed cards, intranet, TV displays, or existing communication tools with no login required. \n\nPrograms can start small and expand as the organization grows. Smart nudges, program insights, and first-line reward approvals make recognition effortless for managers. \n\nEvery recognition sent helps support the One Drop Foundation, creating a meaningful impact for employees and communities while building a culture of appreciation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5ce76964-9bf5-4889-8e9e-37454defa40d.png","url":"https://www.capterra.co.il/software/186209/guusto","@type":"SoftwareApplication","@id":"https://www.capterra.co.il/software/186209/guusto#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.il/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":3519,"ratingValue":4.9},"offers":{"price":"4.8","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/10031/customer-loyalty/software","@type":"ListItem"},{"name":"Smile.io vs Guusto","position":3,"item":"https://www.capterra.co.il/compare/169446/186209/smile-io/vs/guusto","@type":"ListItem"}],"@id":"https://www.capterra.co.il/compare/169446/186209/smile-io/vs/guusto#breadcrumblist"}]}
</script>