---
description: Compare Looker vs Persona and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Looker vs Persona - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [KPI Software](/directory/32626/kpi/software) > [Looker \<span\>vs\</span\> Persona](https://www.capterra.co.il/compare/169053/211664/looker/vs/persona)

# Compare Looker vs Persona

Canonical: https://www.capterra.co.il/compare/169053/211664/looker/vs/persona

> Detailed comparison between Looker and Persona. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Looker | Persona |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 282 | 4 |
| **Starting Price** | US$2,000.00 | US$89.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | - |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

### Persona

Digital marketers, marketing agencies, business owners, product managers \&amp; designers. Used by 5000+ B2B \&amp; B2C businesses in 80+ countries.

## Key features

### Looker

- AI/Machine Learning
- Ad hoc Reporting
- Attribution Modeling
- Data Dictionary Management
- High Volume Processing
- Integration into Third Party Applications
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-User Collaboration
- Private Dashboards
- Radial Mapping
- Real-Time Data
- Referral Tracking
- Regression Analysis
- Reminders
- Site Search Tracking
- Streaming Analytics
- Territorial Mapping

### Persona

- AI/Machine Learning

## Links

- [View Looker Profile](https://www.capterra.co.il/software/169053/looker)
- [View Persona Profile](https://www.capterra.co.il/software/211664/persona)
- [View Original Comparison](https://www.capterra.co.il/compare/169053/211664/looker/vs/persona)

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