---
description: Compare Supermetrics vs Improvado and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Supermetrics vs Improvado - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Reporting Software](/directory/30053/reporting/software) > [Supermetrics \<span\>vs\</span\> Improvado](https://www.capterra.co.il/compare/162846/163884/supermetrics/vs/improvado)

# Compare Supermetrics vs Improvado

Canonical: https://www.capterra.co.il/compare/162846/163884/supermetrics/vs/improvado

> Detailed comparison between Supermetrics and Improvado. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Supermetrics | Improvado |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 109 | 22 |
| **Starting Price** | US$29.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Supermetrics

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

### Improvado

Improvado is a go-to platform for mid-size and enterprise-level organizations and marketing agencies searching for a convenient solution to integrate all their data.

## Key features

### Supermetrics

- API
- Ad hoc Reporting
- Auto Extraction
- Customizable Reports
- Data Analysis Tools
- Data Integration
- Data Storage Management
- Engagement Tracking
- Functions/Calculations
- Integration Management
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Pre-built Connectors
- Private Dashboards
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- SSL Security

### Improvado

- API
- Ad hoc Reporting
- Auto Extraction
- Customizable Reports
- Data Analysis Tools
- Data Integration
- Data Storage Management
- Engagement Tracking
- Functions/Calculations
- Integration Management
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Pre-built Connectors
- Private Dashboards
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- SSL Security

## Links

- [View Supermetrics Profile](https://www.capterra.co.il/software/162846/supermetrics)
- [View Improvado Profile](https://www.capterra.co.il/software/163884/improvado)
- [View Original Comparison](https://www.capterra.co.il/compare/162846/163884/supermetrics/vs/improvado)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Supermetrics vs Improvado - Capterra Israel 2026","description":"Compare Supermetrics vs Improvado and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.","url":"https://www.capterra.co.il/compare/162846/163884/supermetrics/vs/improvado","about":[{"@id":"https://www.capterra.co.il/software/162846/supermetrics#software"},{"@id":"https://www.capterra.co.il/software/163884/improvado#software"}],"breadcrumb":{"@id":"https://www.capterra.co.il/compare/162846/163884/supermetrics/vs/improvado#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.il/compare/162846/163884/supermetrics/vs/improvado#webpage","isPartOf":{"@id":"https://www.capterra.co.il/#website"},"inLanguage":"en-IL","publisher":{"@id":"https://www.capterra.co.il/#organization"}},{"name":"Supermetrics","description":"Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. \n\nWith a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations.\n\nTrusted by more than 200K organizations worldwide, including leading brands like Nestlé, Warner Bros, and Dyson, Supermetrics helps teams streamline their reporting processes—whether using simple spreadsheets or advanced data warehouses—enabling them to focus on growth and innovation.\n\nRecognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data. For more information, visit supermetrics.com.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f437ecde-1f35-446c-9350-e1bf048ba3de.png","url":"https://www.capterra.co.il/software/162846/supermetrics","@type":"SoftwareApplication","@id":"https://www.capterra.co.il/software/162846/supermetrics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.il/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":109},"offers":{"price":"29","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"name":"Improvado","description":"Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.\n\nIf you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9d53bebd-f769-4742-9ced-8f8733cf5340.png","url":"https://www.capterra.co.il/software/163884/improvado","@type":"SoftwareApplication","@id":"https://www.capterra.co.il/software/163884/improvado#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.il/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":22},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Reporting Software","position":2,"item":"/directory/30053/reporting/software","@type":"ListItem"},{"name":"Supermetrics vs Improvado","position":3,"item":"https://www.capterra.co.il/compare/162846/163884/supermetrics/vs/improvado","@type":"ListItem"}],"@id":"https://www.capterra.co.il/compare/162846/163884/supermetrics/vs/improvado#breadcrumblist"}]}
</script>