---
description: Compare CleverTap vs Customer.io and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
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title: Compare CleverTap vs Customer.io - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [CleverTap \<span\>vs\</span\> Customer.io](https://www.capterra.co.il/compare/155737/174023/clevertap/vs/customer-io)

# Compare CleverTap vs Customer.io

Canonical: https://www.capterra.co.il/compare/155737/174023/clevertap/vs/customer-io

> Detailed comparison between CleverTap and Customer.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | CleverTap | Customer.io |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 59 | 87 |
| **Starting Price** | - | US$100.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### CleverTap

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

### Customer.io

Customer.io is used by marketers, product teams, engineers, SaaS companies, EdTech organizations, FinTech businesses, marketplaces, healthcare providers, and enterprises.

## Key features

### CleverTap

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Customer Database
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Email Marketing Software
- Engagement Tracking
- Marketing Automation Software
- Multi-Channel Communication
- Push Notifications Software
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- SMS Notifications
- Segmentation
- Web Notifications
- Workflow Management Software

### Customer.io

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Customer Database
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Email Marketing Software
- Engagement Tracking
- Marketing Automation Software
- Multi-Channel Communication
- Push Notifications Software
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- SMS Notifications
- Segmentation
- Web Notifications
- Workflow Management Software

## Links

- [View CleverTap Profile](https://www.capterra.co.il/software/155737/clevertap)
- [View Customer.io Profile](https://www.capterra.co.il/software/174023/customer-io)
- [View Original Comparison](https://www.capterra.co.il/compare/155737/174023/clevertap/vs/customer-io)

-----

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