---
description: Compare Similarweb vs Kantar Marketplace and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Similarweb vs Kantar Marketplace - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Similarweb \<span\>vs\</span\> Kantar Marketplace](https://www.capterra.co.il/compare/148472/218641/similarweb-pro/vs/kantar-marketplace)

# Compare Similarweb vs Kantar Marketplace

Canonical: https://www.capterra.co.il/compare/148472/218641/similarweb-pro/vs/kantar-marketplace

> Detailed comparison between Similarweb and Kantar Marketplace. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Similarweb | Kantar Marketplace |
| **Overall rating** | 4.6/5 | 4.0/5 |
| **Total Reviews** | 261 | 1 |
| **Starting Price** | US$125.00 | £250.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, 24/7 (Live rep) |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Similarweb

Small to large businesses across marketing, ecommerce, retail, financial services, travel, media, and sales industries.

### Kantar Marketplace

Insights professionals, marketers, or agencies that need fast, reliable feedback.

## Key features

### Similarweb

- Ad hoc Reporting
- Benchmarking
- Customer Segmentation
- Customizable Reports
- Dashboard Software
- Data Source Connectors
- Data Visualization Software
- Lead Generation Software
- Mobile Keywords
- Monitoring
- Multi-Language
- Natural Language Processing
- Performance Management
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Single Sign On Software
- Statistical Analysis Software
- Visual Analytics
- Web Tracking

### Kantar Marketplace

- Benchmarking
- Customer Segmentation
- Dashboard Software
- Data Visualization Software
- Multi-Language
- Reporting & Statistics
- Reporting/Analytics
- Single Sign On Software
- Statistical Analysis Software
- Visual Analytics

## Links

- [View Similarweb Profile](https://www.capterra.co.il/software/148472/similarweb-pro)
- [View Kantar Marketplace Profile](https://www.capterra.co.il/software/218641/kantar-marketplace)
- [View Original Comparison](https://www.capterra.co.il/compare/148472/218641/similarweb-pro/vs/kantar-marketplace)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Similarweb vs Kantar Marketplace - Capterra Israel 2026","description":"Compare Similarweb vs Kantar Marketplace and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.","url":"https://www.capterra.co.il/compare/148472/218641/similarweb-pro/vs/kantar-marketplace","about":[{"@id":"https://www.capterra.co.il/software/148472/similarweb-pro#software"},{"@id":"https://www.capterra.co.il/software/218641/kantar-marketplace#software"}],"breadcrumb":{"@id":"https://www.capterra.co.il/compare/148472/218641/similarweb-pro/vs/kantar-marketplace#breadcrumblist"},"@id":"https://www.capterra.co.il/compare/148472/218641/similarweb-pro/vs/kantar-marketplace#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.il/#website"},"inLanguage":"en-IL","publisher":{"@id":"https://www.capterra.co.il/#organization"}},{"name":"Similarweb","description":"Similarweb is a cloud-based digital intelligence platform that provides web and app analytics based on real user behavior. It covers competitive intelligence, SEO, paid search, market research, shopper intelligence, sales intelligence, and data-as-a-service across 100 million websites and 4 million apps, updated daily.\n\nBusinesses use it to benchmark traffic and engagement against competitors, track keyword trends, analyze paid and organic search performance, and monitor market size and emerging players. Ecommerce teams can track Amazon sales by brand and product, while sales teams use it for CRM enrichment and pipeline prioritization.\n\nData is accessible via pre-built dashboards or through API and BI tool integrations such as Tableau and Google Data Studio.\n\nSimilarweb suits solo marketers, consultants, and small teams through to large enterprises across marketing, ecommerce, retail, financial services, travel, and media industries.","image":"https://images.g2crowd.com/display-layer-screenshots/7170/e0cefaab636e7697093a330abdd3dc19945297201f1d34e23ae95adada6450cb.png","url":"https://www.capterra.co.il/software/148472/similarweb-pro","@id":"https://www.capterra.co.il/software/148472/similarweb-pro#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.il/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":261},"offers":{"price":"125","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux"},{"name":"Kantar Marketplace","description":"Kantar Marketplace is an automated market research platform designed for insights professionals, marketers, and agencies who want to test, learn, and move faster.\n \nThe platform is built on a foundation of industry-leading expertise and proven methodologies, delivering decision-worthy results in hours, not days via best-in-class intuitive dashboards.\n \nIt features a comprehensive suite of consumer insights tools, including survey and AI-based research solutions, validated to predict sales and brand growth. The platform enables brands to make informed, data-driven decisions to stay ahead of the competition, better understand their consumers and launch impactful campaigns.\n \nKantar Marketplace is the go-to platform for brands seeking to adapt, optimise, and stand out in a competitive landscape.\n \nDon't miss out—explore everything Kantar Marketplace has to offer and grow your marketing and foster innovation today!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e0af8211-97f5-4028-ad4f-a94ff02f83a5.png","url":"https://www.capterra.co.il/software/218641/kantar-marketplace","@id":"https://www.capterra.co.il/software/218641/kantar-marketplace#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.il/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":1},"offers":{"price":"250","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.il/compare/148472/218641/similarweb-pro/vs/kantar-marketplace#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Similarweb vs Kantar Marketplace","position":3,"item":"https://www.capterra.co.il/compare/148472/218641/similarweb-pro/vs/kantar-marketplace","@type":"ListItem"}]}]}
</script>