---
description: Compare VWO Testing vs Google Marketing Platform and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare VWO Testing vs Google Marketing Platform - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Qualitative Data Analysis Software](/directory/31297/qualitative-data-analysis/software) > [VWO Testing \<span\>vs\</span\> Google Marketing Platform](https://www.capterra.co.il/compare/147639/213341/visual-website-optimizer/vs/google-marketing-platform)

# Compare VWO Testing vs Google Marketing Platform

Canonical: https://www.capterra.co.il/compare/147639/213341/visual-website-optimizer/vs/google-marketing-platform

> Detailed comparison between VWO Testing and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | VWO Testing | Google Marketing Platform |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 91 | 25 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base Software, Phone Support |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### VWO Testing

- A/B Testing
- Audience Targeting
- Behavioral Targeting
- Campaign Analytics
- Customizable Reports
- Data Visualization Software
- Engagement Tracking
- For Websites
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Split Testing
- Surveys & Feedback
- Visitor Tracking
- Website Analytics

### Google Marketing Platform

- A/B Testing
- Ad hoc Reporting
- Audience Targeting
- Behavioral Targeting
- Campaign Analytics
- Customizable Reports
- Data Visualization Software
- For PPC Campaigns
- KPI Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Website Analytics

## Links

- [View VWO Testing Profile](https://www.capterra.co.il/software/147639/visual-website-optimizer)
- [View Google Marketing Platform Profile](https://www.capterra.co.il/software/213341/google-marketing-platform)
- [View Original Comparison](https://www.capterra.co.il/compare/147639/213341/visual-website-optimizer/vs/google-marketing-platform)

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