---
description: Compare Mailchimp vs Klaviyo and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Mailchimp vs Klaviyo - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp \<span\>vs\</span\> Klaviyo](https://www.capterra.co.il/compare/110228/156699/mailchimp/vs/klaviyo)

# Compare Mailchimp vs Klaviyo

Canonical: https://www.capterra.co.il/compare/110228/156699/mailchimp/vs/klaviyo

> Detailed comparison between Mailchimp and Klaviyo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Klaviyo |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 17572 | 524 |
| **Starting Price** | US$13.00 | US$20.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## Key features

### Mailchimp

- API
- Campaign Planning
- Campaign Scheduling
- Customer Database
- Customizable CTAs
- Dynamic Content
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Monitoring
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Scheduled Messaging
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

### Klaviyo

- API
- Campaign Planning
- Campaign Scheduling
- Customer Database
- Customizable CTAs
- Dynamic Content
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Monitoring
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Scheduled Messaging
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.capterra.co.il/software/110228/mailchimp)
- [View Klaviyo Profile](https://www.capterra.co.il/software/156699/klaviyo)
- [View Original Comparison](https://www.capterra.co.il/compare/110228/156699/mailchimp/vs/klaviyo)

-----

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